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  Article updated: May 15, 2024

Connect a social account to Hootsuite

Connecting your social accounts to Hootsuite is the first step in saving time on social media. Instead of signing in to each social network separately, you can use Hootsuite to manage activity for all your connected accounts in one place. Learn which social account types you can manage with Hootsuite in this article.

Your plan type and add-ons determine how many social accounts you can connect to Hootsuite. Learn more about our plan offerings. If you reach your plan limit when adding social accounts and don't want to upgrade your plan, you can remove an account to make room for a new one.

Generally, when you sign up for a social network account, you have one social profile associated with it. However, Facebook and LinkedIn are a bit different. With those social networks, you could have access to multiple account types, including your personal profile and your Pages. In Hootsuite, each of those is referred to as a social account.

Supported social networks and account types

Hootsuite supports the following account types and counts each one toward your account limit:

Social networks and supported account types
Social networkSupported account type

Facebook Pages

Facebook profiles - Following several changes by Facebook in 2018 to protect user privacy, publishing is not supported for Facebook personal profiles. You can add a read-only Timeline stream for personal profiles.


Instagram Business, Creator, and personal profiles


LinkedIn Pages (Company, Showcase, or University)

LinkedIn profiles

  ThreadsThreads profiles
  X (formerly Twitter)

X profiles


TikTok profiles


YouTube channels

  • In the Hootsuite mobile app, YouTube streams are available but publishing is not.

Pinterest profiles - Hootsuite’s Pinterest integration is for publishing only, so streams aren’t available. Pinterest is only available in the web version of Hootsuite.

  • LinkedIn groups and Facebook gray accounts are not supported. Gray accounts are an old type of account used to manage a Facebook Page without a personal Facebook account.
  • Hootsuite does not currently support any integrations for Snapchat, MeWe, Nextdoor, or XING.

Tip: To integrate a social account not listed here, like WeChat or Sina Weibo, check to see if it’s available in Hootsuite Apps.

For step-by-step instructions for connecting each type of account, see:

Troubleshoot connecting a social account

You might run into the following issues when connecting social accounts.

I can't connect more accounts, even though my plan type supports more

If you have a Hootsuite organization, make sure you’re adding accounts to that organization, and not for your private use. See Manage your organization's social accounts.

The account I’m trying to add is currently owned by another user

A social media account can only connect to one Hootsuite account at a time. If the account you’re trying to add is already connected to another Hootsuite account, you'll see the error, "This social network is currently owned by another user." You'll be prompted to Take Ownership of the account.

  • If the account is connected to Hootsuite for personal use, you can take ownership of it, which removes the account from the other Hootsuite account and connects it to yours.
  • If the account is connected to a Hootsuite organization, you cannot claim it. You’ll either see a message displaying the name of the organization that currently owns the account, or when you try to take ownership you’ll see the message, “You don’t have access to this social network”. Contact Hootsuite Support for help resolving this case.


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