Analytics help articles

Hootsuite helps you track and measure your results on social media. Whether you want to identify your most engaging posts, see how your campaigns are performing, or uncover opportunities to get your brand in front of more people, Hootsuite has you covered with insights and reports to help drive your social strategy.

Open Hootsuite and go to Analytics .

Get started with Analytics and Advanced Analytics basics

• Get started with Hootsuite Analytics
• Measure your social media success
• Review and improve your social score
• Understand data in Analytics
• Get started with Advanced Analytics
• Maximize your social strategy with Advanced Analytics

Report, track, and analyze

• Create a report in Analytics
• Types of reports in Analytics
• Open an Analytics report
• Add metrics to a report
• Track your results over time
• Find your most popular post types
• Review your overall post performance
• Review your advertising performance
• Discover the best times to post
• Track your campaign performance
• Compare your performance with your industry average
• Analyze your competitors' content strategies
• Analyze Ow‌.ly metrics
• Analyze your Inbox performance
• Compare organic and paid performance
• Track engagement for employee posts
• Manage your Analytics reports
• Customize the name and logo for your report
• Duplicate an Analytics report
• Analyze your campaigns with auto-tagger
• Review organic performance with Impact content
• Track spend and return with ROI analysis
• Track your team's performance (legacy)

Collaborate

• Share an Analytics report
• Export an Analytics report
• Add a note to an analytics report
• Connect a Google Analytics account
• Connect an Adobe Analytics account
• Manage your Advanced Analytics accounts
• Export your Advanced Analytics data

Customize metric tiles

• Explore ways to visualize your data
• Add metrics to a report
• Review a metric's details
• Track multiple metrics in a tile
• Customize the metric tiles in a report
• Customize metric tile data
• Duplicate a metric tile
• Delete a metric tile
• Create a custom metric
• Track multiple metrics in a tile

View available metrics

• Metrics in Analytics