Create and save a search in Insights

Search any topic in Insights to find out how people are talking about it online. Insights’ powerful search options let you zero in on the results that are the most relevant to you, whether you’re looking for content ideas, tracking a campaign, or evaluating a competitor.

Build a guided search

Insights has guided search options for common search categories to help you create your query faster.

When you select an option, Insights creates custom fields where you enter your search terms, like keywords, websites, hashtags, and social handles. Insights builds your search query for you as you type and adds variations of the terms you provide, so your results capture all relevant mentions.

Brand

Monitor a brand’s health on social media over time. The brand option can build a search to find out how the brand name is trending, key trends surrounding a business, and monitor any brand competitors.

Issue

Track specific issues on social media, manage crises, and mitigate brand threats. You can track an issue with real-time data by words and phrases, links, and hashtags to arm your organization with the right information.

Campaign

Analyze a campaign’s trends on social media. Customize a campaign search to discover important consumer needs, identify new opportunities for growth, and benchmark performance. The campaign option shows you what’s trending in terms of words and phrases, websites, and social accounts.

Person

Track influencer trends on social media. This option enables you to identify top influencers and discover effective micro-influencers in your field by mentions of the person’s full name and social accounts. Use the person search to optimize your influencer strategy by benchmarking ROI.

Topic

Market research a topic on social media. This option shows you real-time results for instant action by mentioned words and phrases on social media. The results provide you with next generation market research and show you global trends to help you analyze trends.

1. Go to More, and then select Insights.
2. Select a guided search option from the list.
   
3. Enter your search terms in the appropriate fields, using commas to separate words or phrases.
   
   If you’re tracking hashtags on Instagram or want to track data from Facebook, Instagram, or LinkedIn, you need to add each Page or account as a targeted data source. See Manage your Insights data sources to learn more.
   
   
   
4. If you want to filter out any terms from your search, select the Exclude tab and enter them in the appropriate fields.
5. Select Search to see your results.

Build an advanced search query manually

You can create your own search query manually using search terms and Boolean operators. Insights supports advanced Boolean operators to help you optimize your search results. See Advanced searches in Insights to learn more.

1. In Insights, enter your search terms and Boolean operators in the search field.
   Tip: Select Advanced search help to view a list of operator definitions and examples you can use to build your search.
2. Select ENTER to run your search query. If there is a problem with your query syntax, Insights highlights the error and provides guidance on how to fix it.

When you run your search, Insights displays a set of standard metrics for the mentions in your search results. See Analyze Insights search results for more information.

Save a search

Before you save your search, make sure there's at least one spot left in your organization's saved searches allotment. To learn more, see Saved search limits in Insights.

1. In Insights, enter your search term in the search field, and then select ENTER.
2. Select Save Search.
   
3. Enter a name, select the teams that can access it, add an optional description, and then select Save.
   

View a saved search

You can see all of the saved searches created by members of your organization on the Saved Searches page.

In Insights, select Saved Searches. Point to the question mark to see how many of your organization’s allotted searches have been used.

View recent quick searches

You can access your most recent quick searches from the Quick Search page.

In Insights, select a recent search from the list on the Quick Search page. Insights runs the query and displays your search results.