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  Article updated: July 10, 2025

Amplify metrics

Amplify metrics help you figure out how you're doing on Amplify. This article goes over the Amplify metrics available in Analytics. Use CTRL+F (CMD +F on Mac) to search content in this article.

Amplify metrics are available to Amplify customers with access to Analytics. There are additional Amplify metrics available to Enterprise Amplify admins.

Note: In 2018, Facebook implemented limitations that affect analytics for Facebook profiles (not Facebook Pages). For Facebook profiles, we are only able to count web (not mobile) shares. Learn more about this limitation.

Amplify metrics

Amplify metrics
Metric Description
Active members The number of members who logged in, navigated through Amplify, or shared posts during the selected time frame
Adoption rate The proportion of active members as a percentage of the members who signed up for Amplify
Ow.ly clicks The number of Ow.ly link clicks in Amplify and all social networks during the selected timeframe
Posts published The number of posts published to Amplify. Cannot be filtered by team. This metric counts both posts published to the Amplify organization's social accounts and those published to private accounts
Potential ad value The estimated paid social ad value of your published posts during the selected timeframe. This amount is calculated by dividing the potential reach of your posts by a thousand, then multiplying that number by an industry average of $12 spent per thousand reached
Potential reach The maximum possible audience your Amplify post could have reached at the moment it was shared. This metric calculates the sum of all your advocates’ followers at the moment they share an Amplify post. If Advocate A has 100 followers and Advocate B has 50, and both share, the Potential reach is 150.
Reads The number of clicks on articles (mobile app) or article links (desktop app) to read them
Shares The number of shares of your posts published during the time frame
Sign up rate The proportion of member sign-ups as a percentage of the members invited
Suggested posts The total number of posts suggested by the members of your organization
Member activity A list of all the members in your organization, along with information about who has signed up or been active on Amplify
Members invited The number of members added to your organization to date
New member signups The number of members who have logged into Amplify at least once
Members who shared The number of members who shared a post in the selected time frame

Amplify social network-specific metrics

Gain deeper insights into your advocate social media content performance. Metrics are backfilled for one year with the exception of X/Twitter, which backfills data for 28 days.

Legacy Amplify metrics

We will continue to update the data for these metrics until we have metrics available to replace them.

Legacy Amplify leaderboard metrics

Amplify leaderboard metrics
Metric Description
Facebook comments The number of comments received by your Facebook account
Facebook reactions The number of reactions to your Facebook shares
Facebook shares on Amplify The number of shares of Amplify posts to Facebook
Top posts by Facebook engagement The top Amplify posts with the highest engagement on Facebook
Top posts by LinkedIn engagement The top Amplify posts with the highest engagement on LinkedIn
Top posts by X/Twitter engagement The top Amplify posts with the highest engagement on X/Twitter
Top posts by ow.ly clicks An overview of your most popular posts, sorted by clicks
Top posts by reach Top Amplify posts by reach
X/Twitter reposts The number of reposts on your X/Twitter shares
X/Twitter replies The number of replies to your X/Twitter shares
X/Twitter likes The number of likes on your X/Twitter shares
X/Twitter shares on Amplify The number of shares of Amplify posts to X/Twitter
LinkedIn comments The number of comments received on your LinkedIn shares
LinkedIn likes The number of likes received on your LinkedIn shares
LinkedIn shares on Amplify The number of shares of Amplify posts on LinkedIn

Legacy Amplify metrics

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Note: When filtering by "team," the metrics only return data if the team was created before the share action. If a team was created after the share action, we don't assign previous shares to it.

Amplify metrics (Enterprise)
Metric Description
Facebook comments The number of comments on all Facebook shares
Facebook reactions The number of reactions on all Facebook shares
Facebook shares on Amplify The number of shares of Amplify posts to Facebook. Does not include unpublished, scheduled posts
LinkedIn comments The number of comments on all LinkedIn shares
LinkedIn likes The number of likes on all LinkedIn shares
LinkedIn shares on Amplify The number of shares of Amplify posts to LinkedIn. Does not include unpublished, scheduled posts
Top posts by reach The top 100 Amplify posts by reach
Top posts by Facebook engagement The top Amplify posts with the highest engagement on Facebook
Top posts by LinkedIn engagement The top Amplify posts with the highest engagement on LinkedIn
Top posts by X/Twitter engagement The top Amplify posts with the highest engagement on X
Top posts by Ow.ly clicks The top Amplify posts with the highest number of clicks on all the Ow.ly links shared
X/Twitter likes The number of likes on all X shares
X/Twitter replies The number of replies on all X shares
X/Twitter reposts The number of reposts on all X shares
X/Twitter shares on Amplify The number of shares of Amplify posts to X. Does not include unpublished, scheduled posts

  Return to the full list of metrics available in Analytics

See also: Measure Amplify results

 

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