Article updated: July 10, 2025
Amplify metrics
Amplify metrics help you figure out how you're doing on Amplify. This article goes over the Amplify metrics available in Analytics. Use CTRL+F (CMD +F on Mac) to search content in this article.
Amplify metrics are available to Amplify customers with access to Analytics. There are additional Amplify metrics available to Enterprise Amplify admins.
Note: In 2018, Facebook implemented limitations that affect analytics for Facebook profiles (not Facebook Pages). For Facebook profiles, we are only able to count web (not mobile) shares. Learn more about this limitation.
Amplify metrics
Amplify social network-specific metrics
Gain deeper insights into your advocate social media content performance. Metrics are backfilled for one year with the exception of X/Twitter, which backfills data for 28 days.
| Metric | Description |
|---|---|
| Amplify posts | The number of posts shared from Amplify to your Pages (see also Posts published) |
| Amplify post average watch duration | The average time videos and reels shared from Amplify during the date range were watched, including replays and views of less than three seconds. Returns 0 for reshared videos |
| Amplify post 10-second video reach | The number of people who watched videos shared from Amplify during the date range for at least 10 seconds |
| Amplify post 10-second video views | The number of times videos shared from Amplify during the date range were watched for at least 10 seconds |
| Amplify post 10-second organic video views | The number of times videos shared from Amplify during the date range were watched for at least 10 seconds without paid promotion |
| Amplify post 10-second paid video views | The number of times videos shared from Amplify during the date range were watched for at least 10 seconds with paid promotion |
| Amplify post 10-second video views (auto-play) | The number of times videos shared from Amplify during the date range were watched for at least 10 seconds after they started playing automatically |
| Amplify post 10-second video views (click-to-play) | The number of times videos shared from Amplify during the date range were watched for at least 10 seconds after someone clicked to play them |
| Amplify post 10-second video views (sound-on) | The number of times videos shared from Amplify during the date range were watched with sound on for at least 10 seconds |
| Amplify post impressions | The number of times content shared from Amplify during the date range appeared on a person’s screen. Content includes statuses, photos, links, videos, and more |
| Amplify post paid video reach | The number of people who saw videos shared from Amplify at least once with paid promotion |
| Amplify post 30-second organic video views | The number of times videos shared from Amplify during the date range were watched for at least 30 seconds without paid promotion |
| Amplify post 30-second paid video views | The number of times videos shared from Amplify during the date range were watched for at least 30 seconds with paid promotion |
| Amplify post 30-second video reach | The number of people who watched videos shared from Amplify during the date range for at least 30 seconds |
| Amplify post 30-second video views (auto-play) | The number of times videos shared from Amplify during the date range were watched for at least 30 seconds after they started playing automatically |
| Amplify post 30-second video views (click-to-play) | The number of times videos shared from Amplify during the date range were watched for more than 30 seconds after someone clicked to play them |
| Amplify post organic video watch duration | The total time videos shared from Amplify were watched without paid promotion. Returns 0 for reshared videos |
| Amplify post photo views | The number of times people clicked to view photos in posts shared from Amplify during the date range, without generating a feed story |
| Amplify post video reach | The number of people who watched videos shared from Amplify for at least three seconds (or to the end, if shorter) |
| Amplify post viral impressions | The number of times content shared from Amplify during the date range appeared on a person’s screen because someone liked or followed your Pages, engaged with your content, or checked in at your Facebook places |
| Amplify post viral reach | The number of people who saw posts shared from Amplify during the date range because someone liked or followed your Pages, engaged with your content, or checked in at your Facebook places |
| Amplify post video views (sound-on) | The number of times videos shared from Amplify were watched with sound on for at least three seconds |
| Amplify post video views (auto-play) | The number of times videos shared from Amplify automatically played for at least three seconds (or to the end, if shorter) |
| Amplify post organic reach | The number of people who saw posts shared from Amplify without paid promotion |
| Post other actions | The number of other actions taken anywhere in posts shared from Amplify during the time frame (for example, pointing at a post) |
| Amplify post organic impressions | The number of times posts shared from Amplify were displayed on a person's screen, without paid promotion. Posts include statuses, photos, links, videos, and more |
| Amplify post paid reach | The number of people who saw your sponsored posts or ads shared from Amplify |
| Amplify post video views | The number of times videos shared from Amplify were watched for at least three seconds (or to the end, if shorter) |
| Amplify post paid impressions | The number of times content shared from Amplify during the date range was displayed on a person's screen, with paid promotion. Content includes statuses, photos, links, videos, and more |
| Amplify post organic video reach | The number of people who watched videos shared from Amplify for at least three seconds (or to the end, if shorter), without paid promotion |
| Amplify post clicks | The number of clicks anywhere in posts shared from Amplify during the date range. This includes clicks on links, photos, videos, and other clicks |
| Amplify post link clicks | The number of clicks on the links in posts shared from Amplify during the date range. This includes clicks on links, photos, videos, and other clicks |
| Amplify post other clicks | The number of clicks on something other than links, photos, or videos in posts shared from Amplify during the date range. These can include clicks on your Page name, people’s names in the comments, the like count, or the time stamp |
| Amplify post video length | The length of your video posts on Amplify |
| Amplify post video views (click-to-play) | The number of times videos shared from Amplify were watched for at least three seconds, after people clicked to play them |
| Amplify post engagement | The number of likes, reactions, comments, clicks, and shares received by posts shared from Amplify during the date range. This doesn't include likes, reactions and clicks received by reels |
| Amplify post engagement rate | The average engagement rate for all posts shared from Amplify, calculated as the sum of engagement rates for each post divided by the number of posts. The engagement rate for a post is calculated as the number of people who liked, reacted, commented, shared, and clicked on posts shared during the date range (not including likes, reactions and clicks on reels), as a percentage of the number of people who saw them. We recommend Line, Area, and Column visualizations for daily values over time as Number, Gauge, Pie, and List visualizations can only display average daily values. |
| Amplify post likes | The number of likes and care reactions of posts shared from Amplify during the date range. This number can decrease if people later remove their likes or care reactions |
| Amplify post reach | The number of people who saw content shared from Amplify during the date range at least once. Content includes posts, videos, and reels |
| Amplify post likes and reactions | The number of likes and reactions (love, haha, wow, sad or angry) of posts shared from Amplify during the date range. This number can decrease if people later remove their likes or reactions |
| Amplify post reactions: Love | The number of "Love" reactions of posts shared from Amplify during the date range. This number will decrease if people remove their reaction |
| Amplify post reactions: Anger | The number of "Anger" reactions of posts shared from Amplify during the date range. This number will decrease if people remove their reaction |
| Amplify post reactions: Haha | The number of "Haha" reactions of posts shared from Amplify during the date range. This number will decrease if people remove their reaction |
| Amplify post reactions: Sorry | The number of "Sorry" reactions of posts shared from Amplify during the date range. This number will decrease if people remove their reaction |
| Amplify post reactions: Wow | The number of "Wow" reactions of posts shared from Amplify during the date range. This number will decrease if people remove their reaction |
| Amplify post total reactions: Anger | The total number of "Anger" reactions of posts shared from Amplify during the date range. Includes removed "Anger" reactions |
| Amplify post total reactions: Haha | The total number of “Haha” reactions of posts shared from Amplify during the date range. This includes removed "Haha" reactions |
| Amplify post total reactions: Like | The total number of “Like” reactions of posts shared from Amplify during the date range. This includes removed "Like" reactions |
| Amplify post total reactions: Love | The total number of “Love” reactions of posts shared from Amplify during the date range. This includes removed "Love" reactions |
| Amplify post total reactions: Sorry | The total number of “Sorry” reactions of posts shared from Amplify during the date range. This includes removed "Sorry" reactions |
| Amplify post total reactions: Wow | The total number of “Wow” reactions of posts shared from Amplify during the date range. This includes removed "Wow" reactions |
| Amplify post complete paid video views | The number of times videos shared from Amplify during the date range were watched from the beginning to 95% or more of their duration, with paid promotion |
| Amplify post video plays | The number of times videos shared from Amplify during the date range were played |
| Amplify post comments | The number of comments received by posts shared from Amplify during the date range |
| Amplify post organic video views | The number of times videos shared from Amplify were watched for at least three seconds (or to the end, if shorter), without paid promotion |
| Amplify post complete paid video reach | The number of people who watched videos shared from Amplify during the date range were from the beginning to 95% or more of their duration, with paid promotion |
| Amplify post complete organic video reach | The number of people who watched videos shared from Amplify during the date range from the beginning to 95% or more of their duration, without paid promotion |
| Amplify post shares | The number of times people shared content on Facebook that was shared from Amplify during the date range |
| Amplify post paid video views | The number of times videos shared from Amplify were watched for at least three seconds (or to the end, if shorter), with paid promotion |
| Amplify post video watch duration | The total time people watched videos and reels shared from Amplify during the date range, including replays and views of less than three seconds |
| Amplify post complete organic video views | The number of times videos shared from Amplify during the date range were watched from the beginning to 95% or more of their duration, without paid promotion |
| Amplify post fan impressions | The number of times fans saw content shared from Amplify during the date range. This includes statuses, photos, links, videos, and more |
| Amplify post fan reach | The number of fans who saw content shared from Amplify during the date range. This includes statuses, photos, links, videos, and more |
| Amplify post likes (unique) | The number of people who liked posts shared from Amplify during the date range |
| Amplify post comments (unique) | The number of people who commented on posts shared from Amplify during the date range |
| Amplify post shares (unique) | The number of people who shared posts on Facebook that were shared from Amplify during the date range |
| Amplify post reels plays | The number of times reels shared from Amplify during the date range started to play for at least a millisecond on a person's screen. This doesn't include replays |
| Amplify post reels total plays | The number of times reels shared from Amplify during the date range started to play for at least a millisecond on a person's screen. Includes replays. Replays are counted after the initial play of the reel in the same session |
| Amplify post reels replays | The number of times reels shared from Amplify during the date range were replayed. Replays of at least a millisecond are counted after the initial play of the reel in the same session |
| Amplify post reels followers | The number of people who followed reels shared from Amplify during the date range |
| Amplify leaderboard table | Track your Amplify activity and engagement on your Facebook Pages and see how you compare with other members in your organization |
| Metric | Description |
|---|---|
| Amplify posts | The number of posts shared to your accounts. Posts include photos, videos, carousels, reels, and stories |
| Amplify post comments | The number of comments on posts shared from Amplify during the date range. Posts include photo, video, and carousel posts, reels, and stories. |
| Amplify post engagement | The number of likes, comments, and shares received by posts shared from Amplify during the date range. Posts include photos, videos, carousels and reels. |
| Amplify post engagement rate | The average engagement rate for all posts shared from Amplify, calculated as the sum of engagement rates for each post divided by the number of posts. The engagement rate for a post is calculated as the number of people who liked, commented, or shared a photo, video, carousel, or reel post shared from Amplify during the date range, as a percentage of the number of people who saw it. We recommend Line, Area, and Column visualizations for daily values over time as Number, Gauge, Pie, and List visualizations can only display average daily values. |
| Amplify post likes | The number of times someone liked the organic posts shared from Amplify during the date range. Does not include likes received after a post was promoted. Posts include photos, videos, carousels and reels. |
| Amplify post views | The number of times people saw the organic posts shared from Amplify during the date range. Posts include photos, videos, carousels, and reels. |
| Amplify post shares | The number of times people shared content on Instagram that was shared from Amplify during the date range. This doesn't include stories |
| Amplify post reach | The number of people who saw content shared from Amplify during the date range at least once. Content includes photos, videos, carousels, reels, and stories |
| Amplify post saves | The number of times people saved posts shared from Amplify during the date range. Posts include photos, videos, carousels and reels. |
| Amplify story exits | The number of times people swiped out of stories shared from Amplify during the date range before they ended |
| Amplify story taps forward | The number of times people tapped to see the next photos or videos in stories shared from Amplify during the date range |
| Amplify story taps back | The number of times people tapped to see the previous photos or videos in stories shared from Amplify during the date range |
| Amplify story replies | The number of replies to stories shared from Amplify during the date range. This dooesn't include replies made by people in Europe and Japan. For stories created by people in Europe and Japan, the number of replies will be zero |
| Amplify post follows from a post | The number of people who started following you from content shared from Amplify during the date range. This doesn't include followers from IGTV and stories |
| Amplify profile visits from a post | The number of times people visited your profile from content shared from Amplify during the date range. This doesn't include profile visits from IGTV and stories |
| Amplify profile activity from a post | The number of actions people take when they visit your profile after engaging with posts shared from Amplify during the date range. This doesn't include actions from IGTV, and stories |
| Amplify post reels average watch duration | The average time reels shared from Amplify during the date range were watched, including replays and views of less than three seconds. Returns 0 for reshared reels |
| Amplify post reels watch duration | The time reels shared from Amplify during the date range were watched, including replays and views of less than three seconds |
| Amplify leaderboard table | Track your Amplify activity and engagement on Instagram and see how you compare with other members in your organization |
| Metric | Description |
|---|---|
| LinkedIn Pages | |
| Amplify post reactions | The number of reactions to posts shared from Amplify during the date range |
| Amplify post comments | The number of comments on posts shared from Amplify during the date range. This doesn't include comments received after a post was sponsored |
| Amplify post shares | The number of times people shared posts on LinkedIn that were shared from Amplify during the date range |
| Amplify post impressions | The number of times posts shared from Amplify during the date range were displayed on someone's screen |
| Amplify post reach | The number of people who saw posts shared from Amplify during the date range |
| Amplify post clicks | The number of clicks on your content, company name, or logo by a signed-in member. This doesn't include interactions (shares, reactions, and comments). Multiple clicks on the same content from the same member counts as a single click |
| Amplify post engagement rate | The number of times people clicked, liked, commented, or shared content from your Pages that was shared from Amplify, as a percentage of the number of people who saw it |
| Amplify posts | The number of posts shared from Amplify to your Pages |
| Amplify post video views | The number of times videos shared from Amplify during the date range have been watched for at least three seconds. This doesn't include replays |
| Amplify post video viewers | The number of people who watched videos shared from Amplify |
| Amplify post time watched | The time people spent watching and replaying videos shared from Amplify during the date range |
| Amplify post time watched for video views | The time people watched and replayed videos shared from Amplify during the date range for at least three seconds |
| Amplify leaderboard table | Track your Amplify activity and engagement on your LinkedIn Pages and see how you compare with other members in your organization |
| LinkedIn profiles | |
| Amplify connections | The number of Amplify connections |
| Amplify leaderboard table | Track your Amplify activity and engagement on your LinkedIn profiles and see how you compare with other members in your organization |
| Amplify post reactions | The number of reactions to posts shared from Amplify to your profiles during the date range |
| Amplify post comments | The number of comments on posts shared from Amplify to your profiles during the date range |
| Amplify post impressions | The number of times posts shared from Amplify to your profiles during the time frame were displayed on someone's screen |
| Amplify post reach | The number of people who have seen your Amplify shared posts |
| Amplify post reshares | The number of times people reshared or reposted posts shared from Amplify during the time frame |
| Amplify posts | The number of posts shared from Amplify to your LinkedIn profiles |
| Amplify post time watched | The time, in milliseconds, that people watched the videos shared from Amplify to your profiles during the time frame. Auto-looping adds to this metric |
| Amplify post video viewers | The number of people who played videos shared from Amplify to your profiles during the time frame. Auto-loops count once when first loaded. Data is available for up to one year after publishing |
| Amplify post video views | The number of times people watched videos shared from Amplify for at least two seconds during the time frame. Auto-loops count once when first loaded. Data is available for up to one year after publishing |
| Amplify top posts | A visual representation of the top-performing Amplify posts published to your profiles |
| Metric | Description |
|---|---|
| Amplify post replies | The number of replies to posts shared from Amplify during the date range. This doesn't include reposts and mentions |
| Amplify post retweets | The number of reposts received on all posts shared from Amplify during the date range |
| Amplify post likes | The number of likes received on all posts shared from Amplify during the date range |
| Amplify post impressions | The number of times posts shared from Amplify during the date range were displayed on a person's screen |
| Amplify post quote tweets | The number of times posts shared from Amplify during the date range have been reposted with a comment (also known as a quote) |
| Amplify post video views | The number of times a video in a post shared from Amplify has been 50% visible on a person's screen for at least two seconds |
| Amplify post media views | The number of views (auto-play and click) of the images, GIFs, and videos in posts shared from Amplify during the date range |
| Amplify post media engagements | The number of clicks on the images, GIFs, and videos in posts shared from Amplify during the date range |
| Amplify post link clicks | The number of clicks on the links in posts shared from Amplify during the date range |
| Amplify post hashtag clicks | The number of clicks on the hashtags in posts shared from Amplify during the date range |
| Amplify post detail expands | The number of clicks on posts shared from Amplify to view more details |
| Amplify post permalink clicks | The number of clicks on a post’s’ permalink, which is the link to another post |
| Amplify post app install attempts | The number of clicks to install an app via the post’s card |
| Amplify post app opens | The number of clicks to open an app via the post’s card |
| Amplify post shared via email | The number of times people shared posts that were shared from Amplify during the date range via email |
| Amplify post user follows | The number of times a person has followed you directly from a post shared from Amplify |
| Amplify post user profile clicks | The number of clicks on your name, @username, or profile photo from posts shared from Amplify during the date range |
| Amplify post engagement rate | The average engagement rate for all your posts shared from Amplify, calculated as the sum of engagement rates for each post divided by the number of posts. The engagement rate for a post is calculated as the number of times people clicked, reposted, replied, followed, and liked your organic and promoted posts, divided by the number of times people saw your organic posts. We recommend Line, Area, and Column visualizations for daily values over time as Number, Gauge, Pie, and List visualizations can only display average daily values. |
| Amplify post engagements | The number of times people engaged with posts shared from Amplify during the date range. This includes all clicks anywhere on the post (including on hashtags, links, avatar, username, and post expansion), reposts, replies, follows, and likes. This doesn't include protected posts. |
| Amplify tweets | The number of posts published from X/Twitter accounts connected to Amplify, including replies |
| Amplify post key interactions | The number of reposts, replies, quotes, and likes received by posts shared from Amplify during the date range |
| Amplify leaderboard table | Track your Amplify activity and engagement on X/Twitter and see how you compare with other members in your organization |
Legacy Amplify metrics
We will continue to update the data for these metrics until we have metrics available to replace them.
Legacy Amplify leaderboard metrics
| Metric | Description |
|---|---|
| Facebook comments | The number of comments received by your Facebook account |
| Facebook reactions | The number of reactions to your Facebook shares |
| Facebook shares on Amplify | The number of shares of Amplify posts to Facebook |
| Top posts by Facebook engagement | The top Amplify posts with the highest engagement on Facebook |
| Top posts by LinkedIn engagement | The top Amplify posts with the highest engagement on LinkedIn |
| Top posts by X/Twitter engagement | The top Amplify posts with the highest engagement on X/Twitter |
| Top posts by ow.ly clicks | An overview of your most popular posts, sorted by clicks |
| Top posts by reach | Top Amplify posts by reach |
| X/Twitter reposts | The number of reposts on your X/Twitter shares |
| X/Twitter replies | The number of replies to your X/Twitter shares |
| X/Twitter likes | The number of likes on your X/Twitter shares |
| X/Twitter shares on Amplify | The number of shares of Amplify posts to X/Twitter |
| LinkedIn comments | The number of comments received on your LinkedIn shares |
| LinkedIn likes | The number of likes received on your LinkedIn shares |
| LinkedIn shares on Amplify | The number of shares of Amplify posts on LinkedIn |
Legacy Amplify metrics
(missing or bad snippet)Note: When filtering by "team," the metrics only return data if the team was created before the share action. If a team was created after the share action, we don't assign previous shares to it.
| Metric | Description |
|---|---|
| Facebook comments | The number of comments on all Facebook shares |
| Facebook reactions | The number of reactions on all Facebook shares |
| Facebook shares on Amplify | The number of shares of Amplify posts to Facebook. Does not include unpublished, scheduled posts |
| LinkedIn comments | The number of comments on all LinkedIn shares |
| LinkedIn likes | The number of likes on all LinkedIn shares |
| LinkedIn shares on Amplify | The number of shares of Amplify posts to LinkedIn. Does not include unpublished, scheduled posts |
| Top posts by reach | The top 100 Amplify posts by reach |
| Top posts by Facebook engagement | The top Amplify posts with the highest engagement on Facebook |
| Top posts by LinkedIn engagement | The top Amplify posts with the highest engagement on LinkedIn |
| Top posts by X/Twitter engagement | The top Amplify posts with the highest engagement on X |
| Top posts by Ow.ly clicks | The top Amplify posts with the highest number of clicks on all the Ow.ly links shared |
| X/Twitter likes | The number of likes on all X shares |
| X/Twitter replies | The number of replies on all X shares |
| X/Twitter reposts | The number of reposts on all X shares |
| X/Twitter shares on Amplify | The number of shares of Amplify posts to X. Does not include unpublished, scheduled posts |
Return to the full list of metrics available in Analytics
See also: Measure Amplify results
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