Create and manage tags

Tags can help you structure and organize your posts and conversations. Tags allow you to visually classify posts and conversations by category, which is useful for keeping track of things like engagement for specific campaigns and for providing other team members context about specific messages or posts. Think of a tag as an internal hashtag that can be attached to posts and messages without being visible to the public.

This article provides instructions for admins to create and manage tags. If you're looking to apply tags to your posts and messages, see Tag posts and messages. All members can tag posts and messages, but only organization Super Admins, Admins, and members with custom organization permission to Manage message tags can create tags and manage the organization’s tag library.

Create new tags

It's helpful to have someone, or a small group of people, manage your tag library so your tags are kept tidy and up-to-date.

Note: Tags are helpful for you and your team. They aren't visible to your customers in published posts or in messages.

1. Use the following instructions for your plan type. If you don't know you're plan type, go to Account , you'll see it at the top of that menu.
   • Advanced plan - Go to Account, select Social accounts and teams (BETA), and then select Tags. (You may have to expand the left navigation to see this option.)
     
   • Business and Enterprise plans - Go to Account, select Social accounts and teams, and then select Tags.
     
2. Select Create New Tag to create a new tag. To create multiple tags, select Create New Tag, select Batch Create, enter a keyword, phrase, or hashtag, and then select ENTER to create another tag.
   

View and edit your tags

Open your tags list to view your active tags. You can filter or sort your view. Select a tag to view the details for any tag, including the date it was created and modified. Select a tag to edit tag names and descriptions - this will not affect your tag data.

Enable mandatory tagging for posts

You can enable a setting to require users to apply a specific minimum number of tags before publishing or scheduling a post. If the minimum number of tags you set is not met, the team member won't be able to post, but they will still be able to save posts as drafts.

1. On the Manage Tags page, select Settings.
   
2. Set the number of tags required for each post, and then select Apply.

Archive or unarchive a tag

Archive tags to clean up your tag lists without deleting historical tag data. When you archive a tag, it hides the unused tags from the All Tags and Active Tags lists. It also removes them from the active filters in Analytics. Unarchive tags at any time to revert them to Active Tags, and view them in Analytics.

1. Select a tag from the Active Tag or Archived Tags list.
2. Select an option to archive or unarchive your tag. To archive or unarchive multiple tags, filter your tag library to show your active or archived tags, select the tags, and action on them.

Delete a tag

Permanently delete a tag from the tag library. Deleting a tag will also delete all associated tag data.

1. Open the details for a tag in the Archived Tags list.
2. Select Delete.