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  Article updated: December 06, 2023

Advanced searches in Insights

Advanced searches in Insights are searches that contain detailed search criteria, so you can find the most relevant mentions for your topic. The more narrow your search terms, the more accurate your results will be.

Start by entering the most common terms, keywords, and phrases that people use when talking about your topic. Run a quick search to see the results that come up, and then use Boolean operators to filter out irrelevant results.

Building queries in Hootsuite Insights video.

Insights displays an alert for any search queries that contain formatting errors so you know what to fix.

Note: Quick search queries have a limit of 600 characters. When you save your search, the query limit increases to 100K characters.

Search query operators

Insights supports a wide range of search query operators to help you find the most relevant mentions for your search.

Search terms are not case-sensitive (unless you use the { } operator, as described in the following table). If you're searching for a phrase that contains spaces, enter it in quotation marks.

Advanced search examples

The more granular you make your search query, the more relevant the conversations you'll be able to surface. You can use a combination of the operators described in the previous tables to refine your search and narrow down your results.

A good practice is to test your query as you build it, and then assess the results of your search. You can then refine your query to filter out irrelevant mentions, or to find mentions that your current query isn't catching.


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