Manage your ad campaigns

Jul 27, 2026
Knowledge

Procedure Steps

Article updated: July 20, 2026

Manage your ad campaigns

Ads in Hootsuite is a centralized hub for managing all of your paid content activities. You can view and manage all of your Facebook, Instagram, X, and LinkedIn ads and boost campaigns, whether they were created in Hootsuite or in the ads manager on your social network platform. Track your paid content performance, and adjust your campaigns on the fly to get the most out of your ad spend.

This article describes the new Social OS experience. If you haven't switched yet, select the Classic tab for instructions. Learn more about the Social OS experience.

View a list of your ad campaigns

You can view all of the ad campaigns associated with your ad accounts in one place. Every entry in the campaign list shows information on campaign settings, status, how the campaign is performing, and how much budget has been spent.

Go to Perch, and then select Ads.
Select the ad account associated with the ad campaigns you want to view.

Go to Ads and select an ad campaign type.
Select the ad account associated with the ad campaigns you want to view.

Hootsuite displays all of your campaigns for that ad account in a table view, with key performance data for each campaign. Hootsuite doesn't display archived or deleted ad campaigns.

The campaign objective is displayed under each campaign name. The Main result is a key metric that highlights a campaign’s performance based on its objective.

Ad campaigns can have any one of the following statuses:

Scheduled (the campaign has been approved but hasn't started yet)
Active (the campaign is running)
Active with issue (the campaign or its ads have errors or warnings)
Paused
Paused with issue
Paused and scheduled
Completed (campaign has ended)

View ad campaign details

You can see more detailed information about any of your ad campaigns and their associated ads, to monitor performance, review campaign setup, and troubleshoot any campaign issues detected.

Select the ad campaign in the list, or select More actions, and then select Check details and ads from the list.
Review the campaign-level settings on the Overview tab, such as campaign settings, high-level performance metrics, information about ad placements, and target audience attributes.
Select the Ad sets or the Ads tab to view performance metrics for the campaign ad sets or individual ads in your ad sets. Details include budget spent, cost per result, and engagement metrics.

Edit an ad campaign

You can change some of your ad campaign settings if you want to make adjustments after you have published it.

Find the ad campaign in the list, select More actions, and then select Edit campaign from the list.
In the Edit campaign window, you can change the following settings:
- Campaign name
- Budget type (daily, lifetime, or both)
- Budget amount
- Start date (if the campaign hasn’t started yet)
- End date
Select Save changes to update your campaign settings.

Pause an ad campaign, ad set, or ad

You can pause your ad campaigns, ad sets, or ads at any time to stop spending ad budget on low performing campaigns or campaign assets.

When you pause an ad campaign, the social network will stop showing all of the ads in the campaign to your target audience.

Select the ad campaign you want to pause from the campaigns list.
Switch Active off to pause.

You can restart the campaign at any time by turning the toggle back on. When you restart the campaign, the ads start showing to your audience again and the campaign budget resumes spending.

When you pause an ad set, the social network will stop showing the ads that belong to that ad set to your target audience. All other ad sets in the campaign continue to run and use campaign budget.

Select your ad campaign from the campaigns list.
In the campaign details window, select the Ad Sets tab.
Locate the ad set you want to pause, and then turn off the Active toggle.

You can restart the ad set at any time by turning the toggle back on. When you restart the ad set, the ads in that ad set start showing to your audience again.

If you pause an ad, the social network will stop showing that ad to your target audience. All other ads in the ad set (and in other ad sets) continue to run and use campaign budget.

Select your ad campaign from the campaigns list.
In the campaign details window, select the Ads tab.
Locate the ad you want to pause, and then turn off the Active toggle.

You can restart the ad at any time by turning the toggle back on. When you restart the ad, the ads start showing to your audience again.

Delete an ad campaign

To delete an ad campaign from the campaign list, find the ad campaign in the list, select More actions, and then select Delete campaign from the list.

View an ad campaign in the social network

You can view an ad campaign in your social network ads manager, as long as you have access to the ad account on that social network ads manager.

Find the ad campaign in the list, select More actions, and then select View on <social network> from the list.

Manage your draft ad campaigns

You can view, edit, or delete the ad campaigns you have saved as drafts, for each social network, in one place. Draft ad campaigns are saved for up to 90 days.

View your draft ad campaigns

Go to Perch, and then select Ads.
Select the Drafts tab.
Select a social network to see the draft ad campaigns that have been saved for that platform.
Select a draft campaign to view campaign details and preview.
Select Manage ad draft, and then select Edit to make changes to the ad campaign. You can then save your changes and return to the draft campaign later, or publish the campaign.

Go to Ads and select Drafts.
Select a social network to see the draft ad campaigns that have been saved for that platform.
Select a draft campaign to view campaign details and preview.
Select Manage ad draft, and then select Edit to make changes to the ad campaign. You can then save your changes and return to the draft campaign later, or publish the campaign.

Edit a draft ad campaign

You can open a draft ad campaign and pick where you left off.

Select a social platform, and find the draft ad campaign in the list.
Select Manage ad draft, and then select Edit. Hootsuite opens the ad campaign builder, so you can make changes to the campaign.
Save your changes so you can return to the draft campaign later, or publish the campaign.

Delete a draft ad campaign

You can discard a draft ad campaign at any time.

Select a social platform, and find the draft ad campaign in the list.
Select Manage ad draft, and then select Delete.
Select Delete draft to confirm the action.

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Manage your ad campaigns

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