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  Article updated: June 20, 2024

Connect an Instagram account

Connect an Instagram account to Hootsuite to publish to it, engage with your audience, create reports, and more.

To add social accounts to Hootsuite organizations, you need super admin, admin, or custom Add social networks permissions for your Hootsuite organization. To find out more, see Manage your organization's social accounts.

Before you begin

Instagram offers three profile types: Personal, Business, and Creator. For full access to the Instagram features available in Hootsuite, including engagement, direct publishing, and analytics, you need to connect a Business profile. Find out more about each Instagram profile type.

Important: Hootsuite labels Creator profiles as Business profiles, but due to limitations from Instagram, they do not have access to direct publishing.

You do not need an Instagram Business account to connect Instagram to Hootsuite. However, if you want to use all of the analytics and engagement features in Hootsuite, you'll want to make sure you have the following:

Tip: If you've already connected a Personal profile to your Hootsuite account, you can convert it to a Business profile and then connect it to your account again with the following steps. Hootsuite automatically updates the connected profile for you when you complete the process.

Add an Instagram Business account

Web Mobile
  1. In a separate browser tab or window, log out of Instagram and Facebook.
  2. In Hootsuite, go to Account, and then select Social accounts and teams.
    Professional plans: Select + Private account.
    Team, Business, and Enterprise plans: Select Manage beside your organization name, and then select Add a social network.
  3. Select Instagram Business.
  4. Select Log in to Facebook.
    The Log in to Facebook button highlighted.
  5. Enter your Facebook account credentials, and then select Log in.
  6. Select Add beside the Instagram Business profiles you want to connect to Hootsuite, and then select Done.

    If you have any trouble, check out Troubleshoot issues connecting an Instagram Business profile.


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