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  Article updated: April 16, 2024

Multiple network metrics

Get an overall view of your efforts on social with multiple network metrics. Multiple network metrics combine specific results from the social networks, Pages, and accounts you have connected to Hootsuite. This helps you understand your average performance for your most important metrics. Use CTRL+F (CMD +F on Mac) to search content in this article.

Different social networks report metrics data in different time zones. Facebook, YouTube, and Instagram report metrics in PDT, while LinkedIn, Twitter, Pinterest, and TikTok report in UTC+0.

Tip: Want to break the results down by social network and see how each contributed to the total? Point to a tile and select Configure tile, and then select to compare your results by Social network.

Page metrics

Learn more about the difference between post-level and Page-level metrics

Multiple network Page-level metrics
Metric name Description Included metrics
Followers The number of people who followed your Facebook, Instagram, LinkedIn, Twitter, and TikTok Pages or accounts

 Followers
 Followers
 Followers
 Followers
 Followers

New followers The number of new people who followed your Facebook, Instagram, Twitter, YouTube, and TikTok Pages or accounts

 New followers
 New followers
 Net new followers
 Net new followers
 Page subscribers gained
Inbound messages The number of messages received by your Facebook, Instagram, and Twitter Pages or accounts. Messages include comments, direct and private messages, public posts by others, public posts that tag your Page, and mentions

 Inbound messages
 Inbound messages
 Inbound messages
Posts ROI The total return on investment (ROI) for all posts published to the selected Advanced Analytics accounts during time frame. We calculate ROI as the sum of metric values assigned by the social network (for example, 12 likes) multiplied by metric values assigned by you (for example, 2 points)  Posts ROI
 Posts ROI
 Posts ROI
 Posts ROI
 Posts ROI
 Posts ROI

Post metrics

Learn more about the difference between post-level and Page-level metrics

Multiple network post-level metrics
Metric name Description Included metrics & post type
Posts The number of posts you published to your Pages and accounts during the time frame

Organic:
 Posts
 Posts
 Posts
 posts
 Posts
 Posts
 Posts
Post impressions The number of times your posts appeared on someone’s screen

 Post impressions (organic, paid)
 Post impressions (organic)
 Post impressions (organic)
 Post impressions (organic, paid)
 Post video views (organic)
 Post video views
 Post impressions
Post reach The number of people who saw your posts on your Facebook, Instagram, and TikTok accounts

 Post reach (organic, paid)
 Post reach (organic)
 Post reach (organic)
Post reactions and likes The number of reactions to posts on your Facebook and LinkedIn Pages and the number of likes your posts received on Instagram, Twitter, YouTube, and TikTok

 Post reactions (organic)
 Post likes (organic)
 Post reactions (organic)
 Post likes (organic, paid)
 Post likes (organic)
 Post likes
Average post engagement rate The average engagement rate for your posts. Engagement rate is the number of clicks, likes, comments, and shares divided by the number of people who saw your post. The average engagement rate is the sum of engagement rates for each post divided by the number of posts

 Post engagement rate (organic)
 Post engagement rate (organic)
 Post engagement rate (organic)
 Post engagement rate (organic, paid)
 Post engagement rate (organic)
Post comments and replies The number of times people commented on your Facebook, Instagram, LinkedIn, YouTube, and TikTok posts, and the number of times people replied to your posts on Twitter

 Post comments (organic)
 Post comments (organic)
 Post comments (organic)
 Post replies (organic, paid)
 Post comments (organic)
 Post comments
Post video views The number of times people watched your videos

 Post video views (organic, paid)
 Post video views (organic)
 Post video views (organic)
 Post video views (organic, paid)
 Post video views (organic)
 Post video views
 Post video views
Post shares The number of times people shared your YouTube videos, and your Facebook, LinkedIn, TikTok, and Twitter posts

 Post shares (organic)
 Post shares (organic)
 Post shares (organic)
 Post reposts (organic, paid)
 Post shares (organic)
 Post shares
Post link clicks The number of times people clicked on links in your Facebook, Twitter, and Pinterest posts

 Post link clicks (organic)
 Post link clicks (organic, paid)
 Post outbound clicks

Page-post metrics

A Page-post metric is a metric for all of your Page's posts. For example, Facebook Page-post impressions counts the impressions for your Page's posts. Whereas Post impressions counts the impressions for posts you published during the time frame, and Page impressions counts the impressions for content from or about your Page.

Multiple network Page-post metrics
Metric name Description Included metrics & post type
Page and profile impressions The number of times any content from or about your Facebook, Instagram, LinkedIn, and Pinterest Pages or accounts was displayed on someone’s screen. Content includes posts, check-ins, ads, feed stories, and more.

 Page impressions (organic, paid)
 Profile impressions (organic)
 Page impressions (organic)
 Page impressions
Page and profile reach The number of people who saw any content from or about your Facebook, Instagram, and LinkedIn Pages or accounts. Content includes posts, posts to your Pages, mentions of your Pages, check-ins to your places, and more.

 Total reach (organic, paid)
 Profile reach (organic, paid)
 Page reach (organic)

  Return to the full list of metrics available in Analytics

 

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