Shorten and track links in Amplify

Using links in your Amplify posts is a great way to drive traffic to your website, blog, or landing page. Content Admins, Publishers, and Contributors can shorten links for a tidier look, and include tracking parameters to see how much web traffic comes from those links.

Content Admins can shorten links with Ow.ly. Plan admins can enable Bit.ly shorteners (see Set up a Bit.ly shortener) and set up custom vanity URLs to shorten their links (see Set up a vanity URL). If you want to use a vanity URL, make sure you add it to your Amplify organization and set it as the organization default.

1. Go to Create.
2. Paste a link into your post. Link settings appear once the post contains a link.
3. Choose a shortening option:
   • Select Shorten with Ow.ly. If you’re publishing a post to multiple social accounts, Hootsuite creates a unique Ow.ly link for each post.
   • If your Amplify organization has other shortener options set up, select Add tracking, then select a preset or Customize. Choose from the list of available shorteners, and then select Apply.
4. When you're done creating your post, select Send to Amplify.

Note: Your link's UTM parameters are not shown in the admin view of Amplify, but they are applied when the post is shared.

Create or apply a link settings preset

Together, shortening and tracking are known as link settings. You can create link setting presets to save a combination of tracking parameters and shorteners. Then, when creating a post, you can apply those link settings with one click. Your organization may also have a default preset that applies consistent link tracking and shortening to every post automatically. You can create presets in the web version of Hootsuite.

1. Go to Create, enter or paste a link in your post, and then select Add tracking.
   
2. Open the preset list and select a preset.
3. To create a new preset, select Manage link presets, and select Create new link settings.
   

Tip: When choosing your organization's link settings type, select Social Profile. This option allows you to avoid fees associated with translating a member ID.