Threads metrics

  • Jul 27, 2026
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  Article updated: February 04, 2026

Threads metrics

Threads metrics help you figure out how you're doing on Meta Threads. This article goes over the Threads metrics available in Analytics. Use CTRL+F (CMD+F on Mac) to search content in this article. Meta only allows us to provide organic metrics for Threads.

For details and limitations on how we collect, backfill, and store data for each social network, see Understand data in Analytics.

Note: Threads metrics are not currently available in Post performance reports or when using the Best time to publish feature.

Threads Page-level metrics

Page metrics or Page-level metrics display results that occurred during the selected date range for all posts published to a Page, regardless of when the posts were published. So, if you track any Page-level metrics in your reports, the data you see is for the entire Page. For example, a metric like Profile views shows you the total number of views that your Threads profile posts received during your selected date range - it doesn't matter if the posts were published during or outside of that range. Learn more about the difference between post-level and Page-level metrics.

Threads post metrics in Analytics
Metric nameDescription
FollowersThe number of people following your profiles
PostsThe number of posts published to your profiles (includes quotes)
Posts table

A list of posts published by your Pages and their lifetime engagement metrics. The table includes the following columns:

  • Date
  • Message
  • Likes
  • Replies
  • Shares
  • Reposts
  • Quotes
  • Impressions
  • Engagement
  • Engagement rate
Profile engagementThe number of likes, replies, reposts, and quotes received by your profiles' posts
Profile likesThe number of likes received by your profiles' posts
Profile quotesThe number of times people quoted your profiles' posts
Profile repliesThe number of top-level replies received by your profiles' posts (replies are counted for the Thread, not the person
Profile repostsThe number of times people reposted your profiles' posts
Profile viewsThe number of times people viewed your profile
Top postsThe best-performing posts across all of your profiles

Threads post-level metrics

Post metrics or post-level metrics only display results for posts published during the selected date range. So, if you review your post performance results or track any post-level metrics in your reports, like Post impressions, the data you see is only for the posts published during your selected date range. Learn more about the difference between post-level and Page-level metrics.

Threads post metrics in Analytics
Metric nameDescription
Post engagementThe number of likes, replies, reposts, and shares received by posts you published during the date range
Post engagement rateThe average engagement rate for all posts, calculated as the sum of engagement rates for each post divided by post impressions. The engagement rate for a post is calculated as the number of people who liked, replied, reposted, or shared a post you published during the date range, as a percentage of the number of times your post was played or displayed on people's screens. We recommend Line, Area, and Column visualizations for daily values over time
Post impressionsThe number of times posts you published during the date range were played or displayed on people's screens. This metric is estimated by Meta
Post interactionsThe number of likes, replies, reposts, and quotes received by posts you published during the date range
Post likesThe number of likes received by posts you published during the date range
Post quotesThe number of times people quoted posts you published during the date range
Post repliesThe number of times people replied to posts you published during the date range, not including reposts and quotes. If the post is a main post, this number includes total replies. If the post is a reply, this number includes only direct replies
Post repostsThe number of times people reposted posts you published during the date range
Post sharesThe number of times people shared posts you published during the date range. This metric is estimated by Meta

  Return to the full list of metrics available in Analytics

 

Title
Threads metrics
URL Name
threads-metrics
Metrics library
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