Manage ad accounts and advertising permissions

Add your Meta, X, and LinkedIn ad accounts to Hootsuite so you can promote your best-performing posts with ad spend. Create and manage ad campaigns across Facebook, Instagram, X, and LinkedIn, all in one place.

Before you begin

You need an ad account that is connected to your Facebook Page, Instagram Business account, X account, or LinkedIn Page before you can add it to Hootsuite . If you need to create an ad account, see the following:

• Add an ad account to your business portfolio in Meta Business Manager
• Create an ad account in LinkedIn Campaign Manager
• Get started with X Ads Editor

Make sure that the Facebook Page, Instagram Business account, X account, or LinkedIn Page you want to promote is connected to Hootsuite.

You must have one of the following roles to manage ad accounts in Hootsuite:

• Be an organization Super Admin or Admin.
• Have Unlimited, Advanced, or the custom Manage ad accounts permission for the social network.

Add an ad account to Hootsuite

Once you have connected your social account to Hootsuite, you can add the ad account associated with it to Hootsuite and start promoting your posts.

Note: Even when a card is linked to Meta, the ad account won’t connect to Hootsuite unless that payment method is specifically set as the default payment method in Meta.

1. Select Account, and then select Social accounts and teams.
2. Select Social accounts in the navigation pane.
3. Choose a social account from the list, select More (in the Actions column), and then select View social account details.
   
4. Select More actions at the top of the page, and then select Edit settings.
5. Select Add advertising account, and select the ad account.

   Tip: The person who connected the social account to will see the ad accounts associated with that account. If you don't see any ad accounts, try reconnecting the social account using your social network credentials.

Remove an ad account from Hootsuite

1. Select Account, and then select Social accounts and teams.
2. Select Social accounts in the navigation pane.
3. Choose a social account from the list, select More (in the Actions column), and then select View social account details.
   
4. Select More actions at the top of the page, and then select Edit settings.
5. Select an ad account connected to the social account, and then select Delete ad account.
   
6. Select Delete to confirm your changes.

Manage advertising permissions

If you're working in a Hootsuite organization, you may have many people with access to the same social accounts. Individual members need advertising permissions for the accounts they have access to, before they can promote posts or create ad campaigns.

You set the advertising permissions for members when you set their social account permissions for a specific social account. Learn more about permissions.

1. Select Account, and then select Social accounts and teams.
2. Select Social accounts in the navigation pane.
3. Choose the social account that has an associated ad account, select More (in the Actions column), and then select View social account details.
   
4. On the social account details page, select the Members tab.
5. Select a social account-level permission for each of the members you are sharing that social account with in the Permissions column.
   • To allow the member to manage ad accounts, set the member's permissions to Advanced or Unlimited for the social account.
   • To grant custom permissions, select Custom, and then select one of the following permissions:
     • Boost posts - The member can promote posts on that account, create ad campaigns, and connect a Meta pixel to Hootsuite's Pixel Connector.
     • Manage ad accounts - The member can add or remove ad accounts for that account.
6. Select Save changes.