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  Article updated: May 27, 2022

Create a LinkedIn ad campaign

LinkedIn ad campaigns help you build brand awareness among professionals who are likely to buy from you. LinkedIn's audience targeting tools let you narrow in on your ideal customer, so you can create ads that will get their attention.

Create your campaign, define your target audience, set a budget, choose how long you want it to run, build your ad creative, and publish the campaign to LinkedIn, all in the Hootsuite Composer.

Plans: Enterprise

Before you begin

Before you can create a LinkedIn ad campaign in Hootsuite, make sure that the ad account associated with the LinkedIn Page you’re using for your ads is connected to Hootsuite. See Manage ad accounts in Hootsuite for more information.

Note: For lead generation campaigns, you need to create a lead generation form in LinkedIn first. See LinkedIn's help article Create Lead Gen Forms for instructions.

LinkedIn campaign creation workflow

When you create a LinkedIn ad campaign in Hootsuite, you complete a series of tasks in the Composer campaign workflow to put all of your ad campaign elements in place.

The following sections describe the steps you need to complete for each part of the campaign creation workflow. Complete the tasks in the order they appear.

Once your campaign is published, you can view your ads in the Hootsuite Planner, and manage your campaign in Hootsuite Advertise.

 

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