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  Article updated: June 20, 2024

Manage ad accounts and advertising permissions

Add your Meta, X (formerly Twitter), and LinkedIn ad accounts to Hootsuite so you can promote your best-performing posts with ad spend. Create and manage ad campaigns across Facebook, Instagram, X, and LinkedIn, all in one place.

Before you begin

You need an ad account that is connected to your Facebook Page, Instagram Business account, X account, or LinkedIn Page before you can add it to Hootsuite. If you need to create an ad account, see the following:

Note: You must connect the ad account to the account, Page or Instagram Business account on the social network platform before you add the ad account to Hootsuite.

Make sure that the Facebook Page, Instagram Business account, X account, or LinkedIn Page you want to promote is connected to Hootsuite.

Add an ad account to Hootsuite

If you have connected your social account to Hootsuite, add the ad account associated with it to start promoting your posts.

Private social accountsOrganization social accounts
  1. Go to Account and select Social accounts and teams.
  2. In the Private social accounts area, select your social account, and then select Settings.
    Private social accounts area with settings selected and settings highlighted.
  3. Select Add an Ad Account.
  4. Select an ad account from the list, and then select Done.

Remove an ad account from Hootsuite

Important: Removing an ad account deletes all of its campaigns from Hootsuite. The campaigns aren't deleted from Meta, X, or LinkedIn.

Private social accountsOrganization social accounts
  1. Go to Account and select Social accounts and teams.
  2. In the Private social accounts area, select your social account, and then select Settings.
    Private social accounts area with settings selected and settings highlighted.
  3. Select an ad account, select Settings, and then select Remove from this Page.
    Social account with settings selected and remove from this page highlighted.
  4. Confirm that you want to remove the ad account.

Manage advertising permissions for team members

If you're working in a Hootsuite organization, you may have many people with access to the same Pages and social accounts. Individual team members need advertising permissions for the Pages and accounts they have access to, before they can promote posts or create ad campaigns.

You set the advertising permissions for a team member when you set their social account permissions for a specific Page or account. For more information on social account permissions, see Assign permissions (Team plan) or Assign permissions (Business and Enterprise).

Tip: If a team member has Advanced permissions on the social account, they already have permissions to promote posts and manage ad accounts.
  1. Go to Account and select Social accounts and teams.
  2. Select the organization, and then select Social Networks.
  3. Select a Facebook Page, Instagram Business account, or LinkedIn Page.
  4. On the Members tab, select a team member, and then select Custom permissions.
    • Select Promote Ads to allow the member to promote posts on the Page or account.
    • Select Manage Ad Accounts to allow the member to add or remove ad accounts on the Page or account.
  5. Select Save to confirm your changes.

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