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  2. Manage your social accounts
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  Article updated: January 29, 2025

Connect a LinkedIn account

Connect a LinkedIn profile or Page to Hootsuite to manage it from the same place as your other social media accounts. When you connect a LinkedIn account to Hootsuite, you can publish to it, engage with your audience, create reports, and more. Each LinkedIn user can connect up to 100 Pages, including Showcase and University Pages.

To add social accounts to Hootsuite organizations, you need Super Admin, Admin, or custom Add social networks organization permissions. Social accounts can only be connected to one organization, but they can be shared with multiple teams. Learn more about managing your organization's social accounts.

Watch Introduction to LinkedIn for Business to learn about LinkedIn and LinkedIn Pages. Visit Hootsuite Academy to watch more videos, take courses, or earn industry-recognized certifications.

Before you begin

If you're connecting a LinkedIn Page to Hootsuite, make sure that your personal LinkedIn account is a Super Admin of the Page. You'll sign in with your LinkedIn account to give Hootsuite access to your Pages, but you don't need to connect your personal LinkedIn profile to Hootsuite. To learn more, see LinkedIn Page Admin Roles - Overview in the LinkedIn Help Center.

Important: Hootsuite does not support emoji in LinkedIn account names. If your Page name contains an emoji, remove it before you connect the account to Hootsuite.

Connect your LinkedIn profile or Page

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  1. In a separate browser tab or window, log out of LinkedIn.
  2. Use the following instructions for your plan type:
    • Professional, Business, and Enterprise - Go to Account , and then select Social accounts and teams. To connect a social account to a Hootsuite organization, select Manage, and then select Add a social account. Otherwise, select + Private account.
    • Standard, Team, and Advanced - Go to Account , select Social accounts and teams (BETA), select New, and then select Connect social accounts.
  3. Select LinkedIn.
  4. Enter the LinkedIn account credentials (email and password) and then select Sign in.
  5. Select Add beside the Pages and profiles you want to connect to Hootsuite, and then select Done.
  6. Optional: If a selected Page has access to an ad account, select the ad accounts you want to connect to Hootsuite, and then select Done. Add your ad accounts to sponsor your LinkedIn Page posts using Hootsuite.

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