Discover the best times to post

Use the Best time to publish view to see the optimal days and times to publish your posts. Then use those times to extend reach, build awareness, increase engagement, and drive traffic. We personalize your suggestions based on your social results for the last 30 days.

View suggestions for the best times to publish

Find suggestions for the best times to publish on your Facebook Pages, and X, Instagram Business, LinkedIn, Pinterest, YouTube, and TikTok accounts.

View suggestions to extend reach

Reach refers to how many people are exposed to your posts. While this doesn't necessarily mean that people see your content, it does indicate that your posts appear in people's social feeds. Use your suggested times to publish to catch people's attention when they're active on social and more likely to interact with your posts.

1. Select Extend reach to find out when to post so your content shows up in people's social feeds when they're active and interacting with your brand.
2. Point to a square to view the number of fans and followers who were online and interacting with your brand on a specific day and time.
   
3. Review your suggestions for the best days and times to publish.

View suggestions to build awareness

Brand awareness captures how likely people are to know about your brand. Getting your content in front of the right people and at the right times is key to building brand awareness on social.

1. Select Build awareness to view suggestions for the best times to publish on social and have your posts seen more often by your audience.
2. Point to a square to view the average number of impressions for your posts for a specific day and time.
   
3. Review your suggestions for the best days and times to publish.

View suggestions to increase engagement

Engagement refers to any form of interaction with your posts on social media. We measure engagement using a range of metrics such as likes, comments, and replies.

To increase engagement, consider using text, images, videos, and GIFs, and publishing them at the suggested times to encourage more people to interact with your content. Learn more about increasing social media engagement.

1. Select Increase engagement to view suggestions for the best times to publish on social to engage your audience and encourage more people to like, comment, and reply to your posts.
2. Point to a square to view the average engagement rate or number of engagements for your posts for a specific day and time.
   
3. Review your suggestions for the best days and times to publish.

View suggestions to drive traffic

Drive action beyond social by adding links to your posts that encourage people to visit your website or online shop, download a resource, or sign up for your email newsletter.

1. Select Drive traffic to view suggestions for the best times to publish on social to get more visitors to your website and generate more revenue for your business.
2. Point to a square to view the average number of clicks for your posts for a specific day and time.
   
3. Review your suggestions for the best days and times to publish.

How we calculate your personalized suggestions

We calculate your suggestions using your results for the last 30 days. See the following table for the metrics we use to return your suggestions for the best times to publish.

* This feature is restricted to certain plan types. If you don't see this feature, visit the Hootsuite plans page to see if it is included in your plan.

Learn more about metrics in Hootsuite.