Amplify content guidelines and limitations

Ensure your posts get the best results by following these guidelines. Remember, your advocates share to multiple social networks, so make sure your content is adaptable.

Images

Each social network handles images differently, so it's important to know the requirements and limitations for each one. Find out about image requirements for each social network.

Note: Due to Facebook limitations, images in Amplify posts shared to Facebook profiles appear as ow.ly link previews.

Important: Meta no longer allows third party tools like Hootsuite to integrate and manage Instagram Personal profiles. You can convert your Personal profile to a Business account at any time. For more information, see Instagram Personal profile deprecation - December 2024.

GIF

GIFs are supported on LinkedIn profiles, Facebook Pages, and X/Twitter. You can upload a GIF to Instagram, but it will appear as a still image.

Videos

PDF files

PDF files are supported on LinkedIn posts only. The PDF file should be less than 100 MB in size and less than 300 pages in length. Sharing Amplify posts with PDF files on the mobile app is not supported.

Mobile share file limitations

You can contact your customer account manager to enable the mobile share feature for your Amplify organization. This allows your employees to share Amplify content to apps they have on their mobile device. Amplify can't track analytics for mobile shares.

You can turn mobile share off for individual posts when creating or editing an Amplify post.

Mobile sharing examples and limitations

Some apps and social networks limit the type of content you can share.

Large video files have longer wait times when sharing. If you're having problems, try uploading a video under 10 MB in size.

Mobile sharing limitations

App	Limitations
WeChat moments (iOS only)	Posts must contain a link or an image.
WhatsApp	On iOS, images are not supported. On Android, text-only posts are not supported and posts containing links appear as two links when shared to WhatsApp. App users can delete the second link in WhatsApp before sharing.
Facebook	On Android, posts containing links appear as a link and static image. App users can delete the image and add a space after the link to generate a link preview.
Gmail	Posts containing links appear as two links when shared to Gmail. App users can delete the second link in Gmail before sending.
Instagram (Android only)	Posts must contain a link or an image.
iOS Mail (iOS only)	Posts containing links appear as two links when shared to iOS Mail. App users can delete the second link iOS Mail before sending.
Kakao (iOS only)	Posts containing links are not supported. Posts can contain text, an image, or text and image.
LINE	On Android, posts must contain an image or a link with text, and the text must be pasted into the chat field.
LinkedIn	On iOS, images are not supported. On Android, posts containing links appear as a link and static image. App users can delete the image and add a space after the link to generate a link preview.
Messenger	Posts containing links appear as two links when shared to Messenger. App users can delete the second link in Messenger before sharing.
Pinterest	Posts must contain an image.
Sina Weibo	Posts must contain a link or an image on iOS.
Skype	On Android, text-only posts must be pasted into the chat field.
X/Twitter	On Android, posts containing links appear as two links when shared to X, and posts containing links appear as a link and static image. App users can delete the image and add a space after the link to generate a link preview. The second link can be deleted in X before sharing.
WeChat chat	On iOS, image-only posts, or posts containing a link, are supported.