Article updated: March 09, 2023
LinkedIn metrics
LinkedIn metrics help you figure out how your LinkedIn Page is doing. Business and Enterprise members can also see how their LinkedIn profile is doing. This article goes over the LinkedIn metrics available in Analytics. Use CTRL+F to search content in this article.
LinkedIn Page metrics
Note: Hootsuite does not support stories for LinkedIn Pages.
Metric | Description |
---|---|
Page engagement | The total number of likes, comments, and shares received on content associated with your Pages. |
Followers | The total number of followers for your Pages. |
Page clicks | The number of clicks on any of your Page's posts in the selected time frame. |
Page comments | The total number of comments received on your Pages' posts in the selected time frame. |
Page engagement rate | The average engagement rate for all your posts, calculated as the sum of engagement rates for each post divided by the number of posts. The engagement rate for a post is calculated as the proportion of organic clicks, likes, comments, and shares received by your posts, as a percentage of the people who saw them. |
Page impressions | The total number of times your Pages' posts were shown to LinkedIn members. |
Page reactions | The number of reactions on your Pages' posts in the selected time frame. |
Page reach | The number of unique LinkedIn users who have seen your Pages' posts. |
Page shares | The total number of times your Page's posts were shared in the selected time frame. |
Post time watched | The time people spent viewing and replaying your videos. |
Post time watched for video views | The time people spent viewing and replaying your videos, for video views longer than three seconds. |
Post video viewers | The total number of people who have viewed your videos. |
Post video views | The number of times your videos have been viewed for at least three seconds, not including replays. |
Post Ow.ly traffic | The number of clicks on all Ow.ly links included in the posts published during the selected date range. |
Posts | The total number of posts published to your Pages. |
Post clicks | The total number of clicks on the posts published during the selected time frame. |
Post comments | The total number of comments on your Pages' posts in the selected time frame. This does not include comments received after a post was sponsored. |
Post engagement rate | The proportion of organic clicks, likes, comments, and shares received by your posts, as a percentage of the people who saw them. |
Post impressions | The number of times your posts appeared on someone's screen on LinkedIn. |
Post reactions | The total number of reactions to your Pages' posts. |
Post shares | The number of times people shared your posts. |
Posts table | A list of all posts published by your Pages, including their engagement metrics (that is, reactions, comments, shares, and clicks). |
Posts with Ow.ly clicks table | A list of posts published on your Pages with their Ow.ly link click metrics. |
Top posts | The top-performing posts published to your LinkedIn Pages. |
Video views table | A summary of your view metrics for all videos uploaded to your LinkedIn Pages. |
LinkedIn profile metrics
Plans: Business and Enterprise
Video data for LinkedIn profile metrics goes back to September 7, 2021.
Metric | Description |
---|---|
Connections | The total number of connections for your profiles. |
Post comments | The total number of comments and replies to your profiles' posts in the selected time frame. |
Post reactions | The total number of reactions to your profiles' posts in the selected time frame. |
Post Ow.ly traffic | The number of clicks on all Ow.ly links included in the posts published during the selected date range. |
Posts | The total number of posts published by your profiles. |
Posts table | The list of all posts published by your profiles, along with their engagement metrics. |
Posts with Ow.ly clicks table | The list of posts published by your profiles, along with their Ow.ly link click metrics. |
Top posts | The top-performing posts published to your LinkedIn profiles. |
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