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  Article updated: April 29, 2022

Amplify metrics

Amplify metrics help you figure out how you're doing on Amplify. This article goes over the Amplify metrics available in Analytics. Use CTRL+F (CMD +F on Mac) to search content in this article.

Amplify leaderboard metrics are available to Amplify customers with access to Analytics. There are additional Amplify metrics available to Enterprise Amplify admins.

Amplify leaderboard metrics

Amplify leaderboard metrics
MetricDescription
SharesThe total number of posts shared to your social networks.
ReachThe total number of people that have seen your posts.
ClicksThe total number of clicks, reactions, comments, and actions taken on your shared posts.
Facebook postsThe number of Amplify posts shared to your Facebook account.
Facebook commentsThe number of comments received by on your Facebook account.
Facebook reactionsThe number of reactions to your Facebook shares.
Twitter tweetsThe number of Amplify posts shared to your Twitter account.
Twitter retweetsThe number of retweets on your Twitter shares.
Twitter repliesThe number of replies to your Twitter shares.
Twitter likesThe number of likes on your Twitter shares.
LinkedIn postsThe number of Amplify posts shared to your LinkedIn account.
LinkedIn commentsThe number of comments received on your LinkedIn shares.
LinkedIn likesThe number of likes received on your LinkedIn shares.

Amplify metrics

Audience: Amplify admins

Amplify metrics (Enterprise)
MetricDescription
Active usersThe number of people who logged in, navigated through Amplify, or shared posts during the selected time frame.
Adoption rate The proportion of active users as a percentage of the users who signed up for Amplify.
Facebook commentsThe number of comments on all Facebook shares.
Facebook reactionsThe number of reactions on all Facebook shares.
Facebook shares on AmplifyThe number of shares of Amplify posts to Facebook.
LinkedIn commentsThe number of comments on all LinkedIn shares.
LinkedIn likesThe number of likes on all LinkedIn shares.
LinkedIn shares on AmplifyThe number of shares of Amplify posts to LinkedIn.
Ow.ly clicksThe number of clicks on all the Ow.ly links shared.
Posts publishedThe total number of posts published to Amplify. Cannot be filtered by team.
Potential ad value The estimated paid social ad value of published posts during the selected time frame. The potential reach will be divided by 1000 and multiplied by a fixed CPM (cost per thousand) of $12.
Potential reachThe potential number of people who saw Amplify posts.
ReadsThe number of clicks articles (mobile app) or article links (desktop app) to read them.
SharesThe number of shares of your posts.
Sign up rateThe proportion of user sign-ups as a percentage of the users invited.
Suggested postsThe total number of posts suggested by the members of your organization.
Top posts by reachThe top 100 Amplify posts by reach.
Top posts by Facebook engagementThe top Amplify posts with the highest engagement on Facebook.
Top posts by LinkedIn engagementThe top Amplify posts with the highest engagement on LinkedIn.
Top posts by Twitter engagementThe top Amplify posts with the highest engagement on Twitter.
Twitter likesThe number of likes on all Twitter shares.
Twitter repliesThe number of replies on all Twitter shares.
Twitter retweetsThe number of retweets on all Twitter shares.
Twitter shares on AmplifyThe number of shares of Amplify posts to Twitter.
User activity A list of all the members in your organization, along with information about who has signed up or been active on Amplify.
Users invitedThe number of users added to your organization to date.
Users signed upThe number of users who have logged into Amplify at least once.
Users who sharedThe number of users who shared a post in the selected time frame.

  Return to the full list of metrics available in Analytics

 

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