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  Article updated: May 09, 2022

Boost a LinkedIn Page post

Boosted posts are paid ads that you create from existing LinkedIn posts. Promote your best LinkedIn content to grow your audience and get more awareness for your brand awareness. You can choose who you want to see your posts and when your campaign runs to get the most out of your ad spend.

Once you have a LinkedIn ad account, you can do the following:

  • Boost existing, live posts in Hootsuite Social Advertising (go to Advertise, and then select LinkedIn Boost).
  • Boost a scheduled post in Hootsuite Social Advertising, or boost a new post (for more information, see Create and promote a post).
  • Boost a post from a LinkedIn Company Updates stream.
Note: Hootsuite Free plan members can only boost posts from a LinkedIn Company Updates stream or from Advertise in Hootsuite.

Before you begin

You must have a LinkedIn ad account (with a valid payment method) associated with one of your Pages to boost a post. The user who connects the LinkedIn Page to Hootsuite must have advertiser permissions (Account Manager or Campaign Manager role) for the ad account in LinkedIn Campaign Manager.

Team, Business, and Enterprise plan members in Hootsuite organizations must have Advanced or Custom permissions for the LinkedIn Page in order to boost content.

Boost your LinkedIn post

  1. Go to Advertise, and then select LinkedIn Boost.
  2. Select Find a post to Sponsor and select a published post to boost. You can't boost a post that contains more than one image (carousels). Note that it can take up to two hours for changes to posts to update in this list.
  3. In the Sponsor settings window, select the LinkedIn Page and ad account to use to boost your post.

    If you don't see a LinkedIn Page that’s connected to Hootsuite, make sure you have advertiser permissions for the ad account in LinkedIn Campaign Manager. If you are a Team, Business, or Enterprise plan member, make sure you have Advanced or Custom social network permissions for the LinkedIn Page.
  4. In the Objective section, select your marketing goal so LinkedIn can prioritize who will see your boosted post:
    • Engagement - People who are likely to engage with the post (those likely to react, comment, or share).
    • Reach - The maximum number of people in your audience.
  5. In the Audience section, select Edit to customize your target audience. You can narrow in on your audience by specifying location, company information, demographics, education, job experience, and interests. Keep an eye on the potential reach of your audience as you build it. If the number of potential audience members becomes too small, you may want to remove some of your audience parameters.
    example of where to find potential reach numbers

    Tip: A good place to start is to target using Job Experience, Job Function, and Seniority.

  6. Select Save Audience to update your target audience settings.
  7. Select Enable LinkedIn Audience Network to build audiences using LinkedIn's Audience Expansion feature. This feature expands your audience to LinkedIn members who share attributes with your target audience. For more information, see LinkedIn's help article on Audience Expansion - Overview.
  8. Enter the maximum amount of money you want to spend on your boosted post per day.
  9. Enter the dates when you want LinkedIn to promote your post.
  10. Select Sponsor on LinkedIn.

Edit your boost settings

You can manage and edit your own scheduled boosted posts at any time.

  1. Go to Advertise, and then select LinkedIn Boost.
  2. Select a LinkedIn ad account from the list, and filter the campaign list by selecting an option under Campaign status (active, inactive, or all campaigns).
  3. In any of your posts, you can do the following:
    • Select Edit Name to change the campaign name.
    • Set the campaign status to Active or Inactive.
    • Select Options to delete the boosted post campaign.

You can also edit your boosted post settings in Hootsuite Planner (go to Publisher, and then select Planner). Edit a post, and then select Edit next to Promote this post.

Review LinkedIn Boost campaign performance

You can view metrics for your boosted LinkedIn posts to see how they're performing.

  1. Go to Advertise , and then select LinkedIn Boost.

  2. Select a LinkedIn ad account from the list, and filter the campaign list by selecting an option under Campaign status (active, inactive, or all campaigns).
  3. For any campaign in the list, select View metrics to see key performance metrics for the boosted post.
  4. Optionally, select See post on LinkedIn to open LinkedIn and view the post.

 

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