Create a report in Analytics

Create reports to track and analyze how effective your posts, accounts, and activities are on social. Hootsuite provides a variety of report templates that are pre-built with key metrics to measure your results on different social networks.

You can also create your own custom reports and track the results that matter to you. There is no limit to the number of reports you can create.

Create a report using a report template

Use pre-built template reports to track your performance by goal or by social network. These reports include the key metrics to help you track specific business goals like brand awareness or engagement. This is a good option if you’re a beginner and aren’t sure which metrics to monitor; or if you just want to save yourself the time and hassle of having to create custom reports from scratch.

Hootsuite provides a variety of pre-built report templates to choose from. Each one includes a description and a list of the key metrics to make report creation easy.

1. Go to Analytics and select Create a report.
   
   
   Tip: Not sure which reports to focus on? Select Demo reports to view sample demo report data and get an idea of what you can do with Hootsuite Analytics. You can also select one of the Performance by goal categories (Awareness, Conversion, or Engagement) to create reports that track your social results against business goals.
2. Find a report. You can enter a search term into the search box at the top to quickly find a report. You can also select a report category on the left. Options differ depending on your plan. Learn more about available report types.
3. Select Create report. The report is created and opened so you can view and configure it.

   Tip: Select one or more teams from the from the organizations list to filter the Analytics data by team. The social networks associated with them will automatically be selected.
   

Create a custom report

Create your own custom reports and decide which metrics you want to add and analyze in your reports. This is a good option if you're familiar with metrics and know what results you want to track.

1. In Analytics, select Create a report.
   
2. Select Custom report, and then select Create custom report.
3. Select a metric library from the top of the page.
4. Select a social network and browse or search for a metric. Check out the complete list of metrics. Use the Filters to find metrics by metric type (post- or Page-level), breakdown (no comparison or social network), or post type (mixed, organic, promoted, or ad).
5. Select Add to add a metric to your report. When you have finished adding metrics, close the Add a new metric window. Find out more about adding metrics to a report.