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  Article updated: May 25, 2022

LinkedIn ad metrics

LinkedIn ad metrics help you figure out your LinkedIn ads and campaigns are doing. This article goes over the LinkedIn ad metrics available in Analytics and Impact. Use CTRL+F (CMD+F on Mac) to search content in this article.

LinkedIn ad metrics
Metric nameDescription
Button clicksThe number of clicks on the call-to-action button in your Sponsored Messaging ads
Clicks (Sponsored Messaging)The number of clicks on the call-to-action button, body hyperlinks, and desktop banner in your Sponsored Messaging ads
ReachThe number of people who were shown one of your ads. This metric is estimated by LinkedIn
Card clicksThe number of clicks on a card from your carousel ads
Card impressionsThe number of times a card in your carousel ads appeared on someone's screen
ClicksThe total number of chargeable clicks on your ads based on your campaign's objective
Comment likesThe number of likes to comments received by your ads
CommentsThe number of comments received by your ads
Clicks to LinkedIn PageThe number of clicks on your ads to view your company Pages
Conversion value in local currencyThe value generated by your conversions, displayed in your LinkedIn account's local currency
Cost in local currencyThe amount spent during the selected date range, displayed in your LinkedIn account's local currency
Cost in USDThe amount spent in USD during the selected date range
Website conversionsThe number of conversions that are attributed to your ads
Website post click conversionsThe number of clicks on your ads that let to a conversion
Website post view conversionsThe number of times your ads led to a conversion after appearing on someone's screen
FollowsThe number of clicks to follow your LinkedIn Pages attributed to your ads
Full screen playsThe number of clicks to view your videos in full-screen. This counts clicks on the full-screen button on desktop and on a video on mobile
ImpressionsThe number of times your Sponsored Content appeared on someone's screen as well as the number of sends of Sponsored Messaging ads
Clicks to landing pageThe number of clicks on your ads that send people to a landing page
Clicks to share contact infoThe number of times people shared their contact information through the One Click Lead Gen campaign for Sponsored Messaging ads
Clicks to demonstrate interestThe number of people who received and clicked on your Sponsored Messaging ads to demonstrate interest
LikesThe number of likes on your ads
Lead form opensThe number of times a person opened a lead form for your One Click Lead Gen campaign
LeadsThe number of leads collected through your One Click Lead Gen campaign
OpensThe number of times your Sponsored Messaging ads were opened
Other engagementsThe number of times people interacted with your ads. Does not count interactions that fit into more specific categories
ReactionsThe number of positive reactions received by your ads
SendsThe number of times your Sponsored Messaging ads were sent
SharesThe number of times your ads were shared
Link clicksThe number of clicks on any links included in the body of your Sponsored Messaging ads
Total engagementThe number of interactions with your ads, both chargeable and free
Video completionsThe number of times the videos in your ads were viewed to 97-100% of their length, including views that skipped to this point if the ad was displayed on LinkedIn (versus on Audience Network)
Video views @ 25%The number of times the videos in your ads were viewed to 25% of their length, including views that skipped to this point if the ad was displayed on LinkedIn (versus on Audience Network)
Video views @ 50%The number of times the videos in your ads were viewed to 50% of their length, including views that skipped to this point if the ad was displayed on LinkedIn (versus on Audience Network)
Video playsThe number of times people started viewing the videos in your ads
Video views @ 75%The number of times the videos in your ads were viewed to 75% of their length, including views that skipped to this point if the ad was displayed on LinkedIn (versus on Audience Network)
Video viewsThe number of times the videos in your ads were viewed for at least 2 continuous seconds while a video was at least 50% on screen, or a click on the CTA button, whichever comes first
Viral card clicksThe number of clicks on a card from your carousel ads. The first click counts as a Viral card click and Viral click, while scrolling and clicking on other cards counts as additional Virtual card clicks
Viral card impressionsThe number of times a card in your carousel ads appeared on someone's screen. The first click counts as both a Viral card impression and a Viral impression, while scrolling to other cards counts as additional Virtual card impressions
Viral clicksThe number of clicks on shares of your ads
Viral comment likesThe number of likes to comments received on shares of your ads
Viral commentsThe number of comments received on shares of your ads
Viral clicks to LinkedIn PageThe number of clicks on shares of your ads that send people to a landing page
Viral website conversionsThe number of conversions that are attributed to shares of your ads
Viral website post click conversionsThe number of clicks on shares of your ads that let to a conversion
Viral website post view conversionsThe number of times shares of your ads led to a conversion after appearing on someone's screen
Viral followsThe number of clicks to follow your LinkedIn Pages attributed to your shares of your ads
Viral full screen playsThe number of clicks to view your videos in full-screen after it was shared by a LinkedIn member. This counts clicks on the full-screen button on desktop and on a video on mobile
Viral impressionsThe number of times people saw one of your ads after it was shared by a LinkedIn member with their network of connections
Viral clicks to landing pageThe number of clicks on shares of your ads that send people to a landing page
Viral likesThe number of likes on shares of your ads
Viral lead form opensThe number of times a person opened a lead form for your One Click Lead Gen campaign after it was shared by a LinkedIn member with their network of connections
Viral leadsThe number of leads collected through your One Click Lead Gen campaign after it was shared by a LinkedIn member with their network of connections
Viral otherThe number of other clicks on shares of your ads. Other clicks include clicks to view all comments, see more descriptions, see social count, see list of likes, and more
Viral reactionsThe number of positive reactions to shares of your ads
Viral sharesThe number of times people shared your ads after being shared by a LinkedIn member with their network of connections
Viral total engagementThe number of interactions with shares of your ads, both chargeable and free
Viral video completionsThe number of times your video ads were shared and viewed to 97-100% of their length, including views that skipped to this point
Viral video views @ 25%The number of times your video ads were shared and viewed to 25% of their length, including views that skipped to this point if the ad was displayed on LinkedIn (versus on Audience Network)
Viral video views @ 50%The number of times your video ads were shared and viewed to 50% of their length, including views that skipped to this point if the ad was displayed on LinkedIn (versus on Audience Network)
Viral video playsThe number of times people started viewing the videos in your ads after being shared by a LinkedIn member with their network of connections
Viral video views @ 75%The number of times your video ads were shared and viewed to 75% of their length, including views that skipped to this point if the ad was displayed on LinkedIn (versus on Audience Network)
Viral video viewsThe number of times your video ads were shared and viewed for at least 2 continuous seconds while a video was at least 50% on screen, or a click on the CTA button, whichever comes first

  Return to the full list of metrics available in Analytics

 

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