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  Article updated: March 15, 2024

TikTok metrics

TikTok metrics help you figure out how you’re doing on TikTok. This article goes over the TikTok metrics available in Analytics. Use CTRL+F (CMD +F on Mac) to search content in this article.

You must have public videos to view Analytics. For more information, see TikTok Analytics help.

Metrics with this symbol ** are not counted for videos have not had views, likes, comments, or shares for more than 7 days. When the video is engaged with again, it will be included in the metric.

TikTok metrics
MetricDescription
Audience > Country **The number of people following your accounts by country, averaged over the past 60 days. Data is available only for accounts with more than 100 followers
CommentsThe number of comments on your videos
Follower activityThe number of followers who are active and scrolling, by time of the day. Data is available only for accounts with more than 100 followers
FollowersThe number of people following your TikTok accounts
Net new followersThe increase or decrease in the number of people who are following your TikTok accounts (the difference between the last day and the first day of the time frame)
Post average time watched **The average amount of time people spent watching your videos
Post commentsThe number of comments received by videos you published during the time frame
Post engagement rate **The average engagement rate for all your video posts, calculated as the sum of engagement rates for each video, divided by the number of videos. The engagement rate for videos is calculated as the number of likes, comments, and shares of videos you published during the time frame, as a percentage of the number of people who watched them
Post likesThe number of times people liked videos you published during the time frame
Post reached audience **The number of people who watched videos you published during the time frame
Post sharesThe number of times people shared videos you published during the time frame
Post total time watched **The total amount of time people spent watching your videos
Post video viewsThe number of times people watched videos you published during the time frame
Post video views: Following **The number of times people watched videos you published during the time frame from their Follow feeds, as a percentage of the total number of video views
Post video views: For You **The number of times people watched videos you published during the time frame from their For You feeds, as a percentage of the total number of video views
Post video views: Hashtag **The number of times people watched videos you published during the time frame from a hashtag, as a percentage of the total number of video views
Post video views: Profile **The number of times people watched videos you published during the time frame from your profile page, as a percentage of the total number of video views
Post video views: Search **The number of times people watched videos you published during the time frame from a search on the Discover page, as a percentage of the total number of video views
Post video views: Sound **The number of times people watched videos you published during the time frame from a video's sound, as a percentage of the total number of video views
Post watched full video **The number of times people watched videos you published during the time frame in full, as a percentage of the number of people who saw them
PostsThe number of videos published to your TikTok accounts during the time frame
Posts tableA list of videos published to your TikTok accounts, including their organic engagement metrics
Profile viewsThe number of times people viewed your profiles
SharesThe number of times people shared your videos
Top postsA visual representation of your top-performing TikTok videos
Total likesThe number of likes received by your accounts' videos
Video viewsThe number of times people watched your account's videos

  Return to the full list of metrics available in Analytics

 

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