Article updated: April 29, 2022
Amplify metrics
Amplify metrics help you figure out how you're doing on Amplify. This article goes over the Amplify metrics available in Analytics. Use CTRL+F (CMD +F on Mac) to search content in this article.
Amplify leaderboard metrics are available to Amplify customers with access to Analytics. There are additional Amplify metrics available to Enterprise Amplify admins.
Amplify leaderboard metrics
| Metric | Description |
|---|---|
| Shares | The total number of posts shared to your social networks. |
| Reach | The total number of people that have seen your posts. |
| Clicks | The total number of clicks, reactions, comments, and actions taken on your shared posts. |
| Facebook posts | The number of Amplify posts shared to your Facebook account. |
| Facebook comments | The number of comments received by on your Facebook account. |
| Facebook reactions | The number of reactions to your Facebook shares. |
| Twitter tweets | The number of Amplify posts shared to your Twitter account. |
| Twitter retweets | The number of retweets on your Twitter shares. |
| Twitter replies | The number of replies to your Twitter shares. |
| Twitter likes | The number of likes on your Twitter shares. |
| LinkedIn posts | The number of Amplify posts shared to your LinkedIn account. |
| LinkedIn comments | The number of comments received on your LinkedIn shares. |
| LinkedIn likes | The number of likes received on your LinkedIn shares. |
Amplify metrics
Audience: Amplify admins
| Metric | Description |
|---|---|
| Active users | The number of people who logged in, navigated through Amplify, or shared posts during the selected time frame. |
| Adoption rate | The proportion of active users as a percentage of the users who signed up for Amplify. |
| Facebook comments | The number of comments on all Facebook shares. |
| Facebook reactions | The number of reactions on all Facebook shares. |
| Facebook shares on Amplify | The number of shares of Amplify posts to Facebook. |
| LinkedIn comments | The number of comments on all LinkedIn shares. |
| LinkedIn likes | The number of likes on all LinkedIn shares. |
| LinkedIn shares on Amplify | The number of shares of Amplify posts to LinkedIn. |
| Ow.ly clicks | The number of clicks on all the Ow.ly links shared. |
| Posts published | The total number of posts published to Amplify. Cannot be filtered by team. |
| Potential ad value | The estimated paid social ad value of published posts during the selected time frame. The potential reach will be divided by 1000 and multiplied by a fixed CPM (cost per thousand) of $12. |
| Potential reach | The potential number of people who saw Amplify posts. |
| Reads | The number of clicks articles (mobile app) or article links (desktop app) to read them. |
| Shares | The number of shares of your posts. |
| Sign up rate | The proportion of user sign-ups as a percentage of the users invited. |
| Suggested posts | The total number of posts suggested by the members of your organization. |
| Top posts by reach | The top 100 Amplify posts by reach. |
| Top posts by Facebook engagement | The top Amplify posts with the highest engagement on Facebook. |
| Top posts by LinkedIn engagement | The top Amplify posts with the highest engagement on LinkedIn. |
| Top posts by Twitter engagement | The top Amplify posts with the highest engagement on Twitter. |
| Twitter likes | The number of likes on all Twitter shares. |
| Twitter replies | The number of replies on all Twitter shares. |
| Twitter retweets | The number of retweets on all Twitter shares. |
| Twitter shares on Amplify | The number of shares of Amplify posts to Twitter. |
| User activity | A list of all the members in your organization, along with information about who has signed up or been active on Amplify. |
| Users invited | The number of users added to your organization to date. |
| Users signed up | The number of users who have logged into Amplify at least once. |
| Users who shared | The number of users who shared a post in the selected time frame. |
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