Article updated: November 21, 2023
YouTube metrics
YouTube metrics help you figure out how you're doing on YouTube. This article goes over the YouTube metrics available in Analytics. Use CTRL+F (CMD +F on Mac) to search content in this article.
Metrics for YouTube include YouTube shorts.
YouTube Page-level metrics
Page metrics or Page-level metrics display results that occurred during the selected date range for all posts published to a Page, regardless of when the posts were published. So, if you track any Page-level metrics in your reports, the data you see is for the entire Page. For example, a metric like Page video starts shows you the total number of times people started watching your videos during your selected date range - it doesn't matter if the videos were published during or outside of that range. Learn more about the difference between post-level and Page-level metrics
| Metric name | Description |
|---|---|
| Page average view duration (seconds) | The average time people spent watching your videos, in seconds |
| Page average percentage viewed | The average percentage of video playback for the videos on your channels |
| Page comments added | The number of comments on the videos on your channels |
| Page dislikes | The number of dislikes received by all the videos on your channels, without paid promotion |
| Page engagements | The number of interactions with your videos and channels. This includes likes, dislikes, shares, comments, videos added or removed from playlists, and subscribers gained or lost |
| Page watch time | The estimated time people spent watching the videos on your channel |
| Page likes | The number of times people liked the videos on your channels, without paid promotion |
| Page YouTube Premium views | The number of times YouTube Premium members watched your videos |
| Page shares | The number of times people shared your videos |
| Page subscribers gained | The number of people who subscribed to your channels |
| Page subscribers lost | The number of people who unsubscribed from your channels |
| Page videos added to playlists | The number of times people added your videos to their playlists |
| Page videos removed from playlists | The number of times people removed your videos from their playlists |
| Page video views | The number of times people watched your videos |
YouTube post-level metrics
Post metrics or post-level metrics only display results for pins published during the selected date range. So, if you review your post performance results or track any post-level metrics in your reports, like Post likes, the data you see is only for the videos published during your selected date range. Learn more about the difference between post-level and Page-level metrics
| Metric name | Description |
|---|---|
| Top posts | A visual representation of your top-performing videos |
| Posts table | A list of videos published by your channels and their lifetime reactions, comments, and shares |
| Post average view duration | The average time people spent watching videos you published on your channels during the time frame |
| Post average percentage viewed | The average percentage of video playback for videos you published on your channels during the time frame |
| Post comments | The number of times people commented on videos you published on your channels during the time frame |
| Post dislikes | The number of times people disliked videos you published on your channels during the time frame, without paid promotion |
| Post watch time | The average time people spent watching videos you published on your channels during the time frame, without paid promotion |
| Post watch time YouTube Premium | The average time YouTube Premium members spent watching videos you published on your channels during the time frame |
| Post likes | The number of likes received by videos you published on your channels during the time frame, without paid promotion |
| Post views YouTube Premium | The number of times You Tube Premium members watched videos you published on your channels during the time frame |
| Post shares | The number of times people shared videos you published on your channels during the time frame |
| Post videos added to playlist | The number of times people added videos you published on your channels during the time frame to their playlists |
| Post videos removed from playlist | The number of times people removed videos you published on your channels during the time frame from their playlists |
| Post video views | The number of times people watched videos you published on your channels during the time frame |
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