Create and manage link setting presets

Sep 3, 2026
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Article updated: June 21, 2026

Create and manage link setting presets

Link setting presets let you apply shorteners and tracking parameters to your links with one click. Presets save time for team members when creating new posts and keep everyone's posts consistent.

You can use a default preset to automatically apply consistent link tracking and shortening to every post, or use a preset for a specific set of posts in a content campaign. Content campaigns in Hootsuite span a specified timeframe and contain a combination of link setting presets and tags, for future analysis. Learn how to create a content campaign.

Plans: This feature is restricted to certain plan types. If you don't see this feature, visit the Hootsuite plans page to see if it is included in your plan.

This article describes the new Social OS experience. If you haven't switched yet, select the Classic tab for instructions. Learn more about the Social OS experience.

Create link settings presets for your organization

Using the web version of Hootsuite, organization Admins and Super Admins can create presets in advance for their members to use. The presets can then be used in both the web version and in Hootsuite mobile app.

Follow the instructions for your plan. If you don't know what plan you have, go to Hootsuite and select Account

- you'll find it below your name.

Team and Advanced plan members

Go to Account, and then select Social accounts and teams (BETA).
Select Link presets. (You may have to expand the left navigation to see this option.)
Select Create new link settings.
Enter a name for the preset, and then select a shortener and link tracking system. See Shorten and track links for detailed instructions.
To add your own vanity URL as a shortener, see Set up a vanity URL.
Select Make default settings for all links to apply this preset to all links published from your organization on web and mobile. This can be overwritten with different link settings when creating or editing a post.
Select Create new preset.

Business and Enterprise plan members

Go to Account , and then select Social accounts and teams.
Select Link Settings.
Select Create new link settings.
Enter a name for the preset, and then select a shortener and link tracking system. See Shorten and track links for detailed instructions.
To add your own vanity URL as a shortener, see Set up a vanity URL.
Select Make default settings for all links to apply this preset to all links published from your organization on web and mobile. This can be overwritten with different link settings when creating or editing a post.
Select Create new preset.

Create link settings presets when creating a post

You can also create link settings presets when you create your post. You must be an Admin or Super Admin to create and manage link setting presets.

Go to Perch , and then select Create a post.
Enter or paste a link into your post, and then select Add tracking.
Select Manage link presets.
Select Create new link settings.
Enter a name for the preset, and then select a shortener and link tracking system. See Shorten and track links for detailed instructions.
To add your own vanity URL as a shortener, see Set up a vanity URL.
Select Make default settings for all links to apply this preset by default to all links published from your organization on web and mobile. This can be overwritten with different link settings when creating or editing a post.
Select Create new preset.

Go to Create, enter or paste a link into your post, and then select Add tracking.
Select Manage link presets.
Select Create new link settings.
Enter a name for the preset, and then select a shortener and link tracking system. See Shorten and track links for detailed instructions.
To add your own vanity URL as a shortener, see Set up a vanity URL.
Select Make default settings for all links to apply this preset by default to all links published from your organization on web and mobile. This can be overwritten with different link settings when creating or editing a post.
Select Create new preset.

Manage link settings presets

To manage your presets, return to the Link settings or Link presets for your organization. You'll find all active and archived presets for the organization here.

Select View All to filter by Active or Archived
Select a preset to view a summary of its settings
Select More to the right of a preset to edit it, make it the default for the organization, archive it, or delete it

Learn more

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Create and manage link setting presets

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link-presets