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  Article updated: April 12, 2024

Amplify content guidelines and limitations

Ensure your posts get the best results by following these guidelines. Remember, your advocates share to multiple social networks, so make sure your content is adaptable.

Audience: Amplify admins


Each social network handles images differently, so it's important to know the requirements and limitations for each one. Find out about image requirements for each social network.

Note: Due to Facebook limitations, images in Amplify posts shared to Facebook profiles appear as link previews.

Social network image guidelines
Social networksRecommendations
X (formerly Twitter)  

Maximum file size: 5 MB
File types: .png or .jpg
Number of images: 1 per post


GIFs are supported on Facebook Pages and X (formerly Twitter). You can upload a GIF to LinkedIn profiles and Instagram, but it will appear as a still image.


Social network video guidelines
Social networksRecommendations
Facebook Pages  

File type: .mp4

Video length: 1 second - 20 minutes

Aspect ratio: between 16:9 and 9:16

Number of files: 1 video per post

Facebook profiles  Not supported. Use YouTube links instead.
Instagram Business  

File size maximum: 100 MB

File type: mp4, mov

Video length: 3 - 60 seconds

Aspect ratio: between 4:5 and 16:9

Number of files: 1 video per post

Instagram profiles  Supported on mobile app only.
LinkedIn personal profiles  

File size maximum: 1 GB

File type: .mp4, mov (iOS and web)

Video length: 3 seconds - 10 minutes

Pixel maximum: 4096 x 2304

Aspect ratio: between 1:2.4 and 2.4:1

Number of files: 1 video per post

X (formerly Twitter)  

File size maximum: 512 MB

File type: .mp4

Video length: 5 - 140 seconds

Pixel maximum: 1280 x 1024

Aspect ratio: between 1:3 and 3:1
Number of files: 1 video per post

Mobile share file limitations

You can contact your customer account manager to enable the mobile share feature for your Amplify organization. This allows your employees to share Amplify content to apps they have on their mobile device. Amplify can't track analytics for mobile shares.

Mobile sharing options

You can turn mobile share off for individual posts when creating or editing an Amplify post.


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