Overview of Streams

Hootsuite Streams display the content from your connected social accounts. Here, you can monitor the activity across all your accounts and engage with your audience. You can create stream feeds to monitor your own posts and engagement, as well as social topics, trends, and profiles.

Before you begin using streams, you need to connect your social accounts. If you’re a team member in an organization, you should already have access to the organization’s profiles and don’t need to add them. If you need help connecting an account, see Connect a social account to Hootsuite.

Your first boards and streams

Streams can be organized into boards, and each board holds up to 10 streams. You may add and customize boards and streams however you like. You might choose to create all of your streams in one board, or you might want one board per social network. You could also create one board for streams that display your own posts and another board for streams that monitor competitors or hashtags.

When creating a new board, just follow the prompts to set up the types of social streams you want to see.

See Organize your streams to learn more about board setup.

Available stream types and stream content

Each social network offers different stream types, depending on the functionality made available by them to third parties like Hootsuite.

For available stream types, stream content, and instructions for adding streams for each social network, see:

• Create a Facebook stream
• Create an Instagram stream
• Create an X stream
• Create a LinkedIn stream
• Create a TikTok stream
• Create a YouTube stream

Many apps in Hootsuite Apps are also integrated as streams.

Stream view settings and refresh intervals

Change the appearance of your stream to change the number of streams shown on the page. You can apply different view settings to each of your boards.

Select Change refresh interval next to the refresh button to change the refresh interval.

This determines how often Hootsuite searches for new content to display (as it becomes available). You can also manually refresh individual boards, regardless of the auto refresh interval, with the Refresh All button. When a board is refreshed manually, every stream in that board gets updated.

The blue dots next to post timestamps indicate new or unread posts since your last refresh.

To make sure your data is refreshed in the mobile version of Hootsuite, see Synchronize your Hootsuite mobile app .