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  Article updated: May 02, 2022

Overview of Hootsuite Social Advertising

With Hootsuite Social Advertising, you can manage all your paid and organic social campaigns from one centralized place. See how your paid and organic campaigns perform, side-by-side, across Facebook, Instagram, and LinkedIn. Create and publish your ad campaigns, monitor performance, and create rich analytics reports to see which campaigns work best.

Boost your most popular organic posts to reach more people. Create ad campaigns to reach your ideal audience and adjust them whenever you need to for a better return on investment. Track campaign performance to understand which tactics and strategies work best.

social advertising with hootsuite video

Plans: Enterprise

Hootsuite Social Advertising helps you streamline your social marketing workflows and maximize your ad spend.

Create your ad campaigns in Composer

You can create and publish Facebook, Instagram, and LinkedIn ad campaigns directly from the Composer. Choose your campaign objective and target audience, set the budget and duration, then build your ads and publish your campaign.

See Create a Facebook or Instagram ad campaign and Create a LinkedIn ad campaign for more information.

If you want to promote existing organic content, you can put ad spend behind a new or existing post to get it in front of a larger audience. See Boost a Facebook post or Boost a LinkedIn Page post for more information.

View your paid and organic content in Planner

Once you’ve published your ad campaigns in Hootsuite, you can view your ads in Planner, along with your scheduled posts. Seeing your scheduled organic and paid content together gives you a complete view of your social media strategy.

You can open a preview of an ad to see how it will look on mobile or desktop platforms, and review the ad campaign details. You can also create ad campaigns in Planner in the same way that you create organic content.

For more information, see View your ad campaigns in Planner.

Manage your ad campaigns in Advertise

You can manage all of your ad campaigns and promoted posts in the Advertise area of Hootsuite. Boost your organic posts on Facebook or LinkedIn, and manage your Facebook and LinkedIn ad campaigns, whether they were created in Hootsuite or imported from the social network platform.

View a complete list of your ad campaigns by social network and ad account, and see the high-level performance metrics that matter, at a glance. You can also drill down to performance metrics for individual ads. If an ad campaign isn’t performing as expected, you can pause it and make adjustments, such as re-allocating budget to ads that are performing well.
Advertise area in Hootsuite

See Manage your Facebook and Instagram ad campaigns and Manage your LinkedIn ad campaigns for more information.

Review ad campaign performance in Analytics

You can measure and track performance of your Facebook, Instagram, and LinkedIn ad campaigns in the Ad performance area of Hootsuite Analytics. Browse the full range of performance metrics, or customize the ad performance view to display only the metrics that matter to you.

View performance metrics at the campaign, ad set, and ad level. Use powerful filters to focus on campaigns by objective or status, or on specific ads by ad type. You can also see a breakdown of performance data by specific audience attributes, like age, location, or gender.
Ad performance area of Analytics

Create reports for ad campaign performance to share with your colleagues, or create a customized report to show paid and organic campaign performance side by side.

See Review your Facebook and Instagram ad performance in Impact and Review your LinkedIn ad performance in Impact for more information.


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