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  Article updated: May 16, 2024

Create a Facebook or Instagram ad campaign

Facebook ad campaigns get your brand in front of people you might not reach through other channels. Meta gives you powerful targeting options so you can create campaigns that are designed for your ideal customers and get better results. Meta can also decide where to place your ads for the best return on investment (ROI).

Create your campaign, define your target audience, set a budget, choose how long you want it to run, build your ad creative, and publish the campaign to Facebook, all in Hootsuite.

Before you begin

Before you can create a Facebook ad campaign in Hootsuite, make sure that the ad account associated with the Facebook Page you’re using for your ads is connected to Hootsuite. See Manage ad accounts and advertising permissions for more information.

Facebook ad campaign creation workflow

When you create a Facebook ad campaign in Hootsuite, you complete a series of tasks in the campaign workflow to put all of your ad campaign elements in place.

The following sections describe the steps you need to complete for each part of the campaign creation workflow. Complete the tasks in the order they appear.

Once your campaign is published, you can view your ads in your content calendar, and manage your campaign in the Advertise area of Hootsuite.


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