Skip to main content

  Article updated: May 09, 2022

Boost a Facebook post

Boosted posts are paid ads that you create from existing Facebook posts. Boosting posts gets your high-performing content in front of more people, for more reactions, shares, and comments. Promoting your posts on Facebook can increase your followers and build more awareness for your brand.

To learn how to use boost for better ROI, see The Facebook Boost Post Button: How to Use it and Get Results. Visit the Hootsuite blog for news, tips, tools, and tactics to help you succeed on social media.

Important: To boost a Facebook post, you must have a Facebook ad account.

When boosting a post, you can set objectives, prioritize target audiences, and set triggers to automatically boost posts. Your Hootsuite plan type determines your monthly boost spending limit (for more information, see How do promotion budgets work?)

You can boost Facebook posts in the following ways:

  • Boost existing live posts in Hootsuite Social Advertising (go to Advertise , and then select Facebook Boost).
  • Boost a scheduled post in Hootsuite Planner.
  • Boost a post when you create a new post (for instructions, see Create and promote a post).
  • Boost a post from a stream.

This article covers using Hootsuite Social Advertising to boost existing live posts and manage your boosted posts.

Before you begin

Boosting requires a Facebook ad account that’s associated with one of your Pages and that has a valid payment method attached. The user who connects the Facebook Page to Hootsuite must have advertiser permissions for the ad account in Facebook.

Team, Business, and Enterprise plan members in Hootsuite organizations must have Advanced or Custom permissions for the Facebook Page in order to boost posts.

Boost your Facebook posts

  1. Go to Advertise , and then select Facebook Boost.
  2. Select one the following options:  
    • Set up an automated boost - Create an auto-boosting campaign. These automatically identify and boost your published posts based on criteria you set.
    • Find a post to boost - Select an existing published post to boost. (It can take up to two hours for post changes to appear in this list.)
  3. Select the Facebook Page ad account to use to boost your post.


    • Not seeing one of your ad accounts? The user who adds the Page to Hootsuite also adds the ad accounts. To import an ad account, reconnect the Page using your Facebook credentials.
    • Missing a Facebook Page that’s connected to Hootsuite? If you are a Team, Business, or Enterprise plan member, make sure you have Advanced or Custom permissions for the Facebook Page.
  4. Optional: Select Edit in the Objective section to define your boost objective and trigger settings.
    • Objective - Prioritize who to show your boosted post to:
      • Engagement - People likely to react to, comment on, or share the post.
      • Website Clicks - People likely to visit your home page. Optionally, set a Custom Link keyword or a part of a URL to boost posts containing that information.
      • Video Views - People likely to watch your video.
      • Reach - The maximum number of people in your audience.
    • Automation trigger (for automated boosts) - If you are using auto-boost, you can set automation triggers to review and boost posts from the past 7 days (for the duration of your campaign) that meet your criteria. The following trigger options are available:
      • Automatically boost posts with Facebook Hot Post trigger - Intelligently boost organic posts that have higher engagement rates. See What is a hot post?
      • Automatically boost posts that meet your minimum requirements - Boost posts that meet a set minimum number of likes, comments, shares, video views, reach, or clicks. You can add multiple triggers.
      • Automatically boost all posts - Boost all of your posts for the past 7 days.
    • Content type (for automated boosts) - Boost posts with any combination of links, status, images, or videos.
    • Keywords (for automated boosts) - Boost only posts that include or exclude keywords that you define. You can define multiple keywords.
  5. Target the audience for your ad:
    • Recommended audience - Set a target location and build your audience using Facebook's Lookalike Audience feature, which targets people likely to be interested in your business. For more information, see the Facebook article Learn About Lookalike Audiences.
    • Saved audience - Save your commonly used targeting options. Choose your demographics, interests, and behaviors, then save them to reuse in future ads.
    • Custom audience - You can create an audience from your customer contacts, website traffic, or mobile app.
  6. Turn on Instagram Placement to have your ad appear on both Facebook and Instagram.
  7. Set your budget and the duration of time you want to run your ad.
  8. Select Boost on Facebook.
Custom and saved audiences are not created or managed within Boost. They are retrieved and synced from Facebook for the given ad account used to create the boost.

Edit your boost settings

You can manage and edit your scheduled or past boosted posts at any time. Only boost campaigns created in Hootsuite appear in Publisher.

  1. Go to Advertise , and then select Facebook Boost.
  2. Filter your campaigns by Ad account and campaign status.
  3. In any of your boosted posts, you can do the following:
    • Select Edit Name to change the post name.
    • Set the status to Active or Inactive.
    • Select Options to edit or delete the campaign settings.
      campaign settings

You can also edit your boost settings from Hootsuite Planner (go to Publisher, and then select Planner). Edit a post, and then select Edit next to Boost this post.

Note: Once a boosted post has been published, you can't change the content of the post. If you need to make a change to the content, delete the boost campaign, then edit the post and boost it again.

View metrics for your boosted post

You can view engagement information for your boosted posts, such as reach, spend, reactions, shares, clicks, and comments.

  1. Go to Advertise , and then select Facebook Boost.
  2. Select a Facebook ad account from the list, and filter the campaign list by selecting an option under Campaign status (active, inactive, or all campaigns).
  3. For any campaign in the list, select View metrics to see key performance metrics for the boosted post.
  4. Optionally, select See post on Facebook to open Facebook and view the post.


Why does my post say boost is unavailable?

Certain posts, like shared posts, cannot be boosted. To learn more about why your boost is unavailable, see the Facebook help article Why is my boost unavailable?

What does an error status indicate?

Error status means the post failed to pass Facebook’s review and did not publish. Sign in to your ad account on Facebook for details. A common reason for failure is when the ad account is missing a valid form of payment.

Tip: Make sure you have all email and Facebook notifications turned on in the ad account so that Facebook notifies you if a campaign fails.

What is a hot post?

High-performing Facebook posts are flagged as hot posts . Consider hot posts as good candidates for boosting because they have a higher organic engagement rate.


Can't find what you're looking for? We're here to help