Article updated: August 18, 2022
LinkedIn ad metrics
LinkedIn ad metrics help you figure out your LinkedIn ads and campaigns are doing. This article goes over the LinkedIn ad metrics available in Analytics and Impact. Use CTRL+F (CMD+F on Mac) to search content in this article.
| Metric name | Description |
|---|---|
| Button clicks | The number of clicks on the call-to-action button in your Sponsored Messaging ads |
| Clicks (Sponsored Messaging) | The number of clicks on the call-to-action button, body hyperlinks, and desktop banner in your Sponsored Messaging ads |
| Card clicks | The number of clicks on a card from your carousel ads |
| Card impressions | The number of times a card in your carousel ads appeared on someone's screen |
| Clicks | The total number of chargeable clicks on your ads based on your campaign's objective |
| Comment likes | The number of likes to comments received by your ads |
| Comments | The number of comments received by your ads |
| Clicks to LinkedIn Page | The number of clicks on your ads to view your company Pages |
| Conversion value in local currency | The value generated by your conversions, displayed in your LinkedIn account's local currency |
| Cost in local currency | The amount spent during the selected date range, displayed in your LinkedIn account's local currency |
| Cost in USD | The amount spent in USD during the selected date range |
| Website conversions | The number of conversions that are attributed to your ads |
| Website post click conversions | The number of clicks on your ads that let to a conversion |
| Website post view conversions | The number of times your ads led to a conversion after appearing on someone's screen |
| Follows | The number of clicks to follow your LinkedIn Pages attributed to your ads |
| Full screen plays | The number of clicks to view your videos in full-screen. This counts clicks on the full-screen button on desktop and on a video on mobile |
| Impressions | The number of times your Sponsored Content appeared on someone's screen as well as the number of sends of Sponsored Messaging ads |
| Clicks to landing page | The number of clicks on your ads that send people to a landing page |
| Clicks to share contact info | The number of times people shared their contact information through the One Click Lead Gen campaign for Sponsored Messaging ads |
| Clicks to demonstrate interest | The number of people who received and clicked on your Sponsored Messaging ads to demonstrate interest |
| Likes | The number of likes on your ads |
| Lead form opens | The number of times a person opened a lead form for your One Click Lead Gen campaign |
| Leads | The number of leads collected through your One Click Lead Gen campaign |
| Opens | The number of times your Sponsored Messaging ads were opened |
| Other engagements | The number of times people interacted with your ads. Does not count interactions that fit into more specific categories |
| Reactions | The number of positive reactions received by your ads |
| Sends | The number of times your Sponsored Messaging ads were sent |
| Shares | The number of times your ads were shared |
| Link clicks | The number of clicks on any links included in the body of your Sponsored Messaging ads |
| Total engagement | The number of interactions with your ads, both chargeable and free |
| Video completions | The number of times the videos in your ads were viewed to 97-100% of their length, including views that skipped to this point if the ad was displayed on LinkedIn (versus on Audience Network) |
| Video views @ 25% | The number of times the videos in your ads were viewed to 25% of their length, including views that skipped to this point if the ad was displayed on LinkedIn (versus on Audience Network) |
| Video views @ 50% | The number of times the videos in your ads were viewed to 50% of their length, including views that skipped to this point if the ad was displayed on LinkedIn (versus on Audience Network) |
| Video plays | The number of times people started viewing the videos in your ads |
| Video views @ 75% | The number of times the videos in your ads were viewed to 75% of their length, including views that skipped to this point if the ad was displayed on LinkedIn (versus on Audience Network) |
| Video views | The number of times the videos in your ads were viewed for at least 2 continuous seconds while a video was at least 50% on screen, or a click on the CTA button, whichever comes first |
| Viral card clicks | The number of clicks on a card from your carousel ads. The first click counts as a Viral card click and Viral click, while scrolling and clicking on other cards counts as additional Virtual card clicks |
| Viral card impressions | The number of times a card in your carousel ads appeared on someone's screen. The first click counts as both a Viral card impression and a Viral impression, while scrolling to other cards counts as additional Virtual card impressions |
| Viral clicks | The number of clicks on shares of your ads |
| Viral comment likes | The number of likes to comments received on shares of your ads |
| Viral comments | The number of comments received on shares of your ads |
| Viral clicks to LinkedIn Page | The number of clicks on shares of your ads that send people to a landing page |
| Viral website conversions | The number of conversions that are attributed to shares of your ads |
| Viral website post click conversions | The number of clicks on shares of your ads that let to a conversion |
| Viral website post view conversions | The number of times shares of your ads led to a conversion after appearing on someone's screen |
| Viral follows | The number of clicks to follow your LinkedIn Pages attributed to your shares of your ads |
| Viral full screen plays | The number of clicks to view your videos in full-screen after it was shared by a LinkedIn member. This counts clicks on the full-screen button on desktop and on a video on mobile |
| Viral impressions | The number of times people saw one of your ads after it was shared by a LinkedIn member with their network of connections |
| Viral clicks to landing page | The number of clicks on shares of your ads that send people to a landing page |
| Viral likes | The number of likes on shares of your ads |
| Viral lead form opens | The number of times a person opened a lead form for your One Click Lead Gen campaign after it was shared by a LinkedIn member with their network of connections |
| Viral leads | The number of leads collected through your One Click Lead Gen campaign after it was shared by a LinkedIn member with their network of connections |
| Viral other | The number of other clicks on shares of your ads. Other clicks include clicks to view all comments, see more descriptions, see social count, see list of likes, and more |
| Viral reactions | The number of positive reactions to shares of your ads |
| Viral shares | The number of times people shared your ads after being shared by a LinkedIn member with their network of connections |
| Viral total engagement | The number of interactions with shares of your ads, both chargeable and free |
| Viral video completions | The number of times your video ads were shared and viewed to 97-100% of their length, including views that skipped to this point |
| Viral video views @ 25% | The number of times your video ads were shared and viewed to 25% of their length, including views that skipped to this point if the ad was displayed on LinkedIn (versus on Audience Network) |
| Viral video views @ 50% | The number of times your video ads were shared and viewed to 50% of their length, including views that skipped to this point if the ad was displayed on LinkedIn (versus on Audience Network) |
| Viral video plays | The number of times people started viewing the videos in your ads after being shared by a LinkedIn member with their network of connections |
| Viral video views @ 75% | The number of times your video ads were shared and viewed to 75% of their length, including views that skipped to this point if the ad was displayed on LinkedIn (versus on Audience Network) |
| Viral video views | The number of times your video ads were shared and viewed for at least 2 continuous seconds while a video was at least 50% on screen, or a click on the CTA button, whichever comes first |
| Job apply button clicks | The number of times a person clicked on the job’s apply button on a LinkedIn jobs page after viewing or clicking on an ad with a LinkedIn job landing page |
| Job applications completions | The number of times a person completed a job application after viewing or clicking on your ad |
| Registrations completed | The number of times a member registered for an event or seminar after viewing or clicking on an ad with a LinkedIn event landing page. This is a total registration number and does not account for users who unregister |
| Document completions | The number of times users reached 100% of the document’s length, including those that skipped to this point. This metric is only available for document ads |
| Document first quartile completions | The number of times users reached the first quartile of the document’s length, including those that skipped to this point. This metric is only available for document ads |
| Document midpoint completions | The number of times users reached the second quartile of the document’s length, including those that skipped to this point. This metric is only available for document ads |
| Document third quartile completions | The number of times users reached the third quartile of the document’s length, including those that skipped to this point. This metric is only available for document ads |
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