Create and manage tags

Tags can help you structure and organize your posts and conversations. Tags allow you to visually classify posts and conversations by category, which is useful for keeping track of things like engagement for specific campaigns and for providing other team members context about specific messages or posts. Think of a tag as an internal hashtag that can be attached to posts and messages without being visible to the public.

Admins can also group related tags into tag groups (for example, Brand, Campaign, or Region) to keep large tag libraries organized and easier to report on.

This article provides instructions for admins to create and manage tags. If you want to apply tags to your posts and messages, see Tag posts and messages. All members can tag posts and messages, but only organization Super Admins, Admins, and members with custom organization permission to Manage message tags can create tags and tag groups, and manage the organization’s tag library.

Create and manage tag groups

Group related tags together so members can find and apply the right tag faster. Assigning a tag to a named group is optional: if you don't assign a tag to a group, they're automatically assigned to the default Ungrouped tags category until you move them.

A tag group can have up to 200 tags. A tag can belong to only one group at a time.

1. Go to Account, and then select Social accounts and teams.
2. Select Tags in the navigation pane.
3. Select Create group, and then enter a name (up to 80 characters) for the group.
4. (Optional) Select which teams in your organization have access to the tags in the group. If you don't want to restrict access, select Full organization to make tags in this group available to all members of your organization.
5. (Optional) Require members to apply at least one tag from this group before they can publish or schedule a post.
   
6. Select Create.

Create new tags

Tag names must be unique across your organization and are case-insensitive. Tags and tag groups share the same naming pool, so a tag can't have the same name as an existing group, and vice versa. Tag and group names can be up to 80 characters. Your organization can have up to 10,000 tags in total.

1. Go to Account, and then select Social accounts and teams.
2. Select Tags in the navigation pane.
3. Select Create tag, and then enter one or more tag names, separated by commas, to create multiple tags at once.
4. Select a tag group from the list to add the new tag(s) to, or leave the default Ungrouped tags to create them without assigning a group.
   
5. Select Create.

View and edit your tags

On the Tags page, your active tags are organized under the Groups tab, and archived tags are under the Archived tab.

On the Groups tab, and select a group to expand it and view the tags inside.

Select a tag to view its details, including the date it was created and modified.

If you want to rename a tag or change its group assignment, select More, and then select Edit. Make your changes, and then select Save.

Enable mandatory tagging for posts

You can enable a setting to require users to apply a specific minimum number of tags before publishing or scheduling a post. If the minimum number of tags you set is not met, the team member won't be able to post, but they will still be able to save posts as drafts.

1. On the Tags page, select Settings.
   
2. Set the number of tags required for each post, and then select Apply.

Archive or unarchive a tag

Archive tags to clean up your tag lists without deleting historical tag data. When you archive a tag, it hides the unused tags from the tag lists in your tag groups. It also removes them from the active filters in Analytics. You can unarchive tags at any time to revert them to active status, and view them in Analytics.

To archive a tag:

1. On the Tags page, select the Groups tab, and search for a tag or expand a group to display a list of active tags.
2. Find the tag you want to archive, select More, and then select Archive.

To restore an archived tag:

1. On the Tags page, select the Archived tab.
2. Find the tag you want to restore, select More, and then select Restore.

Delete a tag

Permanently delete a tag from the tag library. Deleting a tag will also delete all associated tag data.

1. On the Tags page, select the Archived tab.
2. Find the tag you want to restore, select More, and then select Delete.