Create content for Parliament

Oct 14, 2026
Knowledge

Procedure Steps

Article updated: October 07, 2026

Create content for Parliament

Create Parliament content for your advocates to share and increase your social reach. You can create content or accept content suggestions, and then send it to Parliament. This makes it easy for your advocates to share it to their social networks.

This article describes the new Social OS experience. If you haven't switched yet, select the Classic tab for instructions. Learn more about the Social OS experience.

This article describes how to create new Parliament content. You can also share content from social feeds you monitor in Hootsuite (including Facebook, LinkedIn and LinkedIn posts with PDFs, and X reposts) or Hootsuite Syndicator. Learn how to send content from a social feed in Hootsuite to Parliament.

Audience: Parliament admins

Create new Parliament content

You need Content Admin, Contributor, or Publisher permissions to create Parliament content to share (see Manage Parliament members and permissions).

Tip: As an Parliament Admin, you can enable the option to save all organic Hootsuite posts as Parliament drafts. You can customize this setting for each social account. See Manage Parliament preferences for more information.

Create your content (for Content Admins)

Create your Parliament content, and then save it as draft, schedule it, or send it to Parliament right away.

Go to Parliament, and then select New Parliament post.
Select a post type from the following options:
- Regular post - Create a post for your Parliament members to share to their social networks.
- Featured post - Pin the post to the top of your member's Parliament view and mark it as a featured post. The post will stay pinned to the top until the member sees it.
- Internal announcement - Share this post in Parliament whenever you need to make an internal announcement. Members cannot share these posts.
Select which social networks members can share the post to.
Create your post. You can include the following and more in the body of your posts:
- Links - Enter or paste a link in your post to drive traffic to your website, blog, or product. You can shorten your links in Hootsuite for a tidier look, and add tracking parameters so you can see how much web traffic comes from those links. Learn more about link tracking in Parliament.
- Emoji - You can select skin tone variations for emoji when creating a post, to better reflect your own or your audience's identity.
- Hashtags - Enter your own hashtags or select AI hashtag suggestions to find hashtags that work with your post text and media. Read our guide to using hashtags on every network.
- Media - Add images and videos to your post. You can drag files from your computer into your post or select Add media to upload your media.
- PDF files (for LinkedIn posts only) - add a PDF attachment for your members to share on social. You can drag a file from your computer into your post or select Add media to upload your PDF.
  Note: PDF files are only supported for LinkedIn posts. If you want your post shared on other networks, use images or videos instead.
- Mentions of a profile or Page (for LinkedIn posts) - Enter @ and select a LinkedIn profile or Page to invite others on social to join a conversation and help your post reach their audience as well as your own. You can only mention LinkedIn profiles and Pages that are connected to your Hootsuite organization or to your personal LinkedIn profile.
- TikTok settings (for TikTok posts) - Toggle the options to allow comments, Duet, or Stitch on the TikTok post.
  Note: Due to a TikTok API limitation, mentions (@username) will not display as hyperlinks in the post preview in Hootsuite. However, mentions will display correctly on TikTok once the post is shared.
Optionally, assign your post to a Topic. Select the Topic field and then select one or more topics from the Topics panel. Learn how to use topics to organize Parliament content.
If you want your post to expire after a certain time, select Set date, and then set an expiration date and time for the post. Your members' Parliament view will no longer show an expired post after your selected date. Admins can still find expired posts in Parliament.
Optionally, select a notification to let your members know you’ve published a new post.
If content segmentation is enabled for your organization, you can control which members will have access to your Parliament post.
In the Manage member access section, select the filters you want to apply to your post. You can select metadata for Divisions, Job functions, and Locations, and each category of metadata can have multiple levels. Any members of your organization who have that metadata applied to their employee profiles will be able to see the post.
When you're done creating your post, select from the following options:
- Post now - Send your post to Parliament.
- Schedule for later - Save time by creating multiple posts and then scheduling when you want them available for members to share.
- Save as Parliament draft - Not quite ready to post? Save your content as a draft so you can come back to it later.
- Post and duplicate - Publish the post to Parliament and retain its content to create a new, similar post with a unique post ID.

Select Create, and then select Amplify post.
Select a post type from the following options:
- Regular post - Create a post for your Amplify members to share to their social networks.
- Featured post - Pin the post to the top of your member's Amplify view and mark it as a featured post. The post will stay pinned to the top until the member sees it.
- Internal announcement - Share this post in Amplify whenever you need to make an internal announcement. Members cannot share these posts.
Select which social networks members can share the post to.
Create your post. You can include the following and more in the body of your posts:
- Links - Enter or paste a link in your post to drive traffic to your website, blog, or product. You can shorten your links in Hootsuite for a tidier look, and add tracking parameters so you can see how much web traffic comes from those links. Learn more about link tracking in Amplify.
- Emoji - You can select skin tone variations for emoji when creating a post, to better reflect your own or your audience's identity.
- Hashtags - Enter your own hashtags or select AI hashtag suggestions to find hashtags that work with your post text and media. Read our guide to using hashtags on every network.
- Media - Add images and videos to your post. You can drag files from your computer into your post or select Add media to upload your media.
- PDF files (for LinkedIn posts only) - add a PDF attachment for your members to share on social. You can drag a file from your computer into your post or select Add media to upload your PDF.
  Note: PDF files are only supported for LinkedIn posts. If you want your post shared on other networks, use images or videos instead.
- Mentions of a profile or Page (for LinkedIn posts) - Enter @ and select a LinkedIn profile or Page to invite others on social to join a conversation and help your post reach their audience as well as your own. You can only mention LinkedIn profiles and Pages that are connected to your Hootsuite organization or to your personal LinkedIn profile.
- TikTok settings (for TikTok posts) - Toggle the options to allow comments, Duet, or Stitch on the TikTok post.
  Note: Due to a TikTok API limitation, mentions (@username) will not display as hyperlinks in the post preview in Hootsuite. However, mentions will display correctly on TikTok once the post is shared.
Optionally, assign your post to a Topic. Select the Topic field and then select one or more topics from the Topics panel. Learn how to use topics to organize Amplify content.
If you want your post to expire after a certain time, select Set date, and then set an expiration date and time for the post. Your members' Amplify view will no longer show an expired post after your selected date. Admins can still find expired posts in Amplify.
Optionally, select a notification to let your members know you’ve published a new post.
If content segmentation is enabled for your organization, you can control which members will have access to your Amplify post.
In the Manage member access section, select the filters you want to apply to your post. You can select metadata for Divisions, Job functions, and Locations, and each category of metadata can have multiple levels. Any members of your organization who have that metadata applied to their employee profiles will be able to see the post.
When you're done creating your post, select from the following options:
- Post now - Send your post to Amplify.
- Schedule for later - Save time by creating multiple posts and then scheduling when you want them available for members to share.
- Save as Amplify draft - Not quite ready to post? Save your content as a draft so you can come back to it later.
- Post and duplicate - Publish the post to Amplify and retain its content to create a new, similar post with a unique post ID.

Create your content (for Contributors and Publishers)

Create your Parliament content, and then save it as draft, schedule it, or send it to Parliament right away.

Go to Perch, and then select Create a post. You'll select the social networks that your advocates can share this post to later.
Create your post. You can include the following and more in the body of your posts:
- Links - Enter or past e a link in your post to drive traffic to your website, blog, or product. You can shorten your links in Hootsuite for a tidier look, and add tracking parameters so you can see how much web traffic comes from those links. Learn more about link tracking in Parliament.
- Emoji - Have fun with emoji! You can select skin tone variations for emoji when creating a post, to better reflect your own or your audience's identity.
- Hashtags - Enter your own hashtags or select AI hashtag suggestions to find hashtags that work with your post text and media. Read our guide to using hashtags on every network.
- Media - Add images and videos to your post. You can drag files from your computer into your post or select Add media to upload your media.
- PDF files (for LinkedIn posts only) - add a PDF attachment for your members to share on social. You can drag a file from your computer into your post or select Add media to upload your PDF.
  Note: PDF files are only supported for LinkedIn posts. If you want your post shared on other networks, use images or videos instead.
When you're done creating your post, select Send to Parliament. Don't worry, your post won't publish right away. You'll still have options to save your post as a draft, schedule it, or make changes.
Note: In order to see Send to Parliament, you need Content Admin, Contributor, or Publisher permissions.
Set your Parliament preferences. You can feature your new content, choose the social networks your members can share to, have your post expire (and be removed) from Parliament, and more.
Select from the following options:
- Post Now - Send your post to Parliament.
- Schedule for later - Save time by creating multiple posts and then scheduling when you want them available for members to share.
- Save as Parliament draft - Not quite ready to post? Save your content as a draft so you can come back to it later.

Select Create. You'll select the social networks that your advocates can share this post to later.
Create your post. You can include the following and more in the body of your posts:
- Links - Enter or paste a link in your post to drive traffic to your website, blog, or product. You can shorten your links in Hootsuite for a tidier look, and add tracking parameters so you can see how much web traffic comes from those links. Learn more about link tracking in Amplify.
- Emoji - Have fun with emoji! You can select skin tone variations for emoji when creating a post, to better reflect your own or your audience's identity.
- Hashtags - Enter your own hashtags or select AI hashtag suggestions to find hashtags that work with your post text and media. Read our guide to using hashtags on every network.
- Media - Add images and videos to your post. You can drag files from your computer into your post or select Add media to upload your media.
- PDF files (for LinkedIn posts only) - add a PDF attachment for your members to share on social. You can drag a file from your computer into your post or select Add media to upload your PDF.
  Note: PDF files are only supported for LinkedIn posts. If you want your post shared on other networks, use images or videos instead.
When you're done creating your post, select Send to Amplify. Don't worry, your post won't publish right away. You'll still have options to save your post as a draft, schedule it, or make changes.
Note: In order to see Send to Amplify, you need Content Admin, Contributor, or Publisher permissions.
Set your Amplify preferences. You can feature your new content, choose the social networks your members can share to, have your post expire (and be removed) from Amplify, and more.
Select from the following options:
- Post Now - Send your post to Amplify.
- Schedule for later - Save time by creating multiple posts and then scheduling when you want them available for members to share.
- Save as Amplify draft - Not quite ready to post? Save your content as a draft so you can come back to it later.

Tip: When you share content from Parliament, you engage with clients and prospects on social and learn what they like. This sets the stage for social selling opportunities. To learn more about social selling, see Social Selling: What it is, Why You Should Care, and How to Do It Right.

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Create content for Parliament

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