Get started with Parliament for admins

Word of mouth is a great way to build trust around your brand and attract more followers. Parliament (formerly Amplify), an employee advocacy and social selling tool, is a great way to let your employees help you spread the word about your company. With the help of your colleagues, you can promote your brand and increase your reach.

It works like this:

1. You create social content that supports your brand goals and professional social presence.
2. You engage your workforce to help you share that pre-approved content to their social accounts.

Understand your role as an admin

As an admin, you create, edit, and share content with your employee advocates. You can also manage member permissions and perform other tasks. The following articles can help you with the admin tasks:

• Manage Parliament preferences
• Create content for Parliament
• Edit Parliament content
• Use topics to organize Parliament content
• Manage Parliament members and permissions
• Alert members to important content in Parliament
• Measure Parliament results

All advocates have access to Parliament and Perch in Hootsuite. If you want your advocates to do even more with Parliament, like track and review engagement for your Parliament posts, or interact with your customers and audience from a single inbox, contact your customer account manager. The following table shows the additional advocate features by Parliament plan type.

Advocate features by plan type

	Advocacy	Basic	Intermediate	Advanced	Unlimited
Parliament
Lumen
Perch
Wisdom
Streams
Analytics
Nest
App directory

Next up - Manage Parliament preferences.