Keep your social presence active and save time by planning, preparing, and scheduling out your posts with Hootsuite.
There are several ways to schedule your content across social networks. Before you learn more about scheduling, make sure to check out Create and publish posts.
In this article:
Scheduling posts manually
The easiest way to schedule a post is through Composer. By selecting Schedule for later, you can select the exact date and time for your post to go live.
If you want to stay in Composer after scheduling a post, select Schedule and Reuse Networks. Your initial post will be scheduled, and the Composer resets all fields except the selected social networks for you to begin composing your next post.
Instagram users: If you’re scheduling to a personal profile or business profile that doesn't have direct publishing enabled, you will go through the mobile notification workflow when it’s time for the post to publish. For more information, see Create and publish an Instagram post.
Limitations with the Free plan
Free users can have up to 30 posts scheduled at one time. As soon as one of those scheduled posts is published (or deleted), you’ll be able to schedule another one. The legacy composer, Composer, Hootlet, and Publisher calendar all display counters to help you keep track of what you have scheduled.
Note that posts are counted per social profile. For example, if you schedule a post to three of your profiles, that counts as three scheduled posts.
Managing scheduled content with the Planner
After your posts are scheduled, go to Publisher to view your currently scheduled or past scheduled posts in the Hootsuite Planner. Here you can edit, reschedule, or delete content. To learn more, see Manage your scheduled content.
With the Planner, you can see your scheduled posts at a glance, streamline approvals, and collaborate with your team in real time. To learn more, see View and manage scheduled posts using Planner.
Exporting scheduled or past scheduled posts
Your posts can be exported from the list view of the Scheduled or Past Scheduled sections of the Publisher. Free Hootsuite accounts have access to the Scheduled list view only. You can export into one of four comma-separated values (.csv) file formats, and you can export Google .csv files into a Google calendar.
Exporting scheduled or past scheduled posts does not affect (edit or delete) scheduled content. To learn more, see Export scheduled or past scheduled posts.
Additional scheduling tools
Plans: Professional, Team, Business, Enterprise
With the Bulk Composer, you can upload and schedule hundreds of messages at once. It’s a great way to save time and effort by uploading, editing, and scheduling hundreds of social media posts at once, in a CSV file with all prepared content.
Use the Bulk Composer to create posts for Twitter, Instagram, Facebook Pages and groups, and LinkedIn Pages and profiles. To learn more about the Bulk Composer, see Schedule multiple posts using the Bulk Composer to learn more.
You can keep your social presence active 24/7 by automatically scheduling posts to fill the gaps in your scheduled content. AutoSchedule schedules content for you based on the following:
- Your customized AutoSchedule settings (posts per day, time period, and days applicable)
- Your already-scheduled content for the selected social network
- High-engagement time periods for the social network generally (not specific to your own or your audience's habits)
Important: AutoSchedule does not automate duplication of posts. It schedules each post once within the timeframe selected in your AutoSchedule settings.
See Schedule posts with AutoSchedule to learn more.
Common questions and issues
Duplicate posts in Facebook and Twitter
When more than one social network has been selected in the Composer, your post will be published to all of those social networks.
If one profile is selected but posts are publishing multiple times or to multiple accounts, it could be because your Twitter and Facebook accounts are linked. See Troubleshoot duplicate posts in Facebook and Twitter to learn more.
Scheduled post failure
If you receive a notification that one of your scheduled posts failed to send, sign in to your Hootsuite account to review the failed post.
The most common reasons for post failure are that the social network disconnected from Hootsuite, The post is a duplicate, or the post contains abusive content. See Troubleshoot a scheduled post failure to learn more.
Scheduled posts adjusting to Daylight saving time
Scheduled posts automatically adjust for Daylight saving time (DST) according to the time zone selected in your dashboard settings.
If your selected time zone observes DST, Hootsuite complies with that observance and adjusts the dashboard time at 2am.
- Fall (back): Because bulk scheduling files only allow one post per 5-minute time slot, you may see errors when trying to bulk schedule during the hour when DST jumps back and the hour repeats. The bulk scheduler might think you have two posts in the same time slot.
- Spring (forward): Hootsuite won’t let you schedule for that lost hour when DST jumps ahead. So don’t worry, none of your content will be lost. The dashboard will automatically move your post ahead an hour when you save it.