Video file requirements

Each social network has unique video requirements, such as limits on file size and aspect ratio. Hootsuite takes care of file size compression, video width, height, and bit rate for you in video processing. But it’s a good idea to review other requirements, such as length limits, before you attach videos to your post.

Be prepared to wait for extra video processing time if Hootsuite needs to adjust your video for things like dimension or bit rate.

For instructions on how to attach videos to your posts, see Create and publish posts. For YouTube video requirements, see Publish a video to YouTube.

Video file requirements

The following sections describe video file requirements for each social network.

  Instagram

  Facebook Page

• File types - Web mp4 and mov, iOS mov, Android mp4
• Videos per post - Posts 1, reels 1, stories 1
• Length - Posts 1 sec - 20 min, stories 3 - 60 sec, reels 3 - 90 se
• Aspect ratio - Posts between 16:9 and 9:16, stories and reels 9:16
• Frame rate - 0 23 - 60 fps
• Caption format - SRT

  LinkedIn Page, profile

• File types - Web mp4 and mov, iOS mov, Android mp4
• Videos per post - 1
• Size: Length 3 sec - 30 min, max width 4096 px, max height 2304 px
• Aspect ratio - Between 1:2.4 and 2.4:1
• Frame rate - 10 - 60 fps
• Caption format - SRT

  TikTok

• File types - Web mp4 and mov, iOS mov, Android mp4
• Videos per post - 1
• Size: Length 3 sec - 10 min, min width 360 px, min height 360 px
• Frame rate - 23 - 60 fps
• Caption format - Not supported

  X

• File types - Web mp4 and mov, iOS mov, Android mp4
• Videos per post - 1
• Size: Length 0.5 - 140 sec, width 32 - 1280 px, height 32 - 1024 px
• Aspect ratio - Between 1:3 and 3:1
• Frame rate - 30 or 60 fps recommended, not to exceed 60 fps
• Audio - Mono or stereo
• Recommended codecs: Audio = AAC LC, Video= H264 High profile
• Caption format - SRT

  Bluesky

• File types - Web mov, iOS mov, mpeg, mp4
• Videos per post - 1
• Length - 1 - 180 sec
• Caption format - SRT
• Limitation - Maximum of 25 videos or 1 GB of content daily

  Threads

• File types - Web mp4 and mov, iOS mov, Android mp4
• Videos per post - 1
• Length - 3 - 500 sec
• Aspect ratio - Between 1:3 and 3:1
• Frame rate - 23 - 60 fps
• Recommended codecs: Audio AAC, video H264 HEVC
• Caption format - Not supported

  YouTube

• File types - mp4, m4v
• Max video length - 15 minutes. You can upload longer videos with a verified YouTube account. For more information, see the Google help article Upload videos longer than 15 minutes.
• Max video size - 1 GB
• Aspect ratio - 16:9. If your file is not 16:9, YouTube adds space on the sides of your video so it displays correctly without cropping or stretching.
• Video shorts - Videos less than 3 minutes in length with a 9:16 aspect ratio will automatically publish as YouTube shorts. Learn more about YouTube shorts file requirements.

Understand aspect ratio

An aspect ratio describes an image or video's shape using a proportional relationship between its width and height. Aspect ratios are written as a formula of width to height, like 3:1.

For example, a square image has an aspect ratio of 1:1. The height and width are the same. The image could be 200px × 200px, or 1600px × 1600px, and the aspect ratio would still be 1:1.

A portrait-style image might have a ratio of 2:3, where the height is 1.5 times longer than the width. So the image could be 500px × 750px, 1000px × 1500px, etc.