Article updated: May 10, 2022
Amplify content guidelines and limitations
Ensure your posts get the best results by following these guidelines. Remember, your advocates share to multiple social networks, so make sure your content is adaptable.
Audience: Amplify admins
Images
Each social network handles images differently, so it's important to know the requirements and limitations for each one. Find out about image requirements for each social network.
| Social networks | Recommendations |
|---|---|
| Twitter | Maximum file size: 3 MB |
Videos
| Social networks | Recommendations |
|---|---|
File size maximum: 512 MB File type: .mp4 File length maximum: 140 seconds Pixel maximum: 1280 x 1024 Aspect ratio: between 1:3 and 3:1 | |
| Facebook Pages | File type: .mp4 File length maximum: 120 minutes Aspect ratio: between 16:9 and 9:16 Number of files: 1 video per post |
| Facebook profiles | Not supported. Use YouTube links instead. |
| Instagram Business | For Instagram Business (web and Hootsuite app only): File size maximum: 100 MB File type: mp4, mov File length maximum: 60 seconds Aspect ratio: between 4:5 and 16:9 Number of files: 1 video per post |
| LinkedIn Pages and profiles | File size maximum: 512 MB File type: .mp4, mov (iOS and web) File length maximum: 10 minutes Pixel maximum: 4096 x 2304 Aspect ratio: between 1:2.4 and 2.4:1 Number of files: 1 video per post |
GIFs
| Social networks | Recommendations |
|---|---|
| LinkedIn Pages | One animated GIF per post is supported. |
One animated GIF per post is supported. | |
| Facebook profiles and Pages | One animated GIF per post is supported. |
| GIFs appear as static images. |
Mobile share file limitations
You can contact your customer success manager to enable the mobile share feature for your Amplify organization. This allows your employees to share Amplify content to apps they have on their mobile device. Amplify can't track analytics for mobile shares.
You can turn mobile share off for individual posts in your Amplify stream.
Some apps and social networks limit the type of content you can share.
| App | Limitations |
|---|---|
| WeChat moments (iOS only) | Posts must contain a link or an image. |
| On iOS, images are not supported. On Android, text-only posts are not supported and posts containing links appear as two links when shared to WhatsApp. App users can delete the second link in WhatsApp before sharing. | |
| On Android, posts containing links appear as a link and static image. App users can delete the image and add a space after the link to generate a link preview. | |
| Gmail | Posts containing links appear as two links when shared to Gmail. App users can delete the second link in Gmail before sending. |
| Instagram (Android only) | Posts must contain a link or an image. |
| iOS Mail (iOS only) | Posts containing links appear as two links when shared to iOS Mail. App users can delete the second link iOS Mail before sending. |
| Kakao (iOS only) | Posts containing links are not supported. Posts can contain text, an image, or text and image. |
| LINE | On Android, posts must contain an image or a link with text, and the text must be pasted into the chat field. |
| On iOS, images are not supported. On Android, posts containing links appear as a link and static image. App users can delete the image and add a space after the link to generate a link preview. | |
| Messenger | Posts containing links appear as two links when shared to Messenger. App users can delete the second link in Messenger before sharing. |
| Posts must contain an image. | |
| Sina Weibo | Posts must contain a link or an image on iOS. |
| Skype | On Android, text-only posts must be pasted into the chat field. |
| On Android, posts containing links appear as two links when shared to Twitter, and posts containing links appear as a link and static image. App users can delete the image and add a space after the link to generate a link preview. The second link can be deleted in Twitter before sharing. | |
| WeChat chat | On iOS, image-only posts, or posts containing a link, are supported. |
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