Overview of Hootsuite Social Advertising

Hootsuite Social Advertising lets you manage your paid social campaigns across platforms from one place. See how your paid and organic campaigns perform across Facebook, Instagram, X, and LinkedIn.

Hootsuite Social Advertising helps you streamline your social marketing workflows and maximize your ad spend. Boost your most popular organic posts to reach more people. Create ad campaigns, track performance, and make adjustments to improve results. Generate rich analytics reports to see which campaigns work best.

Go to Perch, and then select Ads (or go to Ads if you're still using the Classic experience) to create and manage your ad campaigns.

Create your ad campaigns

You can create ad campaigns for Facebook, Instagram, X, and LinkedIn in Hootsuite. Choose your campaign goal, your target audience, budget and duration. Build your ads, check them in the preview window, and then publish your campaign. See the following articles for more information:

• Create a Facebook or Instagram ad campaign
• Create a LinkedIn ad campaign
• Create an X ad campaign

You can also promote your best-performing organic content to get it in front of a larger audience. See the following articles for more information:

• Boost a Facebook post
• Boost an Instagram post or story
• Boost a LinkedIn Page post

View your paid and organic content in a calendar

Once you’ve published your ad campaigns, you can view your ads in your content calendar, along with your scheduled posts. You get a better view of your social media strategy when you see your organic and paid content together.

You can open a preview of an ad to see how it will look on mobile or desktop platforms, and review the ad campaign details. You can also create ad campaigns in the same way that you create organic content.

For more information, see View your ad campaigns in a calendar.

Manage your ad campaigns in Advertise

You can manage all your ad campaigns and promoted posts in Hootsuite. Boost your organic posts on Facebook, Instagram, or LinkedIn, and manage your Facebook, Instagram, X, and LinkedIn ad campaigns, no matter where you created them - in Hootsuite or the social network platform.

View a complete list of your ad campaigns by social network and ad account. See the high-level performance metrics that matter, at a glance. You can also drill down to performance metrics for individual ads. If an ad campaign isn’t performing as expected, you can pause it and make adjustments, like re-allocating budget to ads that are performing well.

Learn more about managing your ad campaigns in Advertise.

Review ad campaign performance in Analytics

Go to Explore to measure and analyze the performance of your paid social campaigns. Browse the full range of performance metrics, or customize the Advertising performance view to show only the metrics that matter to you.

View performance metrics at the campaign, ad set, and ad level. Use powerful filters to focus on campaigns by objective or status, or on specific ads by ad type. You can also see a breakdown of performance data by specific audience attributes, like age, location, or gender.

Generate ad campaign performance reports to share with your colleagues. Create a customized report to show paid and organic campaign performance side by side.

Review your advertising performance