Create an X post

  • Aug 19, 2026
  • Knowledge

Procedure Steps

  Article updated: July 30, 2026

Create an X post

You can create and publish X posts in Hootsuite. Publish posts right away, or schedule them in advance for a specific day and time.

This article describes the new Social OS experience. If you haven't switched yet, select the Classic tab for instructions. Learn more about the Social OS experience.

Create your post

Hootsuite does not currently support creating polls.

Social OSClassic
  1. Go to Perch, then select Calendar to start and schedule your post in a calendar view, or select Create a post.
  2. Select the X profile you'd like to publish to.

    Note: Only one profile can be selected; X doesn't allow publishing to multiple profiles at once.

  3. Create your post. The character limit for X posts is 280. For Premium X accounts, the character limit is 25,000. You can include the following in your posts:
    • Links - Enter or paste a link in your post to drive traffic to your website, blog, or product. You can shorten your links in Hootsuite for a tidier look, and add tracking parameters so you can see how much web traffic comes from those links. Learn how to shorten and track links.
    • Hashtags - Enter your own hashtags or select AI hashtag suggestions to find hashtags that work with your post text and media. Read our guide to using hashtags on every network.
    • Mentions - Enter @username in your post to invite others on social to join a conversation, and help your post reach their audience as well as your own. Type @ followed by a search term in your caption, and then select the account you want from the list of matching X accounts.
    • Emoji - Select the smiley face to add emoji.
  4. (Optional) Let AI help you write or refine your post - Select Wisdom to have Wisdom help you optimize your post for your selected social network, change the tone of your post, or make your post actionable. This option is only available to organizations who support using AI (see Hootsuite AI terms)..
  5. Add media to your post. Drag images, GIFs, or videos from your computer into your post, or select Add media to upload files.
    You can also add media using:

Customize an X link preview

If you have an X Ads account connected to Hootsuite along with your organic X account, you can customize the link preview that appears when you include a URL in your post. You can change the headline displayed and replace the default image with your own medias. Learn more about link previews.

Note: If you don't have an X Ads account connected, link previews for X are read-only.

Work with images

You can edit your images — crop, add filters, add alt text, and more — right in Hootsuite. Point to the image, select More, and then select Edit image to make changes, or select Edit alternative text to add alt text. Learn how to customize your images in Hootsuite.

A cursor pointing to an image thumbnail, revealing the options to add alt text and edit the image.

Learn more about image file requirements.

Work with videos

You can edit your videos — add filters, stickers, music, captions, and more — right in Hootsuite. Point to the video, select More, and then select Edit video to make changes, or select Video settings to view file properties and add captions. Learn more about what you can do with videos in Hootsuite.

A cursor pointing to a video thumbnail, revealing the options to view settings and edit the video.

Learn more about video file requirements.

Advanced options

When you create your post, you can take advantage of additional options, such as promoting your post or selecting the specific audience who can see your post.

  • Ask for a review (Advanced, Business, and Enterprise plans) - Invite a team member to review and approve your posts before they go live. Select one or more team members, or a team, from the Request approval list to help make sure your post is on-brand and polished before you publish it. Learn more about approvals.
  • Apply a tag (Advanced, Business, and Enterprise plans) - Select Add next to Tags to apply tags to your posts and analyze their performance in Hootsuite Analytics. Find out more about tagging posts.

Publish your post

When you’re finished creating your post, take a look at the preview on the right to see how it will look on X. You'll be alerted if there are any issues. Save a draft of your post if you're not ready to publish or schedule it. Otherwise, select a Post now or Schedule for later option.

Learn how to find and manage your drafts, published posts, and scheduled posts in a calendar view.

  Learn more

 

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