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  Article updated: March 09, 2023

LinkedIn metrics

LinkedIn metrics help you figure out how your LinkedIn Page is doing. Business and Enterprise members can also see how their LinkedIn profile is doing. This article goes over the LinkedIn metrics available in Analytics. Use CTRL+F to search content in this article.

LinkedIn Page metrics

Note: Hootsuite does not support stories for LinkedIn Pages.

LinkedIn Page metrics
MetricDescription
Page engagementThe total number of likes, comments, and shares received on content associated with your Pages.
FollowersThe total number of followers for your Pages.
Page clicksThe number of clicks on any of your Page's posts in the selected time frame.
Page commentsThe total number of comments received on your Pages' posts in the selected time frame.
Page engagement rateThe average engagement rate for all your posts, calculated as the sum of engagement rates for each post divided by the number of posts. The engagement rate for a post is calculated as the proportion of organic clicks, likes, comments, and shares received by your posts, as a percentage of the people who saw them.
Page impressionsThe total number of times your Pages' posts were shown to LinkedIn members.
Page reactionsThe number of reactions on your Pages' posts in the selected time frame.
Page reachThe number of unique LinkedIn users who have seen your Pages' posts.
Page sharesThe total number of times your Page's posts were shared in the selected time frame.
Post time watchedThe time people spent viewing and replaying your videos.
Post time watched for video viewsThe time people spent viewing and replaying your videos, for video views longer than three seconds.
Post video viewersThe total number of people who have viewed your videos.
Post video viewsThe number of times your videos have been viewed for at least three seconds, not including replays.
Post Ow.ly trafficThe number of clicks on all Ow.ly links included in the posts published during the selected date range.
PostsThe total number of posts published to your Pages.
Post clicksThe total number of clicks on the posts published during the selected time frame.
Post commentsThe total number of comments on your Pages' posts in the selected time frame. This does not include comments received after a post was sponsored.
Post engagement rateThe proportion of organic clicks, likes, comments, and shares received by your posts, as a percentage of the people who saw them.
Post impressionsThe number of times your posts appeared on someone's screen on LinkedIn.
Post reactionsThe total number of reactions to your Pages' posts.
Post sharesThe number of times people shared your posts.
Posts tableA list of all posts published by your Pages, including their engagement metrics (that is, reactions, comments, shares, and clicks).
Posts with Ow.ly clicks tableA list of posts published on your Pages with their Ow.ly link click metrics.
Top postsThe top-performing posts published to your LinkedIn Pages.
Video views tableA summary of your view metrics for all videos uploaded to your LinkedIn Pages.

LinkedIn profile metrics

Plans: Business and Enterprise

Video data for LinkedIn profile metrics goes back to September 7, 2021.

LinkedIn Profile metrics
MetricDescription
ConnectionsThe total number of connections for your profiles.
Post commentsThe total number of comments and replies to your profiles' posts in the selected time frame.
Post reactionsThe total number of reactions to your profiles' posts in the selected time frame.
Post Ow.ly trafficThe number of clicks on all Ow.ly links included in the posts published during the selected date range.
PostsThe total number of posts published by your profiles.
Posts tableThe list of all posts published by your profiles, along with their engagement metrics.
Posts with Ow.ly clicks tableThe list of posts published by your profiles, along with their Ow.ly link click metrics.
Top postsThe top-performing posts published to your LinkedIn profiles.

  Return to the full list of metrics available in Analytics

 

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