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  Article updated: May 10, 2022

Amplify content guidelines and limitations

Ensure your posts get the best results by following these guidelines. Remember, your advocates share to multiple social networks, so make sure your content is adaptable.

Audience: Amplify admins

Images

Each social network handles images differently, so it's important to know the requirements and limitations for each one. Find out about image requirements for each social network.

Social network image guidelines
Social networksRecommendations
Twitter  
Facebook  
Instagram  
LinkedIn  

Maximum file size: 3 MB
File types: .png or .jpg
Number of images: 1 per post

Videos

Social network video guidelines
Social networksRecommendations
Twitter  

File size maximum: 512 MB

File type: .mp4

File length maximum: 140 seconds

Pixel maximum: 1280 x 1024

Aspect ratio: between 1:3 and 3:1
Number of files: 1 video per post

Facebook Pages  

File type: .mp4

File length maximum: 120 minutes

Aspect ratio: between 16:9 and 9:16

Number of files: 1 video per post

Facebook profiles  Not supported. Use YouTube links instead.
Instagram Business  

For Instagram Business (web and Hootsuite app only):

File size maximum: 100 MB

File type: mp4, mov

File length maximum: 60 seconds

Aspect ratio: between 4:5 and 16:9

Number of files: 1 video per post

LinkedIn Pages and profiles  

File size maximum: 512 MB

File type: .mp4, mov (iOS and web)

File length maximum: 10 minutes

Pixel maximum: 4096 x 2304

Aspect ratio: between 1:2.4 and 2.4:1

Number of files: 1 video per post

GIFs

Social network GIF guidelines
Social networksRecommendations
LinkedIn Pages  

One animated GIF per post is supported.

Twitter  

One animated GIF per post is supported.

Facebook profiles and Pages  

One animated GIF per post is supported.

Instagram  GIFs appear as static images.

Mobile share file limitations

You can contact your customer success manager to enable the mobile share feature for your Amplify organization. This allows your employees to share Amplify content to apps they have on their mobile device. Amplify can't track analytics for mobile shares.

Mobile sharing options

You can turn mobile share off for individual posts in your Amplify stream.

Mobile sharing examples and limitations

Some apps and social networks limit the type of content you can share.

Large video files have longer wait times when sharing. If you're having problems, try uploading a video under 10 MB in size.
Mobile sharing limitations
AppLimitations
WeChat moments (iOS only)Posts must contain a link or an image.
WhatsAppOn iOS, images are not supported.
On Android, text-only posts are not supported and posts containing links appear as two links when shared to WhatsApp. App users can delete the second link in WhatsApp before sharing.
FacebookOn Android, posts containing links appear as a link and static image. App users can delete the image and add a space after the link to generate a link preview.
GmailPosts containing links appear as two links when shared to Gmail. App users can delete the second link in Gmail before sending.
Instagram (Android only)Posts must contain a link or an image.
iOS Mail (iOS only)Posts containing links appear as two links when shared to iOS Mail. App users can delete the second link iOS Mail before sending.
Kakao (iOS only)Posts containing links are not supported. Posts can contain text, an image, or text and image.
LINEOn Android, posts must contain an image or a link with text, and the text must be pasted into the chat field.
LinkedInOn iOS, images are not supported.
On Android, posts containing links appear as a link and static image. App users can delete the image and add a space after the link to generate a link preview.
MessengerPosts containing links appear as two links when shared to Messenger. App users can delete the second link in Messenger before sharing.
PinterestPosts must contain an image.
Sina WeiboPosts must contain a link or an image on iOS.
SkypeOn Android, text-only posts must be pasted into the chat field.
TwitterOn Android, posts containing links appear as two links when shared to Twitter, and posts containing links appear as a link and static image. App users can delete the image and add a space after the link to generate a link preview. The second link can be deleted in Twitter before sharing.
WeChat chatOn iOS, image-only posts, or posts containing a link, are supported.

 

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