Article updated: January 25, 2023
Overview of Streams
Hootsuite Streams are feeds that display the content from your connected social accounts. In Streams, you can monitor the activity across all your accounts and engage with your audience. You can create streams to monitor your own posts and engagement, as well as social topics, trends, and profiles.
For guidance and best practices on organizing streams and setting up the best streams for your business objectives, see Practice social listening and engagement with Streams.
Before you begin using streams, you need to connect your social accounts. If you’re a team member in an organization, you should already have access to the organization’s profiles and don’t need to add them. If you need help connecting an account, see Add a social account to Hootsuite.
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The very first time you visit Streams , what you see will depend on your Hootsuite plan:
Professional and Team users - The Streams area is automatically populated with the social accounts you added to Hootsuite, including a board for each account and suggested streams for each board.
Business and Enterprise users - The Streams area is a blank slate, so you can organize your streams in the way that makes the most sense for you.
All streams are organized into boards, and each board holds 10 up to streams.
You may add and customize boards and streams however you like, regardless of your Hootsuite plan type. You might choose to create all of your streams in one board, or you might want one board per social network. You could also create one board for streams that display your own posts and another board for streams that monitor competitors or hashtags.
When creating a new board, just follow the prompts to set up the types of social feeds you want to see.
See Use boards to organize your streams to learn more about board setup.
Each social network offers different stream types, depending on the functionality made available by them to third parties like Hootsuite.
For available stream types, stream content, and instructions for adding streams for each social network, see:
- Add a Facebook stream
- Add an Instagram stream
- Add a Twitter stream
- Add a LinkedIn stream
- Add a TikTok stream
- Add a YouTube stream
For suggestions on which stream types to set up based on your business objectives, see Practice social listening and engagement with Streams.
Many apps in Hootsuite Apps are also integrated as streams.
Hootsuite Analytics data on your posts
Every stream that includes your own social posts (with the exception of the TikTok My Videos stream) automatically displays key metrics from Hootsuite Analytics, such as post tallies and audience engagement. To see detailed information about a particular metric, select View on Analytics below the metrics data.
At the top of each stream, you'll see metrics from the last 7 days; following this, in smaller font, metrics from the previous 7 days are displayed for comparison. The number of metrics displayed for each stream (up to three) depends on your View as mode (Standard, Comfortable, or Compact) and width of your browser window.
To hide Analytics metrics, select More options in the top right of the stream, and then select Hide analytics.
The following stream types display automatic 7-day Hootsuite Analytics data.
Facebook Page (My Posts)
Posts: The number of posts that have been published to the Page.
Page engagement: The total number of interactions (reactions, comments, and shares) received by the Pages’ posts as well as by other posts on Facebook that mention the Page (reactions to user check-ins, event responses, mentions, likes of the Page, etc.).
Post engagement rate: The daily proportion of people who engaged with posts (clicked, liked, shared, or commented), as a percentage of the total number of people who saw the posts.
Twitter account (My Tweets)
Tweets: The number of tweets published from the Twitter account, including replies.
Profile engagement: The total number of interactions (retweets, replies, and likes) received for the tweets published.
Mentions: The number of tweets where the account's Twitter handles are specified. This includes @mentions, replies, and old-style (RT) retweets.
Instagram Business account (My Posts)
Posts: The total number of posts published to the Instagram Business account.
Post engagement: The total number of likes and comments received by organic photo, video, or carousel posts.
Post engagement rate: The total number of likes and comments received by posts, divided by the number of people who viewed the posts, represented as a percentage value.
LinkedIn company Page (Company Updates)
Posts: The total number of posts published to the Page.
Page engagement: The total number of likes, comments, and shares received on content associated with the Page.
Page engagement rate: The total number of clicks, likes, comments, and shares on the Page's content, and followers acquired from Sponsored updates, divided by the number of impressions (represented as a percentage value).
LinkedIn personal profile (My Updates)
Posts: The total number of posts published by the profile.
Post reactions: The total number of reactions to the profile's posts.
Post comments: The total number of comments and replies to the profile's posts.
Stream view settings and refresh intervals
Change the appearance of your stream to change the number of streams shown on the page. You can apply different view settings to each of your boards.
Select the arrow next to the refresh button to change the refresh interval.
This determines how often Hootsuite searches for new content to display (as it becomes available). You can also manually refresh individual boards, regardless of the auto refresh interval, with the Refresh All button. When a board is refreshed manually, every stream in that board gets updated.
The blue dots next to post timestamps indicate new or unread posts since your last refresh.
To make sure your data is refreshed in the mobile version of Hootsuite, see Synchronize your Hootsuite mobile app .
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