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  Article updated: April 23, 2024

Amplify metrics

Amplify metrics help you figure out how you're doing on Amplify. This article goes over the Amplify metrics available in Analytics. Use CTRL+F (CMD +F on Mac) to search content in this article.

Amplify leaderboard metrics are available to Amplify customers with access to Analytics. There are additional Amplify metrics available to Enterprise Amplify admins.

Note: In 2018, Facebook implemented limitations that affect analytics for Facebook profiles (not Facebook Pages). For Facebook profiles, we are only able to count web (not mobile) shares. Learn more about this limitation.

Amplify leaderboard metrics

Amplify leaderboard metrics
MetricDescription
Shares

The total number of posts shared to your social networks. Does not include unpublished, scheduled posts. Shares by source use the following sources:

  • Original - The number of posts advocates publish from Hootsuite and their social accounts, but not Amplify.
  • Amplify - The number of posts advocates publish from Amplify.
  • Personalized - The number of posts advocates personalize and publish from Amplify.
ReachThe total number of people that have seen your posts
ClicksThe total number of clicks, reactions, comments, and actions taken on your shared posts over the last 30 days, regardless of date selected
Facebook postsThe number of Amplify posts shared to your Facebook account
Facebook commentsThe number of comments received by on your Facebook account
Facebook reactionsThe number of reactions to your Facebook shares
Twitter postsThe number of Amplify posts shared to your Twitter account
Twitter repostsThe number of reposts on your Twitter shares
Twitter repliesThe number of replies to your Twitter shares
Twitter likesThe number of likes on your Twitter shares
LinkedIn postsThe number of Amplify posts shared to your LinkedIn account
LinkedIn commentsThe number of comments received on your LinkedIn shares
LinkedIn likesThe number of likes received on your LinkedIn shares

Amplify metrics

Audience: Amplify admins

Note: When filtering by "team," the metrics only return data if the team was created before the share action. If a team was created after the share action, we don't assign previous shares to it.

Amplify metrics (Enterprise)
MetricDescription
Active usersThe number of people who logged in, navigated through Amplify, or shared posts during the selected time frame
Adoption rate The proportion of active users as a percentage of the users who signed up for Amplify
Facebook commentsThe number of comments on all Facebook shares
Facebook reactionsThe number of reactions on all Facebook shares
Facebook shares on AmplifyThe number of shares of Amplify posts to Facebook. Does not include unpublished, scheduled posts
LinkedIn commentsThe number of comments on all LinkedIn shares
LinkedIn likesThe number of likes on all LinkedIn shares
LinkedIn shares on AmplifyThe number of shares of Amplify posts to LinkedIn. Does not include unpublished, scheduled posts
Ow.ly clicksThe number of clicks on all the Ow.ly links shared
Posts publishedThe total number of posts published to Amplify. Cannot be filtered by team
Potential ad value The estimated paid social ad value of published posts during the selected time frame. The potential reach will be divided by 1000 and multiplied by a fixed CPM (cost per thousand) of $12
Potential reachThe potential number of people who saw Amplify posts
ReadsThe number of clicks articles (mobile app) or article links (desktop app) to read them
SharesThe number of shares of your posts. Does not include unpublished, scheduled posts
Sign up rateThe proportion of user sign-ups as a percentage of the users invited
Suggested postsThe total number of posts suggested by the members of your organization
Top posts by reachThe top 100 Amplify posts by reach
Top posts by Facebook engagementThe top Amplify posts with the highest engagement on Facebook
Top posts by LinkedIn engagementThe top Amplify posts with the highest engagement on LinkedIn
Top posts by Twitter engagementThe top Amplify posts with the highest engagement on Twitter
Twitter likesThe number of likes on all Twitter shares
Twitter repliesThe number of replies on all Twitter shares
Twitter repostsThe number of reposts on all Twitter shares
Twitter shares on AmplifyThe number of shares of Amplify posts to Twitter. Does not include unpublished, scheduled posts
User activity A list of all the members in your organization, along with information about who has signed up or been active on Amplify
Users invitedThe number of users added to your organization to date
Users signed upThe number of users who have logged into Amplify at least once
Users who sharedThe number of users who shared a post in the selected time frame

  Return to the full list of metrics available in Analytics

 

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