Review and improve your social score

Important: This feature is currently in development and is available on the web version of Hootsuite only (not on mobile). Watch for a full release in the future.

Gauge your progress and identify what's driving your results on social. Your social performance score provides a monthly or weekly snapshot of your social media performance on your Facebook Pages, LinkedIn Pages, and Instagram business accounts. In addition, you'll get insights and recommendations to help you improve and strengthen your social media presence. You can find your score on the Hootsuite home page and dive deeper into your score details in Analytics .

Review your score and insights

Review the full details of your monthly or weekly score along with insights and personalized recommendations on what you can do to improve.

1. Go to Analytics , and then select Social score and insights.
2. Select a monthly or weekly overview.
   
3. Select up to five social accounts from the top of the page.
   

About your overall score

We evaluate your content's effectiveness using key metrics, such as impressions, engagements, shares, comments, and more. These metrics are weighted to give you your score. A higher score reflects a more effective content strategy.

Your score includes data from all posts you published to your connected account over the previous week or month - regardless of whether they were published from Hootsuite. Your score is updated weekly on Sundays, at midnight CST. Your score will also update when you connect or disconnect a social account from Hootsuite (it may take a minute).

Gain insights into your most engaging post

Dig in to the details of your previous week's or month's most engaging post to learn why it performed well and what you can do to improve on your success. We analyze your post caption, image, and hashtags to provide you with in-depth information on your post.

Review your insights and recommendations

Accompanying your score, you'll find AI-powered insights and recommendations. These can help you see what you're doing right and help you learn what you can adjust to improve your overall score and social strategy.

Check out the following resources to help you with recommendations:

• Create engaging & effective social media content
• Measure your social media success
• Overview of Hootsuite Social Advertising
• Boost organic content

See your post highlights and impressions

Take a look at your most engaging post, along with other key results from the past week or month. Posting frequency is updated weekly (with the weekly overview counting Monday through Sunday of the previous week). Post highlights are calculated using the following metrics:

  Facebook metrics

• Total engagements - The number of interactions (reactions, comments, and shares) your post received
• Post reactions - The number of reactions (love, haha, wow, sad, angry) your post received without paid promotion
• Post comments - The number of comments your post received including with paid promotion
• Post shares - The number of times people shared your post without paid promotion
• Most engaging post type - The type of post (status, link, video, photo, event, note, music, or album) that received the most engagement. Posts with multiple images are considered "albums"
• Impressions - The number of people who saw your post without paid promotion

  Instagram metrics

• Total engagements - The number of times someone liked, commented, or saved your post, or shared your reel without paid promotion
• Post reactions - The number of times someone liked your post without paid promotion
• Post comments - The number of comments your post received without paid promotion
• Post shares - The number of times people shared your post without paid promotion
• Most engaging post type - The type of post (photo, video, carousel, reel, or IGTV) that received the most engagement
• Impressions - The number of times your post or story was displayed on a person's screen

  LinkedIn metrics

• Total engagements - The number of times people commented, shared, or reacted to your post
• Post reactions - The number of reactions to your posts without paid promotion
• Post comments - The number of comments your post received without paid promotion
• Post shares - The number of times people shared your post
• Most engaging post type - The type of post (status, link, photo, or video) that received the most engagement
• Impressions - The number of times your post was displayed on someone's screen

FAQ

How often does my score update?

Your score is updated weekly and also when you connect or disconnect a social account from Hootsuite. When you connect a social media account, your score for that account may take a minute to update.

Does the score include data from posts not published through Hootsuite?

Yes, we use all posts published to connected accounts to calculate your score. This includes posts you publish directly on the social network (for example, if you publish the post from Facebook).

Does the score calculate all social networks?

No. Right now the score only measures connected Instagram business profiles, Facebook Pages, and LinkedIn Pages.

How can I improve my score?

Take action on the personalized recommendations to level up your social presence and your score.