Manage ad accounts and advertising permissions

Add your Meta, X, and LinkedIn ad accounts to Hootsuite so you can promote your best-performing posts with ad spend. Create and manage ad campaigns across Facebook, Instagram, X, and LinkedIn, all in one place.

Before you begin

You need an ad account that is connected to your Facebook Page, Instagram Business account, X account, or LinkedIn Page before you can add it to Hootsuite . If you need to create an ad account, see the following:

• Add an ad account to your business portfolio in Meta Business Manager
• Create an ad account in LinkedIn Campaign Manager
• Get started with X Ads Editor

Make sure that the Facebook Page, Instagram Business account, X account, or LinkedIn Page you want to promote is connected to Hootsuite.

You must have one of the following roles to manage ad accounts in Hootsuite:

• Be an organization Super Admin or Admin.
• Have Unlimited, Advanced, or the custom Manage ad accounts permission for the social network.

Tip: Instructions for how to do these tasks depend on your plan type. If you don't know your plan type, go to Account - you'll see it at the top of the menu.

Add an ad account to Hootsuite

Once you have connected your social account to Hootsuite, you can add the ad account associated with it to Hootsuite and start promoting your posts.

Note: Even when a card is linked to Meta, the ad account won’t connect to Hootsuite unless that payment method is specifically set as the default payment method in Meta.

Standard, Team, and Advanced plan members

1. Go to Account, and then select Social accounts and teams (BETA).
2. Select More actions for the social account, and select View social account details.
   
3. Select More actions from the top of the page, and then select Settings.
4. Select Add advertising account, and select the ad account. Not seeing one of your ad accounts? The person who connected the social account to Hootsuite will see the ad accounts associated with that account. If this isn't you, try reconnecting the social account using your social network credentials.

Business and Enterprise plan members

1. Go to Account and select Social accounts and teams.
2. Select Social Networks for your organization.
   
3. Select the social account, then select Add an Ad Account. If you're working with a private account, select your social account, select Settings, and then select Add an Ad Account.
   
4. Select an ad account from the list, and then select Done. Not seeing one of your ad accounts? The person who connected the social account to Hootsuite will see the ad accounts associated with that account. If this isn't you, try reconnecting the social account using your credentials.

Remove an ad account from Hootsuite

Standard, Team, and Advanced plan members

1. Go to Account , and then select Social accounts and teams (BETA).
2. Select More actions for the ad account, and then select Remove this account.

Business and Enterprise plan members

1. Go to Account and select Social accounts and teams.
2. Select Social Networks for your organization.
   
3. Select a social account. If you're working with a private account, select your social account, and then select Settings.
4. Select an ad account, select Settings, and then select Remove from this Page.
   

Manage advertising permissions

If you're working in a Hootsuite organization, you may have many people with access to the same social accounts. Individual members need advertising permissions for the accounts they have access to, before they can promote posts or create ad campaigns.

You set the advertising permissions for members when you set their social account permissions for a specific social account. Learn more about permissions.

Standard, Team, and Advanced plan members

1. Go to Account , and then select Social accounts and teams (BETA).
2. Select More actions next to the social account (the one with the ad account), and then select View account details.
3. Select a social account-level permission for each of the members you are sharing that social account with.
4. To allow the member to manage ad accounts, set the member's permissions to Advanced or Unlimited for the social account. Advanced plan members - To grant custom permissions, select Custom, and then select one of the following permissions:
   • Boost posts - The member can promote posts on that account, create ad campaigns, and connect a Meta pixel to Hootsuite's Pixel Connector.
   • Manage ad accounts - The member can add or remove ad accounts for that account.

Business and Enterprise plan members

1. Go to Account and select Social accounts and teams.
2. Select Social Networks for your organization.
   
3. Select the social account (the one with the connected ad account), and then set the social account-level permissions for each team member.
4. To allow the member to manage ad accounts, set the member's permissions for the social network to Advanced. To grant custom permissions, select Custom, and then select one of the following permissions:
   • Boost posts - The member can promote posts on that account, create ad campaigns, and connect a Meta pixel to Hootsuite's Pixel Connector.
   • Manage ad accounts - The member can add or remove ad accounts for that account.