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  Article updated: June 20, 2024

Connect a Threads account

Important: This feature is currently in development and is available as a beta release on the web version of Hootsuite only (not on mobile). Threads are currently not available in Streams or Analytics. Watch for a full release in the future.

Connect a Meta Threads account to Hootsuite to publish to it and engage with your audience alongside your other social accounts.

To add social accounts to Hootsuite organizations, you need super admin, admin, or custom Add social networks permissions for your Hootsuite organization. To find out more, see Manage your organization's social accounts.

Add your Threads account

You must connect your Threads account using the web version of Hootsuite. Mobile is not available at this time.

Threads accounts automatically disconnect every 60 days. Learn how to reconnect your account.
  1. In a separate browser tab or window, log out of Instagram.
  2. In Hootsuite, go to Account, and then select Social accounts and teams.
    Professional plans: Select + Private account.
    Team, Business, and Enterprise plans: Select Manage beside your organization name, and then select Add a social network.
  3. Select Threads.
  4. Enter your Instagram account credentials (username and password) and then select Log In.
    Note: You must accept the optional "Create and share posts on Threads account" permission to create threads in Hootsuite.
  5. Select Add beside the Threads profiles you want to connect to Hootsuite, and then select Done.


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