Get started with OwlyGPT

OwlyGPT is Hootsuite's agentic AI solution for social media managers. OwlyGPT is a powerful assistant because it already has context about your brand (based on the social media channels connected to your Hootsuite account), and has access to real-time social listening data, powered by Blue Silk AI.

Use OwlyGPT to jumpstart your social campaigns and get help with tasks like:

• brainstorming content ideas
• researching industry trends
• creating a content schedule
• drafting posts that reflect your brand's voice and tone

Tip: OwlyGPT bases its answers on your company's brand and industry by default, but you can get content related to another business or industry if you specify them in your prompt.

Start a conversation with OwlyGPT

You can access OwlyGPT from the main Hootsuite home page or from the navigation panel.

1. On the Hootsuite homepage, select Start with AI, or go to OwlyGPT in the navigation panel.
2. Enter your question in the OwlyGPT chat window, and then select Send message .

   Tip: Select one of the predefined prompts to start your conversation.
   

3. Optionally, enter another prompt, or select one of the predefined prompts, to refine OwlyGPT's answer.

   Tip: If you want to give OwlyGPT feedback, select thumbs up or thumbs down after OwlyGPT answers your question to let Hootsuite know whether the information was helpful or not.

4. If you want to start a new conversation, select New chat.
   

Draft a social post with OwlyGPT

OwlyGPT is integrated with the Hootsuite composer. If you ask OwlyGPT to create a social post for you, it uses the current context to create a relevant post for the platform you specify.

Select Create a post to copy OwlyGPT's answer to the Hootsuite composer and continue your publishing workflow as usual.

View conversation history

OwlyGPT stores all your conversations, so you can easily access and review past queries.

Go to OwlyGPT , and select Expand to display the conversation history. Select any conversation in the list to open it in the OwlyGPT chat window.

If you want to delete a conversation, point to it in the list and then select Delete, and then select Delete chat to confirm your choice.