Manage your content calendar

View and manage your content calendar in Hootsuite. Your calendar shows your scheduled posts and all of the content you've published over the last year. You can edit, reschedule, or delete existing scheduled content, access your drafts, and more.

For details on how to manage your ad campaigns in a calendar, see View your ad campaigns in a calendar.

Open your content calendar

Go to Plan and use the options at the top of the calendar to view your content by date. You can view historical data (already published posts) going back one year. If you're showing 10 or fewer social accounts in your calendar, those accounts are automatically selected.

Choose a calendar view

Change your calendar view using the options at the top of the calendar. 

View calendar as list - Display a list of your content over a two day period. The graph at the top of the page shows the volume of posts for the month. The days shown are highlighted in the graph. Point to an indicator in the graph to see the number of posts for that day. Select a different day in the graph to view that day's information, or collapse the graph to save space.

View calendar by week - Find all your posts and drafts right here. You can see the number of published, scheduled, and draft posts at the top of each day. Select a post to view its details.

View calendar by month - See a summary of your content strategy over an entire month at a glance. Select a day to review the day’s scheduled content in detail. Select a post to edit or delete it. See Create and schedule content in a calendar for details.

• View month by post status - Select the month view, and then select this option to look for posts with a specific status. You'll see numbers for published, draft, and scheduled posts. Icons at the bottom of each day show all other post statuses (published via social, failed, disconnected, rejected, expired, pending approval). Point to the status to see the number of posts with that status.
  
• View month by social network - Select the month view, and then select this option to find out how many posts you've created for each social network. This is a great way to see where you might have gaps in your content calendar.
  

Note: Instagram posts and stories published via mobile notification appear in your content calendar as Notified as soon as the publishing notification is sent. Someone still needs to take action on that notification to publish the content to Instagram. The post status remains as Notified for posts published via mobile notification.

Posts published from Instagram (not Hootsuite) may not immediately appear in your content calendar in Hootsuite.

Filter your content calendar

Use filters so you can easily find posts in your content calendar. Select Filters and then select one of the following options:

• Social accounts - Posts scheduled or published by specific social accounts.
• Post status - Posts with a specific status (draft, scheduled, published, posts by approval status, or ads by their status).
• Campaigns - Posts that are part of a specific content campaign, if your plan allows (learn about managing content campaigns).
• Tags(Business, Advanced, and Enterprise plans)- Posts with specific tags applied to them, if your plan allows (learn about tagging posts and messages). Hootsuite only displays active tags for filtering.
• Author - Posts created by specific people in the organization (for posts published through Hootsuite).
• Approver - Posts approved by one or more specific approvers.

Tip: Select the heart next to a social account or team name to add it to your Favorites and put it at the top of your account list.

Customize your display settings

Select Settings to customize your display preferences.

• In the week view, you can choose to see all your content at a glance in the Condensed view or in its scheduled time slot in the Expanded view.
• Start your week on Sunday or Monday.
• Choose whether you want to Show recommended times when scheduling posts. Learn more about these recommendations.

View native post details

You aren't limited to seeing just the content you published in Hootsuite. Select Show posts published via social to also see the posts you published directly in a social network. Posts published via social will only display from March 3, 2023 forward. Meta stories and YouTube videos published outside of Hootsuite will not display in your content calendar.

Select a native post in your calendar to open its details. The detail panel shows the publish date and time, the post type, and a thumbnail preview when one is available. If a preview isn't available, the post still appears with its other details.

If Hootsuite is unable to retrieve native content, you'll see a status indicator on the calendar instead of a missing or empty day. Refresh your browser or check back later.

Note: Native Threads and TikTok content does not include replies, reposts or quotes. Only standard feed posts appear (Threads text, image, and carousel posts, and TikTok videos, photos, and carousels).

Manage your content in the calendar

You can create and schedule new content, reschedule, edit, or delete scheduled content, and quote post published content right in the calendar. Learn more about creating and scheduling posts in your calendar.