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  Article updated: January 14, 2025

Connect an Instagram account

Connect an Instagram Business account to Hootsuite to publish to it, engage with your audience, create reports, and more.

Important: Meta no longer allows third party tools like Hootsuite to integrate and manage Instagram Personal profiles. You can convert your Personal profile to a Business account at any time. For more information, see Instagram Personal profile deprecation - December 2024.

To add social accounts to Hootsuite organizations, you need Super Admin, Admin, or custom Add social networks permissions for your Hootsuite organization. To find out more, see Manage your organization's social accounts.

Video: How to set up Instagram with Hootsuite.

Before you begin

For full access to the Instagram features available in Hootsuite, including engagement, direct publishing, and analytics, you need to connect a Business profile.

Important: Hootsuite labels Creator profiles as Business profiles, but due to limitations from Instagram, Creator profiles have limited access to Instagram features in Hootsuite.

Before you connect an Instagram Business account to Hootsuite, make sure you have the following:

Tip: If you've already connected a Personal profile to your Hootsuite account, you can convert it to a Business profile and then connect it to your account again with the following steps. Hootsuite automatically updates the connected profile for you when you complete the process.

Connect your Instagram Business account

Web Mobile
  1. In a separate browser tab or window, log out of Instagram and Facebook.
  2. In Hootsuite, go to Account, and then select Social accounts and teams. If you are adding the account to a Hootsuite organization, select Manage beside your organization name, and then select Add a social network. Otherwise, select + Private account.
  3. Select Instagram Business.
  4. Select Log in to Facebook.
    The Log in to Facebook button highlighted.
  5. Enter your Facebook account credentials, and then select Log in.
  6. Select Add beside the Instagram Business profiles you want to connect to Hootsuite, and then select Done.

    If you have any trouble, check out Troubleshoot issues connecting an Instagram Business profile.

 

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