Add an Instagram account

Add an Instagram account to Hootsuite to manage publishing to it along with your other social content.

Team, Business, and Enterprise plan members - To add social accounts to Hootsuite organizations, you must be a super admin, admin, or have custom "Add Social Networks" permissions for your Hootsuite organization. For more information, see Manage social accounts in a team or organization.

Before you begin

Instagram offers three profile types: personal, business, and creator. For full access to the Instagram features available in Hootsuite, you need to add a business profile. See Overview of Instagram profiles for more information about each type.

Important: Hootsuite does not officially support creator profiles. Hootsuite labels creator profiles as business profiles, but due to limitations from Instagram, they do not have access to direct publishing. If you try to publish directly to Instagram with a creator profile, it will disconnect from Hootsuite.

To enable full Instagram functionality in Hootsuite, make sure you have the following:

Tip: If you've already added a personal profile to your Hootsuite account, you can convert it to a business profile and then add it to your account again with the following steps. Hootsuite automatically updates the connected profile for you when you complete the process.

Add an Instagram business account

  1. In a separate browser tab or window, log out of Instagram and Facebook.
  2. In Hootsuite, go to My profile, and then select Social networks and teams.
    Social networks and teams option selected in the My profile menu
  3. Select + Private account.
    Team, Business, and Enterprise plan members in a Hootsuite organization - Select Manage beside the org name, and then select Add a social network.
  4. Select Instagram.
  5. Select Instagram business.
    Select your Instagram profile type
    If you have a personal profile, select Instagram personal, enter your Instagram account credentials (username and password), select Log in, and then select Exit with limited access.
  6. Select Log in to Facebook.
    Log in to Facebook to add Instagram
  7. Enter your Facebook account credentials, and then select Log in.
    Hootsuite displays a list of Facebook Pages you have access to, which ones you have an Admin or Editor role for, and which ones have connected Instagram business profiles.
  8. Select Add beside the Instagram business profiles you want to add to Hootsuite, and then select Done.
    Connect Instagram business profiles
    • If you see “There is no Instagram business profile linked to this Facebook Page,” select Link Instagram to this Page to check the Instagram connection on the Page. There is either no connected Instagram account, or the account is a personal profile. See also Connect an Instagram account to a Facebook Page.
    • If you see “Your Page role must be admin or editor to add this Instagram profile,” select Confirm roles on this Facebook page to check your Page role. If you have an Admin or Editor role, confirm if the Page is also managed in Business Manager. You will also need Admin access to the Page in the Business Manager account. See Facebook's help article Add people to your Business Manager for more information.
    • If your Page does not appear at all, see Common issues when adding an Instagram business profile.

Note: If you have access to Hootsuite Impact, you'll need to add your social accounts to Impact too. See Connect an organic or paid social account to Impact.

Verify your Instagram account setup

When you add a business profile to Hootsuite with full functionality, Hootsuite displays your Instagram profile picture. Instagram accounts added by selecting Instagram personal (step 5 above) display the default black Instagram logo as their profile picture and have limited functionality.
A business profile that hasn't authenticated with Facebook, showing a black Instagram logo as its profile picture