Manage your organization's social accounts

Collaborate with others to manage your social accounts. With Hootsuite organizations and teams, you can share the same social account with multiple members or teams of members to help manage the load.

Not familiar with Hootsuite organizations? See Overview of organizations, teams, and permissions.

Connect social accounts to your organization

Connect your social accounts to collaborate on them with your members and teams. To connect social accounts to Hootsuite organizations, you must be an organization Super Admin, Admin, or have a custom organization permission to Connect social accounts or Manage social accounts. Social accounts can only be connected to one organization, but they can be shared with multiple teams. Learn more about managing your organization's social accounts.

Follow the instructions for your plan. If you don't know what plan you have, go to Hootsuite and select Account - you'll find it below your name.

Standard, Team, Advanced, and Enterprise plan members

1. In Hootsuite, go to Account, and then select Social accounts and teams.
2. Select New, and then select Connect social accounts. If you are a member of multiple organizations, make sure you select the organization you want to add the social account to.

Business plan members

1. In Hootsuite, go to Account, and then select Social accounts and teams.
2. Select Manage beside your organization name.
   
3. Select Add a social network.

For step-by-step instructions for connecting each type of social account, see:

• Connect a Facebook account
• Connect an Instagram account
• Connect a LinkedIn account
• Connect a Threads account
• Connect an X account
• Connect a TikTok account
• Connect a YouTube channel
• Connect a Bluesky account
• Connect a Pinterest account
• Connect a WhatsApp account

Assign social accounts to a team

Assign one or more social accounts to a team. Your organization members and social accounts can belong to multiple teams. Learn how to create a team.

You must have one of the following roles to share social accounts with a team:

• Be an organization Super Admin or Admin .
• Have Team Admin, Unlimited, or the custom team permission to Manage social accounts for the team you want to assign social accounts to.

Follow the instructions for your plan. If you don't know what plan you have, go to Hootsuite and select Account - you'll find it below your name.

Standard, Team, Advanced, and Enterprise plan members

1. Go to Account , and then select Social accounts and teams.
2. Select Teams (you may have to expand the left navigation to see this option).
   
3. Select More actions next to the team you want to assign the social accounts to, select Assign social accounts, and follow the steps to assign the social accounts to the team.
   

Business plan members

1. Go to Account, and then select Social accounts and teams.
   
2. Select Teams.
3. Select a team, and then select Add a social network.

Manage social accounts in a team or organization

View the details of your organization or team social accounts, edit settings and permissions for them, or remove them from the team or organization. See also Manage ad accounts and advertising permissions.

Important: Removing a social account from a team only removes it from the team. The social account continues to exist in the organization. When you remove a social account from an organization, you delete it from Hootsuite but it continues to exist in the social network. Removing a social account from an organization removes past and currently scheduled content for that account, as well as any analytics data associated with it.

Tip: You can save content before you remove a social account from your organization (see Export your content calendar).

You must have one of the following roles to manage social accounts in your organization or team:

• Be an organization Super Admin, Admin, or a member with the custom organization permission to Manage social accounts.
• Have Team Admin, Unlimited, or the custom team permission to Manage social accounts for the team.
• Have a custom organization permission for the specific task you want to complete (for example Delete social accounts or Connect social accounts).
• Have Unlimited or Advanced permissions for the social account.

Follow the instructions for your plan. If you don't know what plan you have, go to Hootsuite and select Account - you'll find it below your name.

Standard, Team, Advanced, and Enterprise plan members

1. Go to Account , and then select Social accounts and teams.
2. Select Social accounts (you may have to expand the left navigation to see this option).
   
3. Select More actions next to any social account, and then select View account details to add a social account to a team, edit settings and permissions for the account, and remove the account from the team or organization.
   

Business plan members

1. Go to Account, and then select Social accounts and teams.
2. Select Manage.
   
3. Point to a social account, and then select Settings. From here, you can view social account details, add a social account to a team, edit settings and permissions for the account, and remove the account from the team or organization.