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  Article updated: October 19, 2021

Work with images

You can edit images when composing a new post or when editing scheduled or draft content in the web version of Hootsuite. You can use the built-in photo editor to make changes to your image and preview it before you post. To make your content more accessible, you can add descriptive alt text to images in your Twitter, Facebook, and LinkedIn posts.

Looking for more information on accessibility and alt text? Check out Inclusive Design for Social Media: Tips for Creating Accessible Channels. Visit the Hootsuite Blog for news, tips, tools, and tactics to help you succeed on social media.

How to use the Hootsutie photo editor video

Edit your image

When composing a new post or editing scheduled or draft content, select Edit image to open the image in the photo editor.

post composer with edit image option highlighted

For ideas on creating engaging social media content, check out 30 Social Media Content Ideas and Examples for Brands.

Transform - Use Transform to scale, rotate, or skew your image.

  • Scroll through your options and select a supported aspect ratio for the social network of your choice, a Common Aspect Ratio, or set your own custom width and height.
    transform options with custom resolution area highlighted
  • Move the guides on the image to select the portion of the image that you want to keep.
    a sample image with crop guides
  • Use the flip and rotate options to further modify your image.

Filters - Select a filter of your choice and then adjust intensity using the slider.

slider to adjust image filter intensity

Adjust - Adjust Basics settings of brightness, saturation, contrast, or gamma and use the Refinements options to further modify your image.

Focus - Select your focus style and then adjust the intensity using the slider. Move the guides on the image to adjust size, direction, and radius.

Guides being used to focus a sample image

Text - Add text and then use the formatting options to adjust font, orientation, and color.

Because of each social network's automatic image optimization, we recommend keeping any overlaid text away from the edges of your images.
  • Move the guides on the text box to adjust the orientation (rotate the text).
    image with text box
  • Duplicate or delete a text box at any time.

Select Reset Default or use Undo to erase any of your changes. When you are happy with your photo, you can save to exit the photo editor.

About image rotation

An image uploaded to Hootsuite may appear rotated due to orientation tags embedded in that image. Orientation tags are commonly assigned when taking pictures on mobile devices. These pictures can appear correct when viewed on your computer or mobile device, but appear rotated when uploaded to Hootsuite.

To change the rotation of a photo, open and rotate the image in your default image editing application, such as Preview (iOS) or Windows Photo Viewer. Then save the image as a new file and upload it to Hootsuite.