Connect a social account to Hootsuite

Connecting your social accounts to Hootsuite is the first step in saving time on social media. Instead of signing in to each social network separately, you can use Hootsuite to manage activity for all your connected accounts in one place. Learn which social account types you can manage with Hootsuite in this article.

Your plan type and add-ons determine how many social accounts you can connect to Hootsuite. Learn more about our plan offerings. If you reach your plan limit when adding social accounts and don't want to upgrade your plan, you can remove an account to make room for a new one.

Generally, when you sign up for a social network account, you have one social profile associated with it. However, Facebook and LinkedIn are a bit different. With those social networks, you could have access to multiple account types, including your personal profile and your Pages. In Hootsuite, each of those is referred to as a social account.

Supported social networks and account types

Hootsuite supports the following account types and counts each one toward your account limit:

Connect a social account to Hootsuite

To connect social accounts to Hootsuite organizations, you must be an organization Super Admin, Admin, or have a custom organization permission to Connect social accounts or Manage social accounts. Social accounts can only be connected to one organization, but they can be shared with multiple teams. Learn more about managing your organization's social accounts.

Follow the instructions for your plan. If you don't know what plan you have, go to Hootsuite, and then select Account - you'll find it below your name.

1. Go to Account , and then select Social accounts and teams.
2. Select More and then select Connect social accounts.
   

For step-by-step instructions for connecting each type of account, see:

• Connect a Facebook account
• Connect an Instagram Business account
• Connect a LinkedIn account
• Connect an X account
• Connect a Bluesky account
• Connect a TikTok account
• Connect a Threads account
• Connect a YouTube channel
• Connect a Pinterest account
• Connect a WhatsApp Business account
• Connect a Google Business Profile account

Troubleshoot connecting a social account

You might run into the following issues when connecting social accounts.

I can't connect more accounts, even though my plan type supports more

If you are a member of a Hootsuite organization, make sure you’re adding accounts to that organization. See Manage your organization's social accounts.

The account I’m trying to add is currently owned by another user

A social media account can only connect to one Hootsuite account at a time. If the account you’re trying to add is already connected to a Hootsuite account, you'll see the error, "This social network is currently owned by another user." You'll be prompted to Take Ownership of the account.

• If the account is connected to Hootsuite for personal use, you can take ownership of it, which removes the account from the other Hootsuite account and connects it to yours.
• If the account is connected to a Hootsuite organization that you administer, you can remove it from that organization and re-add it to another one. If it belongs to another Hootsuite organization that you do not administer, you cannot claim it. You’ll either see a message displaying the name of the organization that currently owns the account, or when you try to take ownership you’ll see the message, “You don’t have access to this social network”. Contact Hootsuite Support for help resolving this case.

I have another problem

Check out these troubleshooting resources if you are experiencing a different problem:

• Troubleshoot an Instagram Business connection
• Troubleshoot error messages
• Why social accounts disconnect
• Reconnect a social account