TikTok account tier changes - April 30, 2026

TikTok is restructuring its account tiers and eliminating the existing Business Account tier on April 30, 2026. To avoid losing access to your TikTok messaging and analytics features in Hootsuite, you’ll need to switch to one of TikTok’s new account levels before the deadline.

What’s changing

TikTok is discontinuing the existing Business Account tier. To continue accessing Business Messaging and Analytics features after April 30, 2026, upgrade your TikTok account to one of the following:

• TikTok account with Advanced Access: Link your TikTok account to a TikTok for Business (TT4B) account, or to an unverified Business Center. Either path grants Advanced Access entitlements.
• Verified Business Account: Complete the business verification process through the Web Business Suite, Mobile Business Suite, or by linking your account to a verified Business Center.

Learn more about TikTok account tiers.

Who is affected

You need to take action before April 30, 2026 if you use TikTok in the following product areas.

Hootsuite Inbox

If you manage TikTok DMs or Business Messaging in Hootsuite Inbox, upgrade your TikTok account to Advanced Access or a Verified Business Account to continue using these features.

Hootsuite Analytics

If you monitor TikTok data in Hootsuite Analytics, upgrade your TikTok account to Advanced Access or a Verified Business Account. Standard TikTok accounts will lose access to Analytics data after April 30, 2026.

What you should do next

To make sure there are no interruptions to your TikTok messaging or Analytics access in Hootsuite, complete the following steps before April 30, 2026:

1. Link your TikTok account to a TikTok for Business (TT4B) account or an unverified Business Center for Advanced Access. Learn more about linking a TikTok account with a TikTok for Business account.
2. (Optional) Upgrade to a Verified Business Account for the highest level of access. Learn more about business verification for TikTok Business Accounts.
3. Disconnect your existing TikTok profile from Hootsuite. Learn more about removing a social account from Hootsuite.
4. Reconnect your upgraded TikTok account to Hootsuite. Learn more about connecting a TikTok account to Hootsuite.