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  Article updated: May 22, 2023

Add a TikTok Business account

Add a TikTok Business account to Hootsuite to manage it from the same place as your other social media accounts. When you add a TikTok account to Hootsuite, you can schedule and publish videos to it, engage with your audience, create analytics reports, and more.

Super admins, admins, and those with custom organization permissions to Add Social Networks can add social accounts to organizations.

Video: Managing TikTok with Hootsuite.

Before you begin

Make sure that your brand has a TikTok Business account. Personal and Creator accounts aren’t supported, and you’ll want a Business account if you're creating videos as part of your brand’s social strategy. See TikTok's help article to learn more about Personal and Business accounts on TikTok.

To switch your TikTok account to Business, follow these steps in the TikTok mobile app:

  1. In your TikTok account, select your Profile.
  2. Select the profile menu in the top right, and then select Settings and privacy.
  3. Select Account, and then select Switch to Business Account.

Add a TikTok account

Web Mobile
  1. In a separate browser tab or window, log out of TikTok.
  2. In Hootsuite, go to My profile , and then select Manage accounts and teams.
  3. Professional plans: Select + Private account.
    Team, Business, and Enterprise plans: Select Manage beside your organization name, and then select Add a social network.
  4. Select TikTok Business, and then select Continue.
  5. Enter the TikTok account credentials, and then select Log in.
  6. Select Authorize to give Hootsuite permission to manage your account. If you select Edit access and adjust any settings, TikTok won't fully work in Hootsuite.

Troubleshoot problems adding a TikTok Business account

Hootsuite is connecting to the wrong TikTok account

Before adding a TikTok profile, open a new web browser tab, and log out of TikTok. Then go back to Hootsuite and proceed. You’ll be able to enter the correct account credentials.

You’re seeing the error: “Couldn’t authorize access”

If after entering your TikTok account credentials and selecting Log in, you see this error, it means you have a Personal TikTok account. Follow the instructions in Before you begin to switch your account to Business so you can manage TikTok along with the rest of your social accounts in Hootsuite.


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