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  Article updated: June 20, 2024

Add metrics to a report

In Hootsuite, metrics display in tiles. Metrics are quantitative measurements of data that tell you how your social media efforts performed during a specific time frame.

You can add metrics to your reports to measure the results that matter to you. For example, a metric like "Comments" can tell you how many comments your Facebook posts received in the previous 30 days.

You can add an unlimited number of metric tiles, but a single report can only display 100 of them.

  1. Go to Analytics, and then open a report (check out Open an Analytics report).
  2. Select Add metric to open the metrics library. Your plan type determines which metric libraries you see.
    Add a metric window with all the metrics libraries available in analytics.
  3. Select a social network and browse or search for a metric. Check out the complete list of metrics.
  4. Tip: Not sure which metrics to add to your report? Select Recommended to view a list of recommendations. The metrics in your report drive your personalized recommendations. If your report is empty, we’ll recommend the most popular social metrics. Recommendations will adjust to every new metric you add to your report.

  5. Optional: Select Customize to make changes to the metric tile. Learn more about customizing a metric tile.
  6. Select Add. You'll find the metric at the end of your report.

What's the difference between post-level and Page-level metrics?

Page-level metrics display results that occurred during the selected date range for all posts published to a Page, regardless of when they were published. So, if you track any Page-level metrics in your reports, the data you see is for the entire Page. For example, a metric like Page video views shows you the total number of views that your video posts received during your selected date range - it doesn't matter if the posts were published during or outside of that date range.

Post-level metrics only display results for posts published during the selected date range. So, if you review your post performance results or track any post-level metrics in your reports, like Post impressions, the data you see is only for the posts published during your selected date range.

For example, let’s say you published a few video posts on Facebook during the week of August 5-12, 2022, and you want to see how many people viewed them. You create a report (see Create a report), add metrics like Page organic video views and Post organic video views to your report (see Add metrics to a report), and then select to view your results between August 5-12, 2022 (see Track your results over time).

page and post organic video views metrics have different values

If you’re wondering why the values are different for these two metrics, here’s why:

  • The Post organic video views metric counts the number of views for only the organic video posts you published between August 5-12, 2022. So, if you published a few video posts that week, what you’re looking at is the number of times people viewed those videos.

  • The Page organic video views metric counts the number of views received between August 5-12, 2022 by all your organic video posts. So, if an organic video post you published the week or month before is still showing up in people’s feeds, those views are counting towards this Page organic video views metric.

Select More info on a metric tile in a report to learn more about any metric. Learn how to view metric information.


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