Connect an Instagram account to a Facebook Page


Why do I need to connect to a Facebook Page?

Facebook owns Instagram, and they’ve made it easy to manage your business’ social presence by streamlining workflows between the two social networks. Full Instagram functionality (e.g., direct publishing, analytics) is available to third parties like Hootsuite through a Facebook Application Programming Interface, also known as an API. For access to this functionality, an associated Facebook Page is required, even within Facebook itself.

Learn more about the benefits of associating a Facebook Page with an Instagram Business profile.

Connect your Instagram account to a Facebook Page

  1. Sign in to Facebook and navigate to the list of Pages you have access to with your Facebook profile. You can find that here:
    Note that you have to be an Admin for the Page to complete this procedure.
  2. Select the name of the Page associated with your business, that you’re going to connect your business’ Instagram profile to.
    Only one Instagram profile can be connected to a Facebook Page and vice versa.
    You can also select Create Page in the top right and create a new Page to represent your business.
    The Your Pages list in a Facebook account, with a Page selected
  3. Select Settings in the top right of the Page.
  4. Select Instagram in the left menu.
    Facebook Page settings, with Instagram selected from the left menu
  5. Select Connect Account. You will be prompted to log in to Instagram.
    The Facebook Page settings, with Instagram selected, showing the Connect Account button
  6. Enter the Instagram username and password for the profile you want to connect, and then select Log In.
    Instagram login screen
  7. Your Instagram profile is now connected to the Facebook Page, and should appear under Instagram Account Details.
    Facebook Page settings, showing an Instagram account connected to the Page
  8. Navigate back to Hootsuite, and select Resume Now.
    The resume now option

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