Set up a Bit.ly shortener

Oct 21, 2026
Knowledge

Procedure Steps

Article updated: June 21, 2026

Set up a Bit.ly shortener

If you already have a custom Bit‌.ly link shortener for your brand, a Super Admin can add it to Hootsuite for all members to use. Contact your customer account manager to have external shorteners enabled in your account.

This article describes the new Social OS experience. If you haven't switched yet, select the Classic tab for instructions. Learn more about the Social OS experience.

To add a custom vanity URL to your account for use as a shortener, see Set up a vanity URL.

Plans: Advanced, Business, and Enterprise

Go to Perch , and then select Create a post.
Enter or paste a link into your post, and then select Add tracking.
Select the Preset list, and then select Manage link presets.
Select Bit‌.ly shorteners, and then select Authorize.
Enter a name for the shortener (we recommend this matches the branded shortener), and then select Add new shortener.
Sign in to your Bit‌.ly account and authorize the connection to Hootsuite.

Go to Create, enter a link, and then select Add tracking.
Select the Preset list, and then select Manage link presets.
Select Bit‌.ly shorteners, and then select Authorize.
Enter a name for the shortener (we recommend this matches the branded shortener), and then select Add new shortener.
Sign in to your Bit‌.ly account and authorize the connection to Hootsuite.

You’ll see the shortener appear in your list of shorteners. It will also be available for the rest of your organization to use.

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Title

Set up a Bit.ly shortener

URL Name

bitly