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  Article updated: March 27, 2024

Create and save a search in Insights

Search any topic in Insights to find out how people are talking about it online. Insights’ powerful search options let you zero in on the results that are the most relevant to you, whether you’re looking for content ideas, tracking a campaign, or evaluating a competitor.

Build a guided search

Insights has guided search options for common search categories to help you create your query faster.

When you select an option, Insights creates custom fields where you enter your search terms, like keywords, websites, hashtags, and social handles. Insights builds your search query for you as you type and adds variations of the terms you provide, so your results capture all relevant mentions.

Note: If you want to include Facebook or Instagram data in your search, you need to add them to Insights as targeted data sources. See Manage your Insights data sources to learn more.
  1. Go to Insights, and select a guided search option from the list.
    Example showing selecting a guided search.
  2. Enter your search terms in the appropriate fields, using commas to separate words or phrases.

    If you’re tracking hashtags on Instagram or want to track data from Facebook, Instagram, or LinkedIn, you need to add each Page or account as a targeted data source. See Manage your Insights data sources to learn more.

    Example of a complex guided search that includes words and phrases, links, and hashtags.
  3. If you want to filter out any terms from your search, select the Exclude tab and enter them in the appropriate fields.
  4. Select Search to see your results.

Build an advanced search query manually

You can create your own search query manually using search terms and Boolean operators. Insights supports advanced Boolean operators to help you optimize your search results. See Advanced searches in Insights to learn more.

  1. Go to Insights, and enter your search terms and Boolean operators in the search field.
    Tip: Select Advanced search help to view a list of operator definitions and examples you can use to build your search.
  2. Select ENTER to run your search query. If there is a problem with your query syntax, Insights highlights the error and provides guidance on how to fix it.

When you run your search, Insights displays a set of standard metrics for the mentions in your search results. See Analyze Insights search results for more information.

Note: If you want to see results for a different time frame, you need to save your search and then select a new date range.

Save a search

Before you save your search, make sure there's at least one spot left in your organization's saved searches allotment. To learn more, see Saved search limits in Insights.

  1. Go to Insights, enter your search term in the search field, and then select ENTER.
  2. Select Save Search.
    Save search button highlighted next to date picker.
  3. Enter a name, select the teams that can access it, add an optional description, and then select Save.
    Save search showing name, team, and description boxes.

View a saved search

You can see all of the saved searches created by members of your organization on the Saved Searches page.

Go to Insights, and then select Saved Searches. Point to the question mark to see how many of your organization’s allotted searches have been used.

Insights screen with saved searches highlighted and total saved searches tooltip contents.

View recent quick searches

You can access your most recent quick searches from the Quick Search page.

Go to Insights, and select a recent search from the list on the Quick Search page. Insights runs the query and displays your search results.


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