Article updated: April 17, 2025
LinkedIn metrics
LinkedIn metrics help you figure out how your LinkedIn Page is doing. Depending on your plan type (find features in your plan), you can also see how your LinkedIn profile is doing. This article goes over the LinkedIn metrics available in Analytics. Use CTRL+F to search content in this article.
For details and limitations on how we collect, backfill, and store data for each social network, see Understand data in Analytics.
LinkedIn Page-level metrics
Page metrics or Page-level metrics display results that occurred during the selected date range for all posts published to a Page, regardless of when the posts were published. So, if you track any Page-level metrics in your reports, the data you see is for the entire Page. For example, a metric like Page video views shows you the total number of views that your video posts received during your selected date range - it doesn't matter if the posts were published during or outside of that range. Learn more about the difference between post-level and Page-level metrics
Note: Hootsuite does not support stories for LinkedIn Pages.
| Metric | Description |
|---|---|
| Followers | The number of people following your Pages. Note, this data reflects the number of people following your Pages from the time your LinkedIn account was connected to Hootsuite. LinkedIn does not provide backfill data for this metric |
| Page clicks | The number of times people clicked on your Pages' posts |
| Page comments | The number of comments received by your Pages' posts |
| Page engagement | The number of times people liked, commented, and shared your Pages' content |
| Page engagement rate | The number of times people clicked, liked, commented, shared, or performed any type of click on any content from your Pages, as a percentage of the people who saw them |
| Page impressions | The number of times your Pages' posts were displayed on LinkedIn members' screens |
| Page new followers | The number of new people who followed or unfollowed your Pages, including from paid promotion. This will be a negative number if the number of people who unfollowed your Pages is higher than those who followed them. |
| Page reach | The number of LinkedIn users who have seen your Pages' posts |
| Page reactions | The number of reactions to your Pages' posts |
| Page shares | The number of times people shared your Page's posts |
| Posts | The number of posts published to your Pages |
| Posts ROI | The total return on investment (ROI) for all posts published to the selected Advanced Analytics accounts during time frame. We calculate ROI as the sum of metric values assigned by the social network (for example, 12 likes) multiplied by metric values assigned by you (for example, 2 points) |
LinkedIn post-level metrics
Post metrics or post-level metrics only display results for posts published during the selected date range. So, if you review your post performance results or track any post-level metrics in your reports, like Post impressions, the data you see is only for the posts published during your selected date range. Learn more about the difference between post-level and Page-level metrics
| Metric | Description |
|---|---|
| Posts table | A list of posts published by your Pages and their reactions, comments, shares, and clicks |
| Top posts | A visual representation of your top-performing posts |
| Post clicks | The number of clicks on your content, company name, or logo by a signed-in member. Does not include interactions (shares, reactions, and comments). If a member clicks on the same content multiple times, it is counted as a single click |
| Post comments | The number of comments and replies to posts you published during the time frame. This doesn't include comments received after a post was sponsored |
| Post engagement rate | The number of times people clicked, liked, commented, or shared content from your Pages, as a percentage of the number of people who saw them |
| Post impressions | The number of times posts you published during the time frame were displayed on someone's screen |
| Post Ow.ly traffic | The number of clicks on the shortened Ow.ly links and vanity URLs in posts you published during the time frame |
| Post reach | The number of people who saw posts you published during the time frame |
| Post reactions | The number of reactions to posts you published during the time frame |
| Post shares | The number of times people shared posts you published during the time frame |
| Post time watched | The time people spent watching and replaying videos you published during the time frame |
| Post time watched for video views | The time people spent watching and replaying videos you published during the time frame for at least three seconds |
| Post video viewers | The number of people who have watched your videos |
| Post video views | The number of times people watched videos you published during the time for at least three seconds. Doesn't include replays |
| Posts with Ow.ly clicks table | A list of posts published by your Pages with their Ow.ly link click metrics |
| Video views table | A summary of the view metrics for videos on your Pages |
LinkedIn profile metrics
LinkedIn profile metrics help you figure out how your LinkedIn profiles are doing.
Plans: This feature is restricted to certain plan types. If you don't see this feature, visit the Hootsuite plans page to see if it is included in your plan.
Video data for LinkedIn profile metrics goes back to September 7, 2021.
| Metric | Description |
|---|---|
| Posts | The number of posts published to your LinkedIn profiles |
| Top posts | A visual representation of the top-performing posts on your LinkedIn profiles |
| Connections | The number of connections for your profiles |
| Post comments | The number of comments on posts you published to your profiles during the time frame |
| Post Ow.ly traffic | The number of clicks on all Ow.ly links in posts you published to your profiles during the time frame |
| Post reactions | The number of reactions to posts you published to your profiles during the time frame |
| Posts table | A list of posts published by your profiles and their reactions, comments, shares, and clicks |
| Posts with Ow.ly clicks table | A list of posts published by your profiles with their Ow.ly link click metrics |
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