Work with links in your posts

Adding links to your posts can help you drive traffic to your website, blog, or product. In Hootsuite, you have the following options when working with links:

• Shorten your links for a tidier look, and add tracking parameters so you can see how much web traffic comes from them. Learn how to shorten and track links.

• Use link setting presets to apply a combination of tracking parameters and shorteners to links with one click. Your organization may also have a default preset that applies consistent link tracking and shortening to every post automatically. Learn how to create a preset for your organization.
• Preview and customize what is included in a link's summary. Learn what to expect from link previews and how to customize them.
• Use a shortened web address that's customized for your brand. Learn how to set up vanity URLs and custom bit.ly shorteners in Hootsuite.