Article updated: March 10, 2025
Amplify metrics
Amplify metrics help you figure out how you're doing on Amplify. This article goes over the Amplify metrics available in Analytics. Use CTRL+F (CMD +F on Mac) to search content in this article.
Amplify leaderboard metrics are available to Amplify customers with access to Analytics. There are additional Amplify metrics available to Enterprise Amplify admins.
Note: In 2018, Facebook implemented limitations that affect analytics for Facebook profiles (not Facebook Pages). For Facebook profiles, we are only able to count web (not mobile) shares. Learn more about this limitation.
Amplify leaderboard metrics
| Metric | Description |
|---|---|
| Shares |
The total number of posts shared to your social networks. Does not include unpublished, scheduled posts. Shares by source use the following sources:
|
| Reach | The total number of people that have seen your posts |
| Clicks | The total number of clicks, reactions, comments, and actions taken on your shared posts over the last 30 days, regardless of date selected |
| Facebook posts | The number of Amplify posts shared to your Facebook account |
| Facebook comments | The number of comments received by on your Facebook account |
| Facebook reactions | The number of reactions to your Facebook shares |
| X/Twitter posts | The number of Amplify posts shared to your X account |
| X/Twitter reposts | The number of reposts on your X shares |
| X/Twitter replies | The number of replies to your X shares |
| X/Twitter likes | The number of likes on your X shares |
| LinkedIn posts | The number of Amplify posts shared to your LinkedIn account |
| LinkedIn comments | The number of comments received on your LinkedIn shares |
| LinkedIn likes | The number of likes received on your LinkedIn shares |
Amplify metrics
Audience: Amplify admins
Note: When filtering by "team," the metrics only return data if the team was created before the share action. If a team was created after the share action, we don't assign previous shares to it.
| Metric | Description |
|---|---|
| Active users | The number of people who logged in, navigated through Amplify, or shared posts during the selected time frame |
| Adoption rate | The proportion of active users as a percentage of the users who signed up for Amplify |
| Facebook comments | The number of comments on all Facebook shares |
| Facebook reactions | The number of reactions on all Facebook shares |
| Facebook shares on Amplify | The number of shares of Amplify posts to Facebook. Does not include unpublished, scheduled posts |
| LinkedIn comments | The number of comments on all LinkedIn shares |
| LinkedIn likes | The number of likes on all LinkedIn shares |
| LinkedIn shares on Amplify | The number of shares of Amplify posts to LinkedIn. Does not include unpublished, scheduled posts |
| Ow.ly clicks | The number of clicks on all the Ow.ly links shared |
| Posts published | The total number of posts published to Amplify. Cannot be filtered by team |
| Potential ad value | The estimated paid social ad value of published posts during the selected time frame. The potential reach will be divided by 1000 and multiplied by a fixed CPM (cost per thousand) of $12 |
| Potential reach | The potential number of people who saw Amplify posts |
| Reads | The number of clicks articles (mobile app) or article links (desktop app) to read them |
| Shares | The number of shares of your posts. Does not include unpublished, scheduled posts |
| Sign up rate | The proportion of user sign-ups as a percentage of the users invited |
| Suggested posts | The total number of posts suggested by the members of your organization |
| Top posts by reach | The top 100 Amplify posts by reach |
| Top posts by Facebook engagement | The top Amplify posts with the highest engagement on Facebook |
| Top posts by LinkedIn engagement | The top Amplify posts with the highest engagement on LinkedIn |
| Top posts by X/Twitter engagement | The top Amplify posts with the highest engagement on X |
| X/Twitter likes | The number of likes on all X shares |
| X/Twitter replies | The number of replies on all X shares |
| X/Twitter reposts | The number of reposts on all X shares |
| X/Twitter shares on Amplify | The number of shares of Amplify posts to X. Does not include unpublished, scheduled posts |
| User activity | A list of all the members in your organization, along with information about who has signed up or been active on Amplify |
| Users invited | The number of users added to your organization to date |
| Users signed up | The number of users who have logged into Amplify at least once |
| Users who shared | The number of users who shared a post in the selected time frame |
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