Connect a YouTube channel

Sep 2, 2026
Knowledge

Procedure Steps

Article updated: July 24, 2026

Connect a YouTube channel

Connect a YouTube channel to Hootsuite to manage it from the same place as your other social media accounts. When you connect a YouTube channel to Hootsuite, you can publish to it, engage with your audience, and manage subscriptions and playlists.

To connect social accounts to Hootsuite organizations, you must be an organization Super Admin, Admin, or have a custom organization permission to Connect social accounts or Manage social accounts. Social accounts can only be connected to one organization, but they can be shared with multiple teams. Learn more about managing your organization's social accounts.

Watch Introduction to YouTube to learn about YouTube. Visit Hootsuite Academy to watch more videos, take courses, or earn industry-recognized certifications.

Connect your YouTube channel

In a separate browser tab or window, log out of YouTube.
Use the following instructions for your plan type:
- Professionaland Business - Go to Account , and then select Social accounts and teams. To connect a social account to a Hootsuite organization, select Manage, and then select Add a social account. Otherwise, select + Private account.
- Standard, Team, Advanced, and Enterprise - Go to Account , select Social accounts and teams, select New, and then select Connect social accounts.
Select YouTube.
Sign in to the Google account that owns the YouTube channel. Enter the Google account credentials (email and password) and then select the Google account that owns the YouTube channel.
Select Allow.

Note:

In the Hootsuite mobile app, publishing to YouTube is not supported. You can create YouTube streams to manage engagement on your videos.
When you connect social accounts on mobile, they are added to your private accounts. To add social accounts to an organization, use the web version of Hootsuite.

Select your profile picture to manage your account.
Select Social accounts.
Select the plus icon +, and then select YouTube.
Sign in to the Google account that owns the YouTube channel. Enter the Google account credentials and then select the Google account that owns the YouTube channel.
Select Allow.

To verify whether your Google account owns a YouTube channel, sign in to your YouTube account settings page. Your YouTube channel will be listed there, or you will see Create a channel if you don't have one yet.

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Connect a YouTube channel

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connect-yt